Looking for a compact, everyday lens to add to your gear? Meet the FE 24-50mm f/2.8 G lens, Sony’s newest addition for full-frame E-mount mirrorless cameras. Whether you’re a novice or pro, this high-performance lens is a game-changer. Let’s dive into the reasons why this lightweight lens is turning heads and would make a great addition to your camera bag.
Compact Powerhouse
Weighing a remarkable 440g, the design of the Sony FE 24-50mm f/2.8 G lens caters to those who are constantly on the move and don’t want to be weighed down. It’s significantly lighter than competing lenses, such as the Sony FE 24-70mm F2.8 GM II (695g) and the Tamron 28-75mm f/2.8 Di III VXD G2 Lens (540 g). It’s the perfect standard zoom lens for long shooting sessions. Due to its compact nature and versatile range, you’ll find yourself reaching for this staple lens time and time again.
Versatility at Its Best
With a zoom range spanning from 24mm wide-angle to 50mm standard focal length, this lens is optimal for most scenarios; from landscapes and cityscapes to portraits and detailed close-ups. The large f/2.8 constant aperture is a thoughtful addition to the G series lineup, that many will appreciate. It allows for excellent performance in low-light situations and depth of field control. It features a dedicated aperture ring, a customizable focus hold button and AF/MF switch.
Top-Notch Optical Performance
The FE 24-50mm f/2.8 G lens promises exceptional image quality, with sharpness and clarity maintained across the entire zoom range from corner to corner. This is a lens that refuses to compromise on performance, ensuring that your photos and videos are captured with the utmost precision and detail. Flare, ghosting, and color bleeding are efficiently minimized, ensuring crisp, detailed images as seen in the following image.
Peak Autofocus Performance
With top-notch tracking capabilities, this lens seamlessly synchronizes with Sony’s α9 III camera at speeds of up to 120 fps1. Whether capturing 4K 120p or FHD 240p videos, it ensures precise and silent focusing, maintaining smooth and uninterrupted capture even at high frame rates2.
Stellar Close-up Capabilities
Thanks to some serious optical fine-tuning, this lens shines when it comes to close-up shots across all its focal lengths. You can get up to 0.3x magnification with autofocus (AF) and even a tad more, 0.33x, when you switch to manual focus (MF). Plus, with the ability to focus as close as 0.19 m (about 0.63 ft) in AF and just a smidge closer at 0.18 m (roughly 0.59 ft) in MF at the wide end, you’ll find thatcapturing all those intricate detailsis made easy.
Conclusion
The Sony FE 24-50mm f/2.8 G lens is the brand’s most compact and lightest standard zoom, with an aperture of F2.8, to date. It offers portability and versatility at an affordable price point. Its silent and quick auto-focus is a highlight feature that can be appreciated atevents, for street photography and other situations where you’d want to fly under the radar. The operability of this lens aims toplease its users with well-loved features like the auto-focus ring and two customizable focus hold buttons. This lens comfortably allows you to get excellent images over a wide range of subjects, every time – especially when you’re traveling.
Ready to take your photography to the next level with the Sony FE 24-50mm f/2.8 G lens? Pre-order this groundbreaking lens today and start capturing your world in unparalleled clarity and detail.
1 Sony test conditions. Maximum continuous frame rate may be lower in some shooting conditions. Continuous shooting speed may vary depending on the lens used in AF-C focus modes.
Elevate Your Photography with Leica: An Introduction to Leica Cameras
Over the years, you’ve grown by leaps and bounds as a photographer. Now, you’re hitting a wall. And obsessing over gear doesn’t help. So, how do you rediscover the joy you felt when you first fell in love with photography?
Not many brands can claim to have changed the history of modern photography. Leica can. Read on to find out what makes the iconic German brand synonymous with adventures in excellent image-making.
The Legend of Leica
At the beginning of the 20th century, cameras were unwieldy contraptions that required considerable skill and energy to operate. They were bulky, sat on tripods, and their heavy glass negatives demanded punishingly long exposure times. For obvious reasons, the idea of taking photos quickly and discreetly was out of the question.
Photography Stripped to Its Essentials
The first Leica, a little camera from the Ernst Leitz optical company, a manufacturer of microscopes in Wetzlar, Germany, changed all that. It weighed around 400g (14oz) and was small enough to fit into a coat pocket, making it cheaper to manufacture at scale, and easy to carry around.
The Leica’s design made it quick and easy to use, and brought photography to amateurs, paving the way for the ubiquity of modern photography. Remember, before the smartphone, there was the Leica!
Start Here: Intro to Leica Cameras + Top 6 Reasons Why YOU Should Care in 2024
How Leica Revolutionized Photography
Leicas were small enough to carry around all the time, quiet, quick, and easy to use. They were adored by photojournalists and photographers of everyday life. Street photographers loved that they did not draw attention to the photographer, and war photographers depended on their sturdiness and simplicity.
Everyone from Henri-Cartier Bresson to Sebastião Salgado has used a Leica. Robert Capa made them famous in war. And pioneers of color photography like William Eggleston have favored them too.
Of course, no tool will turn you into a master photographer overnight. But a camera stripped to its essentials can help focus your attention on the most essential elements of image-making, which remain the same over a hundred years later.
The Leica Camera Lineup Today
Series
Sensor Size
Lens Compatibility
Viewfinder Type
Key Features
Recommended Use
M Series
Full Frame
M-Mount (Manual), Vintage Leica Thread Mount
Optical Rangefinder
Manual analog-style operation, High precision, Compact size
High-resolution sensor, Fast autofocus, Robust video capabilities, Weather-sealed body
Professional use, Versatile photography including video
Sofort Series
Instant Film
Fixed Lens with Custom Effects
Optical
Easy to use, Options to share images, Custom lens effects and film styles
Fun, instant photography, Social sharing
With the many camera mounts and styles out there, finding your way around a new lineup can be a challenge. So, here’s a quick roundup of Leica’s lineup today.
Leica M-Series: The Classic Rangefinder Camera
Leica M-Series cameras epitomize the classic rangefinder-style cameras that Leica first became famous for. They continue to prioritize manual analog-style operation and higher precision over the convenience of electronic tools.
Leica M-Series: Leica M11
Rangefinders are known for their:
Compact size
Discreet operation
Optical viewfinders
Precise focus capabilities, and
Exceptional imaging quality.
M-Series cameras can be paired with any manual M-mount lens going back to the 1950s, and even with vintage Leica Thread Mount glass that’s almost a century old.
The Leica M11 Digital Rangefinder Camera is the latest iteration of the M-Series. Updated with the latest digital tools but staying true to the original Leica design philosophy, it remains a favorite of documentary photographers even today.
Leica Q-Series: Compact Fixed Lens Excellence
Leica Q-Series: Leica Q3
The Leica Q-Series cameras are more contemporary than their M-Series brethren. While marginally short of the optical quality of the more premium M-Series, they make up for it in convenience and ease of use.
Standout features that set them apart from M-Series cameras include:
The Leica SL-Series caters to users seeking the versatility of the latest mirrorless technologies with the unmatched optical quality that Leica is known for. The Leica SL2, for instance, combines a high-resolution sensor with fast autofocus and robust video capabilities, wrapped in a weather-sealed body
SL-series Leicas accept all L-Mount lenses. They give you the option to pair with more affordable lenses from a wide range of manufacturers. Of course, you’ll find that you most often get what you pay for.
The Sofort Line: A Leica for the Smartphone Age
The Sofort Series is Leica’s most accessible and affordable line of cameras. They’re Leicas for the smartphone era: fun and easy to use, with easy options to share images, and a host of custom lens effects and film styles to choose from.
Top 6 Reasons Why Paying More for Leica Makes Sense
Top-of-the-line Leica cameras, such as the M-Series, tend to be fairly pricey. A Leica M11 Digital Rangefinder Camera will set you back $8,995, for instance, and that’s without a lens. Toss in a Leica Summilux-M 35mm f/1.4 and we’re already north of $14,000! So why do Leicas cost so much? Are they worth it?
Leicas are Value For Money
A Leica M-Series camera like the Leica M11 can cost significantly more than comparable models from other manufacturers. There are good reasons for this. As, we’ve suggested earlier, with Leica, you get what you pay for.
[1] Unmatched Image Quality
When stacked against other high-end cameras, Leica’s output is distinguished by its richness, detail, and texture. Leica has kept pace with advances in digital technology, releasing more and more superior sensors and algorithms with every new model, but it is the legacy of German optical engineering that truly sets them apart.
Listen to any Leica aficionado gush about their favorite camera and what stands out are the constant references to the ineffable qualities of Leica glass. The Leica look, it’s soft bokeh and particular color rendering, are what people refer to again and again. There’s no other way to put it: the best Leicas consistently produce excellent images.
[2] Durable Build Quality
Crafted from premium grade magnesium and brass, Leica cameras are not just durable but are destined to age gracefully. The extensive market for Leica second-hands will give you an idea of just how long Leica cameras and lenses can last. Not only do they hold up well, but they also perform just as well for decades.
[3] Timeless Styling
Many photographers covet Leica cameras for their timeless design aesthetic. But Leica cameras are not just beautiful to look at, they’re also amazing fun to use. That’s because the Leica design philosophy has always derived form from function.
Leica cameras remain compact, well-balanced, and easy to operate quickly and discreetly. They continue to feel as good in the hand as the best-designed objects of the analog era. Even today, few cameras are more fun to use.
[4] Access to Legacy Lenses
All Leica M-Series cameras accept M-Mount lenses dating to the 1950s. With Leica’s history of superior lens-making and the incredible longevity of Leica’s lenses, that’s a lot of lens pairing options for the discerning image-maker.
Like most mirrorless models, Leica’s SL-Series cameras are also compatible with a wide variety of third-party lenses via adapters.
[5] Strong Resale Value
The most expensive Leicas, such as the M-Series cameras tend to last a long time and perform consistently across their life cycle. This means they do not lose value as fast as most other cameras. You could sell your Leica M-Series at a future date and recoup much of your initial investment.
[6] The Leica Community
Beyond the camera, Leica offers entry into a vibrant community of passionate photographers. From the legendary Leica Akademie workshops to user forums and photo walks, being a Leica photographer means having access to a world of inspiration, knowledge sharing, and networking opportunities with fellow aficionados and professionals.
Final Thoughts
Leica systems strip photography down to its bare essentials. They return your attention to what truly matters when making images, make photography fun, and help capture extraordinary images every time.
For a complete catalog of Leica products that we carry, head over to the Focus Camera site.
While you’re there, sign up for our excellent weekly newsletter. It has all the latest information on new offers, deals, and any upcoming workshops that you might be interested in. Touch base on social media for more updates on all things Leica!
Take your photography to the next level with Leica gear and accessories. Leica cameras and lenses are renowned around the world for the finest image-making and build quality. Most importantly, their compact designs and elegant modern engineering make taking pictures fun for both professionals and amateurs.
Doing portrait photoshoots as a new photographer is tough. You have to work one-on-one with subjects to capture their persona, manage your equipment, and appear confident and in charge (even if you don’t feel that way). So, to ease your pain, we made a portrait photography basics cheat sheet with 5 practical tips.
1. Shoot In Manual
We shouldn’t have to say this. Yet, we do find ourselves having this conversation relatively often: do not shoot in automatic mode.
We understand why a new photographer would want to switch their camera into automatic and focus exclusively on positioning their model. However, it’s impossible to get the shots you want and need if the camera runs the shoot.
A lot of key elements come together to make a well-composed portrait including aperture, shutter speed, and ISO. If you’re not 100% sure what all of this means and want a better understanding of the basics, we recommend you check out our post on the exposure triangle.
2. Experiment With Moods & Expressions
Repeating “ok now give me a big smile!” for an hour will not only give you limited results but also annoy your subject. Come prepared with prompts that provide opportunities for varied moods and expressions—happy, laughing, serious, thoughtful, loving, peaceful, etc.
Keep in mind that everyone’s preferences are different. Perhaps they’re not crazy about their smile and prefer a more serious shot. Unless you already know your subject well, you won’t know those personal details until you’re mid-shoot.
Also, be sure to keep photographing as the person transitions through different emotions. Often, a genuine moment comes mid-direction or when a person laughs at themselves for unintentionally making a silly face.
3. Know The “Classic” Portrait Formula
There is an easy formula to follow if you want to take a “classic” portrait: simply keep your subject at an angle.
Start by positioning their feet diagonal to where you plan to take the shot—the rest of their body will follow. Your subject will naturally turn their face to you while their chest stays at an angle. Voilà! That’s it.
This form of portraiture has gone to the wayside in favor of more active poses (see #4). However, it’s still a good skill to have in your arsenal for headshots and school portraits.
Classic Portrait Examples
1 of 4
4. Get Your Model Moving
The background of your portraits doesn’t have to an aesthetically pleasing blur. You can also incorporate your environment as long as it doesn’t take away from the person paying you to take their photo.
If possible, let your model sit, lean, climb, jump, and get inspiration from the surroundings. This rule applies to you, the photographer, as well. Move around the space and take photos at various distances and angles. The worst-case scenario is that they’ll never see those experimental shots. Best-case, you capture something really special.
We hope you found this portrait photography basics roundup helpful! If you have any other practical tips that you want to share, please feel free to leave them in the comments below.
The best modern lenses are sharp, fast, and light. Toss in cutting-edge auto-focus and electronic image stabilization, and it’s easy to see why they so often outshine their classic counterparts. Nowhere is this clearer than in the case of long lenses.
Sony’s FE 300mm F2.8 GM OSS is the lightest 300mm F2.8 lens available for mirrorless full-frame cameras. Part of Sony’s G Master series of lenses, the FE 300mm F2.8 GM OSS offers the highest image quality of Sony’s entire lineup. It’s also a joy to handle.
If you photograph action, sports, or birds, this one’s for you.
Lightest Large Aperture Tele for Mirrorless Full Frame Cameras
Dig the longer reach and compression of a tele, but are put off by its unwieldy bulk? You’ll certainly appreciate the FE 300mm F2.8 GM OSS.
Weighing in at just 51.9 oz (1470 gm), the FE 300mm F2.8 is the lightest large-aperture 300mm lens for full-frame mirrorless cameras available today. With significantly reduced fatigue, you’ll remain sharp all day, improving your odds of grabbing that perfect shot.
Excellent Ergonomics and Handling
The FE 300mm F2.8 GM OSS is beautifully balanced. It handles extremely well in either vertical or horizontal orientations and has a range of sophisticated autofocus and optical image stabilization features to ensure your images are always tack sharp. This makes it an excellent lens for shooting handheld.
Photo: courtesy of Sony
Features that make the FE 300mm F2.8 GM OSS great for shooting handheld include:
Algorithmically enhanced autofocus
Function ring access to power focus
Repeatable, linear manual focus ring
Full-time direct manual focus access
4 customizable focus hold buttons
Focus range limiter switch
3 Mode optical image stabilization
The Highest Level of Optical Performance
The FE 300mm F2.8 GM OSS is the 18th lens in Sony’s much-loved G Master lineup. GM lenses offer the highest optical quality lenses Sony has to offer, and the FE 300mm F2.8 doesn’t disappoint.
The FE 300mm features:
3 Super Extra Low Dispersion glass elements
1 Extra Low Dispersion glass element
An 11-blade circular aperture
The lens delivers outstanding edge-to-edge resolution and contrast with minimal optical aberration. If you like Sony’s color science, it renders wonderfully. And its silky smooth bokeh means subjects pop out against the background, making for consistently striking images.
Photo: courtesy of Sony
The Perfect Companion for Your FE 300mm F2.8 GM OSS Lens
If you’re in the market for an Alpha series camera to mount your FE 300mm F2.8 on, you can’t do much better than the Sony Alpha 9 Mark III today.
Announced alongside the FE 300mm F2.8, to mark the 10-year anniversary of Sony’s introduction of full-frame mirrorless systems, the Alpha 9 Mark III has a lot going for it. What sets it apart, though, is the global shutter. The Alpha 9’s sensor reads every pixel simultaneously, eliminating annoying rolling shutter issues that ruin a perfect action shot.
Photo: courtesy of Sony
For a full list of the Alpha 9’s tech specs check out the product page.
How Do You Get Your Hands on One?
The FE 300mm F2.8 GM OSS is a truly premium piece of kit. Professionals and demanding enthusiasts will want nothing less. Pre-order today to get to the top of the line.
Once you’re up and running, hit us up on social and show us what you’ve been up to with your fantastic new tools.
Halloween is just around the corner, and content creators know that it’s the perfect time to spice up their streams, videos, and content with a dash of spooky flair. Spooky Szn is when some of the best transitions come to life! Whether you’re a YouTuber, Twitch streamer, or social media influencer, there are plenty of Halloween gear and accessories to help you make your content more bewitching than ever. S/o to @meicrosoft, a very fave creator who has got content creation down to a magical science.
Lighting is essential for creating the right atmosphere in your Halloween content. Consider investing in some eerie LED lights or color-changing bulbs to add that supernatural ambiance to your backdrop. With the right lighting, you can easily make set look haunted or enchanting, depending on your content style and Logitech’s Litra Beam LX is the perfect item for a moody tone.
The Logitech Litra Beam LX is a compact and versatile LED light that can add a touch of professional lighting to your Halloween content, making it perfect for achieving that eerie or enchanting atmosphere. It is a dual-lit RGB-capable light that does well to light both the front and back of where it’s placed. When it comes to ambiance the Litra beam LX is the way to go. Let’s get spooky.
@claudipia.of with a beautiful example of a spooky backlight
2. Costumes That Make a Statement
Dressing up is a Halloween tradition, and content creators are a huge part of the inspiration in helping us cultivate the fun. Whether you want to scare your viewers with a ghoulish costume or make them laugh with something quirky, the right costume can be the highlight of your Halloween content. While planning your costume changes for your streams or videos here is some equipment to help you catch it all.
Capture every detail of your Halloween costume with ease using the PIVOMAX Video Tracker. This versatile accessory ensures your costume is always in frame, allowing you to showcase your spooky or hilarious outfit to your audience.
Pre-order the DJI Phone Gimbal and take your costume content to the next level. With smooth and stabilized footage, you can confidently show off your Halloween look, even if you’re on the move.
For content creators who want the perfect angle to showcase their Halloween costume, the Koah Joey Mini Extendable Tripod (SKU: KO-JOEY) is the ideal choice. With a built-in phone mount, it’s a handy tool for mobile content creators to capture their outfits in all their ghoulish or whimsical glory.
Create an immersive experience for your viewers with the help of eerie sound effects. There are plenty of royalty-free tracks and soundscapes available online that can take your content to the next level. From creaking doors to ghostly whispers, a well-placed sound effect can send shivers down your audience’s spines. When it comes to sound effects, the possibilities are endless, let’s dive into sound!
When it comes to capturing spine-chilling sound effects, the Logi Yeti G Microphone is your go-to tool. Its high-quality audio recording capabilities will help you create immersive and eerie audio that will send shivers down your audience’s spines. ASMR ghoulies!
For minimal audio delay and long-lasting battery life, the Sony Wireless Streaming Microphone ECM-S1 is your perfect companion for capturing spine-chilling sound effects. Its wireless capabilities allow you to record with freedom and precision.
Sony ECM-W3 Dual-Channel Wireless Microphone:
Achieve high-quality digital sound recording for your Halloween content with the Sony ECM-W3 Dual-Channel Wireless Microphone. This microphone setup is perfect for capturing every eerie sound effect in vivid detail.
On the topic of single-channel recording with high-quality results, the Sony ECM-W3S Wireless Microphone is your choice for spine-chilling sound effects. It ensures your audio is crystal clear and full of spooky ambiance.
Halloween Themed ASMR is a perfect use for mics this season @sassysoundasmr
4. Creepy Cameras and Lenses
Quality visuals are a must, especially for Halloween-themed content. Consider upgrading your camera and lenses to capture every terrifying detail. With crystal-clear visuals, your content will be more engaging, and your viewers will appreciate your attention to detail. Our top-picks:
Ideally, capture every ghoulish detail with precision, the Sony ZV-1 Camera in white. Its exceptional imaging capabilities will make your Halloween content come to life in hauntingly clear visuals.
For the perfect camera to bring your spooky content to the screen, consider the Sony ZV-1F Vlog Camera in Black. It’s designed with content creators in mind and offers top-notch performance to ensure your Halloween visuals are as dark and dramatic as you desire.
5. Halloween Graphics and Effects
Give your streams a supernatural makeover with Halloween-themed graphics and overlays. From animated overlays to custom chat badges and emotes, there are countless options to add a spooky touch to your content in apps like Capcut and Picsart.
6. Witchy Webcam Transition
Webcam filters are a quick and fun way to get into the Halloween spirit. Become a witch, a vampire, a ghost, or any other Halloween character with the help of special webcam filters. Your viewers will love the playful transformation!
7. Exclusive Discounts
For those on a budget, many retailers offer exclusive Halloween discounts on all the gear and accessories you need to make your content spooktacular. Take advantage of these deals to enhance your content creation setup without breaking the bank.
This Halloween, make sure to explore the possibilities of turning your content into a spine-tingling spectacle. Your audience will be thrilled with the effort you put into creating something special for the season. After all, Halloween is all about fun, and as a content creator, you have the creative freedom to make it a memorable experience for your viewers.
Don’t forget to share your Halloween-themed content with us; we’d love to see what you come up with! Wishing you a ghoulishly good time creating and sharing your Halloween content.
Happy Fall! This season is all about warm tones, nature, and texture + the occasional Pumpkin-Spiced Latte ofc. Photography gets really distinct, special, and colorful during fall and it is truly a transporting experience. We’ve prepared a list of 5 lenses for Fall of photo favorites that are truly an immersive experience for your photos this autumn! Though the lenses featured are Sony, the focal lengths are transferrable to other systems to emphasize stunning composition.
Fall photography shines because it emphasizes a lot of landscape and detail, so the featured lenses are zoom-focused, intended to help you grab the perfect shots while outdoors. Pair this in combination with the Best Lighting Techniques for Outdoor Photography and capture stunning images this Fall!
In no particular order, the top 5 fall lenses are:
Two lenses in the list are dedicated to short focal ranges, this is intentional as they are the most immersive! The inclusion of these lenses was so important because they emphasize the real feel of the human eye view. Particularly the 16-35 mm and the more mid-range 24-105 mm. These are fan favorites for many landscape photographers (we researched!) and here’s a visual of why!
16-35mmm
The 16-35mm frames the grandeur of autumn landscapes and dives into the fine textures of the season. This particular lens’s immersive focal length ensures that every shot feels like a journey into the heart of fall. A 547 g lens it holds the coveted title of being the world’s smallest and lightest full-frame F2.8 wide-angle zoom lens.The 16-35 reigns supreme for shots like that below. With a wide f/2.8 aperture, precise autofocus, image stabilization, and an optical design, it ensures stunning image quality on both full-frame and APS-C sensors.
24-105mm
24-105mm
The 24-105mm lens is a versatile toolkit to have in your camera bag. From capturing the intricate details of a single leaf to framing a larger slice of the fall scene, this lens does it all. Adaptability and ability to deliver stunning, true-to-life shots make this zoom lens a very valuable addition to the “Best lenses” list.
The Sony FE 24-105mm f/4 G OSS lens offers a versatile aperture range from f/4 to f/22, designed for Sony E-Mount cameras in full-frame format. With Optical SteadyShot stabilization, a G lens design for high-resolution corner-to-corner shots, Nano anti-reflective coating, 3 ED glass elements, and a 9-blade circular aperture for stunning bokeh, this lens makes the shot easy!
Telephoto Zoom:
& now three remarkable telephoto lenses from Sony! These lenses aren’t just critical tools when outside; they’re more like gateways to capturing the distant beauty of autumn in glory. Each lens offers a unique perspective, from up-close details to sweeping vistas, allowing you to create photos that transport viewers right into the heart of the fall season. Telephoto is particularly important to fall photography when getting those wildlife shots or unique pictures of dramatic scenery that require you to be far away.
Like, you wouldn’t want to get too close to a polar bear …
70-200mm
Like that featured below, the Sony FE 70-200mm F2.8 GM OSS II Full-Frame Telephoto Zoom Lens is a remarkable mid-range lens of the telephoto choices. Its advanced optical design, featuring aspherical and ED elements, produces gorgeous bokeh thanks to the F2.8 aperture and 11-blade circular aperture unit. The lens boasts precise autofocus, courtesy of four XD linear motors, making it ideal for both stills and movies. 23% lighter than its predecessor, the 70-200mm offers professional control with features like full-time manual focus, linear response, and an aperture ring with a switchable click. Accordingly, it excels in close-up photography with a minimum focus of 1.32 ft at 70mm and 2.69 ft at 200mm, achieving a maximum magnification of 0.3x.
70-200mm
100-400mm
100-400mm
Sony Alpha FE 100-400mm f/4.5-5.6 GM Super Telephoto Zoom Lens strikes a perfect balance between reach and portability. An excellent choice for versatile fall landscape photography. With a focal range of 100-400mm, it’s the lens to go for when you need to switch between different perspectives seamlessly.
Featuring a maximum magnification of 0.12-0.35x, this lens excels in capturing intricate details and expansive vistas alike. Weighing approximately 49.3oz (1395g), it’s a lightweight option for a super-telephoto lens. This lens offers both autofocus and manual focus options, providing precise control over your shots.
200-600mm
The Sony FE 200-600mm f/5.6-6.3 G OSS Super Telephoto Zoom Lens is a true powerhouse when it comes to capturing distant subjects and wildlife in incredible detail. With a focal range of 200-600mm, it provides an impressive angle and zoom on the tiniest details. And, with a maximum magnification of 0.2x paired with an 11 circular diaphragm blades create beautiful, smooth bokeh.
The lens is designed for Sony E-Mount cameras and is ideal for full-frame sensors. Weighing approximately 4.66 lbs (2.115 g), it’s robust yet manageable for a super telephoto zoom. Its field of view and AF makes this lens perfect for capturing fast-moving subjects. And with built-in image stabilization, you can achieve sharp shots even at longer focal lengths.
Conclusion
Whether you’re capturing wildlife in its natural habitat or getting up close to distant landscapes, this lens lineup provides the reach and performance you need to make your shots truly spectacular. From the immersive, world’s smallest and lightest full-frame F2.8 16-35mm zoom to the powerful reach of the 200-600mm super-telephoto lens, these lenses provide exceptional focal range for outdoor photography. Coupled with their unique features, including image stabilization and advanced optical designs, they offer a gateway to capturing the beauty of autumn with unmatched clarity and creativity. Whether you’re focusing on wide vistas, intricate details, or anything in between, these lenses are your keys to crafting stunning fall photography.
Of the 5 fall lenses presented in this article, which stands out the most? Conversely, If you have personal experience, Tell us below!
With nearly 7.6 million streamers on Twitch alone, gaming has evolved from what was once an intimate living room session to a massive shared spectacle with global couch surfers. Records are countlessly being broken as we speak, like that of the young star Kai Cenat who continues to stream past the former ceiling hitting 300,000 subscriptions on Twitch- Go Kai! But, outside of likable personality, what sets you up for success when you’re streaming, creating, and going live?
Your setup.
Keeping things fun as a creator is a part of the job, and keeping content current is a part of the work. But, Logitech’s new Yeti GX, Yeti Orb, and Litra Beam LX bring fun to streaming in the simplest of ways. It’s the thing you don’t have to think about, the ambiance, and efficiency that uniquely elevates your Youtube, TikTok, Twitch, and endless amounts of other streams. And this applies to ASMR, gaming, educational, and musical categories alike.
The Blue Yeti Microphone is no stranger to the creator world, it’s been dominating streaming for quite some time. Proudly its successor, the Yeti GX has officially arrived. With a sleeker build, RGB lighting, and GHub software controller the Yeti has elevated in ergonomics as well as sound. Noise and key click rejection have optimized this mic for Gamers. And the glorious return is accompanied by friends! See below the Litra Beam LX and Yeti Orb.
The Litra Beam LX is a lighting genius. A thoughtful lamp bringing not only fun colorways but a soft-box (link to Softbox) like essence into a compact product body. With its TrueSoft Technology, the front-facing key light brings cinematic color and advanced diffusion into play. Goodbye, harsh shadows! Hello Vibrancy. Accompanied with a backlight capable of 16 million color combinations, the LX is a game-changer. Puns intended.
And, The Yeti Orb, is not only cute and compact but powerful. And, who doesn’t love that? With RGB lighting, Blue VO!CE presets, and a quick plug-and-play setup. This successor to the Yeti Snowball is a fanciful upgrade emphasizing modern sound and feel. With the Yeti Orb, it’s easy to be camera-ready.
Now when you Preorder any of these items get the chance to win an EPICBOOM. Offer ends 9/29.
In the dynamic world of streaming and content creation, staying at the top of your game is an around-the-clock job. Logitech’s Yeti GX, Yeti Orb, and Litra Beam LX are the secret ingredients to elevating your content. An exceptional streaming setup makes all the difference helping you reach new heights in the world of online entertainment, and the new lineup clearly delivers. Are you ready to step your game up?
Check out some product spex below comparing the Blue series to the latest Logitech G release.
Exciting News for Fujifilm X Mount Users! Sigma introduces two new lenses: The 23mm F1.4 DC DN and 100-400mm F5-6.3 DG DN OS. Elevate your Fujifilm lens lineup with Sigma’s newest additions to the Fujifilm X mount series.
Sigma now has six Fujifilm x Mounts, the newest being two contemporary additions that are phenomenal in design and sharpness.
All X mount aficionados! Prepare to capture moments like never before with two outstanding lenses that bring innovation, performance, and versatility to your photography toolkit.
📸 1. 23mm F1.4 DC DN | Contemporary for FUJIFILM X Mount Step into a world of creativity with the remarkable 23mm F1.4 DC DN lens. This APS-C format lens marks a significant expansion of SIGMA’s high-quality, fast-aperture prime offerings for crop-sensor mirrorless camera systems. Designed with precision, this lens sets a new standard in optical performance within SIGMA’s DC DN line.
Unleash your artistic potential with its F1.4 maximum aperture, delivering unparalleled resolution and stunning bokeh effects. Equipped with a field of view equivalent to 35mm on a full-frame camera, the 23mm F1.4 DC DN | C introduces the classic 35mm focal length to APS-C mirrorless cameras, making it perfect for a wide range of creative applications.
🔍 2. 100-400mm F5-6.3 DG DN OS | Contemporary for FUJIFILM X Mount For those who crave the thrill of capturing distant subjects in breathtaking detail, meet SIGMA’s first Ultra-telephoto zoom lens for full-frame mirrorless cameras. Ideal for wildlife, sports, and more, the 100-400mm F5-6.3 DG DN OS | C lens is a game-changer in ultra-telephoto photography.
Joining the esteemed ranks of DC DN lenses, this addition completes the lineup with an impressive six models for APS-C mirrorless cameras. Boasting uncompromising image quality and a comprehensive range of functions, this lens ensures ultra-telephoto photography is both smooth and comfortable.
But that’s not all! Enjoy the convenience of lightweight and compact design, making it easy to take your photography adventures to new heights. Allowing us to explore the worlds of close-up photography and the unique compression effect that this lens offers.
As bonus: We found a unique feature that Sigma offers as a company. A secret that is absolutely too well kept is that Sigma actually offers a Mount Conversion service, allowing you to adapt these lenses to different camera mounts and expand your creative horizons even further.
Curious to see these lenses in action? Check out our comprehensive breakdown video on YouTube, where we delve into the details and showcase the remarkable capabilities of these SIGMA gems. Whether you’re an aspiring photographer or a seasoned pro, these lenses are bound to elevate your photography game.
Get ready to explore new dimensions of photography with SIGMA’s Fujifilm X Mount lenses. Elevate your artistry, capture life’s most fleeting moments, and unlock your full creative potential. These lenses are more than just tools – they’re gateways to a world of visual storytelling.✨
The release of Scarlett’s 4th Generation series heralds a new era for audio interfaces. The Solo, 2i2, and 4i4 models have not just undergone an upgrade, but a complete reimagining that elevates their capabilities to unprecedented heights. Beyond the standard enhancements, the Scarlett 4th Gen interfaces boast a breathtaking redesign, offering a massive dynamic range and an array of advanced features that cater to both professionals and enthusiasts alike. Cutting-edge features and exceptional audio quality, poise the Scarlett 4th Gen interfaces to hold the standard in the realm of USB audio interfaces. Podcasters, musicians, and artists alike- this release is for you.
You can find each product on its own, in Studio form as well as alongside a kit. Experience Focusrite’s 4th Generation Scarlett interfaces in full splendor with thoughtfully curated bundles. The Scarlett Solo Studio, The 2i2 Studio, and the 4i4 Studio emphasize all the basic essentials needed to create a studio setup. Focusrite includes in this purchase a studio-grade condenser mic and headphones. But, we elevate these specific bundles a bit further by including more accessories when you shop for a kit. Check out the variation of the Scarlett Solo just below for example:
Moving on from the 3rd Gen
As a Scarlett Solo 3rd gen user for about 4 years, this was an exciting realm to experience firsthand. My Scarlett Solo (3rd gen) was my first introduction to hearing myself through a recorded interface. It was the first of my many firsts- including some of my many frustrations. But my 3rd gen, my ole reliable, has been that one piece of equipment that was true and consistent. It was easy to use and to set up. Fairly easy to understand and it came with lots of pro software as a helpful introduction.
With getting to know my Scarlett Solo Studio, I had everything I needed to record music on the spot, even some really thoughtful conversations for my podcast dreams that haven’t yet taken off. This interface was a great introduction to figuring out a lot about music and not just that but also getting started in creating it.
As you can imagine, the 4th gen is now a part of my artist evolution. First hand, the new ergonomics make SO much sense. The subtle changes make it really easy to appreciate this new line of interfaces when you use it every day or often. This new build, the arrangement of inputs serves for a smoother setup and a cleaner- more simplified look. Specifically, the XLR input moving its way to the back. I also find it’s really easy to appreciate the accessories that now accompany the Solo suites. Focusrite emphasizes a more comfortable fit from the included Studio headphones and it truly is just that. We also find in this bundle, a wind muff for precision when recording via microphone.
One of the unique accessories I found special in the Studio variation, equipped with Scarlett quality headphones and a condenser mic, was the cardboard mic cutout included in its bundle. It was an accessory I didn’t know I needed at first introduction to the 3rd Gen. The Cardboard cutout was sturdy and thoughtful and was a good temporary fix for the boom arm stand that would come in the Focus kit bundle. Unfortunately, i didn’t know about the wonders of a Focus kit back then.
These are just some physical changes that stood out the most to me, let’s uncover some technical upgrades of Scarlett’s 4th Generation.
Perks from the 4th Generation Lineup
Scarlett’s 4th Generation offers innovation and ensures pristine sound quality regardless of the microphone being used. This generous gain range means you can capture everything from the softest whisper to the boldest vocal performance, all with stunning clarity.
Focusrite’s iconic Air mode feature of Scarlett interfaces has been re-engineered to offer a heightened sonic experience. With the new Presence and Harmonic Drive functions, Air mode lets you sculpt your sound with precision, adding an ethereal brightness that enhances vocals and instruments alike. This newfound creative control empowers you to infuse your recordings with a distinct sonic character.
With Auto Gain mode allowing for optimal input levels and the Clip Safe mode safeguarding against distortion even in high-energy recordings, your workflow is streamlined for superior results. Experience enhanced playback through the custom-designed headphone amp, matching recording precision for informed decision-making during refinement. The modernized Dynamic Gain Halos provides improved visual feedback and output metering, to ensure precise level control and informed adjustments throughout recording and playback sessions.
In the spirit of simplifying the journey from setup to creativity, the refreshed Easy Start tool emphasizes plug-and-play convenience. Get up and running in no time, so you can focus on what truly matters—capturing your artistic vision without technical hurdles.
Though the Solo, 2i2, 4i4 emphasize different layouts, the feel remains the same.
Unleash your creative potential with these comprehensive packages designed to streamline your workflow and elevate your sound. With a renewed aesthetic, enhanced dynamic range, and an array of advanced features, these interfaces empower creators with the tools needed to bring their artistic visions to life. Whether you’re a professional seeking precision or an enthusiast exploring new horizons, the Scarlett 4th Gen interfaces invite you to explore the world of audio production like never before.
To be available for preorder beginning August 30th.
Sony Imaging Solutions is proud to introduce two groundbreaking additions to the A7c series, ushering in a new era of possibilities for creators. The Alpha 7C II (ILCE-7CM2) and Alpha 7C R (ILCE-7CR) Full-frame cameras, accompanied by the FE 16-35mm F2.8 GM II (SEL1635GM2) Full-frame wide-angle zoom lens combine innovation, performance, and artistry to redefine the world of imaging.
The A 7C II highlights how innovation isn’t just about what a camera can capture – it’s also about how easily it can be wielded to capture those moments. Sony’s relentless pursuit of excellence is beautifully exemplified by the Alpha 7C II (ILCE-7CM2) Full-frame camera. It marries groundbreaking technology with an incredibly lightweight design, revolutionizing the way photographers interact with their tools.
Compact Wonder, Heavyweight Performance
The Alpha 7C II defies expectations with its featherlight build, tipping the scales at a mere 15.2 ounces (429g) for the body. This remarkable reduction in weight is a triumph of engineering, allowing photographers to carry their creative arsenal with remarkable ease, whether capturing the grandeur of a landscape or the intricacies of a portrait.
33-Megapixel Brilliance in Compact Dimensions
While the Alpha 7C II‘s lightweight design might command attention, it’s the camera’s 33.0MP1 full-frame Exmor R™ back-illuminated CMOS sensor that steals the spotlight. This sensor isn’t just about pixel count; it’s a window to unparalleled image quality. Despite the camera’s compact form, its sensor captures details with incredible clarity, rendering every scene with breathtaking precision.
Experience exceptional full-frame performance in an incredibly compact and lightweight body.
Equipped with a 33.0MP1 full-frame Exmor R™ back-illuminated CMOS sensor for stunning image quality.
BIONZ XR™ processing power ensures every detail is rendered with precision.
Dedicated AI Processor offers advanced subject recognition and tracking.
Capture cinematic 4K 4:2:2 10-bit movie recording up to 60p/50p.
Benefit from advanced 5-axis optical image stabilization with up to 7 steps of compensation.
Active Mode11 image stabilization supports handheld movie shooting.
Achieve consistently accurate exposure and color with the new AE algorithm.
High-resolution XGA OLED electronic viewfinder with a display rate of 120fps.
Compatibility with over 70 E-mount lenses opens up boundless creative opportunities.
Choose from 10 customizable Creative Look presets to realize your artistic vision.
Selectable RAW file types and JPEG Light quality settings.
Capture continuous still shots at up to 10 fps19 with AF/AE tracking.
Explore advanced movie recording formats for streamlined post-production.
Resolution is the cornerstone of capturing breathtaking details and intricacies that define exceptional photography. Sony’s commitment to pushing the boundaries of innovation is epitomized by the Alpha 7C R (ILCE-7CR) Full-frame camera, a masterpiece that boasts a groundbreaking 61-megapixel sensor, redefining what is possible in the realm of photography.
When it comes to resolution, numbers matter. The Alpha 7C R’s staggering 61-megapixel full-frame Exmor RTM image sensor marks a giant leap forward, presenting a realm of possibilities for photographers who seek uncompromised detail and clarity. This remarkable sensor, meticulously designed by Sony’s engineering, offers an unprecedented medium that captures every nuance, texture, and hue with stunning precision.
In the world of visual storytelling, the details matter – from the delicate lines on a petal to the intricate textures of a landscape. The 61-megapixel sensor of the Alpha 7C R opens a new chapter, enabling photographers to dive into their subjects, uncovering layers of beauty that were once hidden. This sensor is not just about pixel count; it’s about unlocking the ability to reproduce the world around us with a fidelity that’s astonishingly true to life.
Embark on a journey of unprecedented resolution within a compact and lightweight design.
Features a full-frame 61.0-megapixel2 Exmor RTM image sensor for unparalleled clarity.
Dedicated AI Processor offers advanced subject recognition and tracking.
Benefit from advanced 5-axis optical image stabilization with up to 7-steps of compensation.
Pixel Shift Multi Shooting adapts to changing conditions, enhancing detail and color accuracy.
Maintain consistently accurate exposure and color reproduction.
Experience mobility paired with high-performance movie recording capabilities.
Active Mode23 image stabilization supports handheld movie shooting.
Compose your shots with the high-resolution XGA OLED electronic viewfinder featuring 120fps display.
Unlock creativity with compatibility with more than 70 E-mount lenses.
Customize your artistic style with 10 presets from the Creative Look feature.
Choose from selectable RAW file types, HEIF, and JPEG Light quality settings.
Capture continuous shots with AF/AE tracking at up to 8 fps.
Explore advanced movie recording formats and unleash powerful creative possibilities.
Dive into cinematic aesthetics with S-Cinetone™ without post-processing requirements.
Achieve consistent angles of view with breathing compensation for movies.
AI-based Auto Framing16 automatically adjusts framing to spotlight your subject.
FE 16-35mm F2.8 GM II Full-frame Wide-angle Zoom Lens
The FE 16-35mm F2.8 GM II Full-frame Wide-angle Zoom Lens is more than just glass and metal; it’s an invitation to explore new dimensions of creativity. Sony’s dedication to innovation shines through every element, from the lens’s lightweight design to its impeccable optical performance. With this lens in hand, photographers can redefine how they see the world, capturing moments that inspire and narratives that resonate. As we venture into ever-expanding realms of visual storytelling, the FE 16-35mm F2.8 GM II stands as a testament to the artistry of lens design and the boundless possibilities it unlocks
From mountains to coastlines, the lens’s wide-angle capabilities allow you to capture the grandeur of nature in stunning detail, rendering every texture, color, and contour with precision.
Document the world’s architectural wonders with a lens that captures every line, curve, and angle. The FE 16-35mm F2.8 GM II is your passport to preserving the creativity of architects and builders.
Capture the energy of urban life with the lens’s versatile focal length. It’s your window to candid moments, vibrant street scenes, and interactions that define city life.
Expand your approach to portraiture, capturing subjects within their surroundings. The wide-angle view adds context, offering a unique way to tell stories through your lens.
Embrace the night sky and capture the majesty of the cosmos. The lens’s wide-angle capabilities allow you to frame constellations, galaxies, and celestial phenomena with breathtaking clarity.
Discover the FE 16-35mm F2.8 GM II, a G Master lens renowned for its exceptional resolution and bokeh.
This E-mount full-frame large-aperture standard zoom G MASTER lens is designed for excellence.
Achieve superb resolution and artistic depth in a compact and lightweight design.
The lens dimensions are Φ3.46 x 4.39” (Φ87.8 x 111.5 mm), and it weighs 1.206 lb. (547 g).
It offers exquisite resolution and bokeh, making it perfect for wide-angle photography.
The lens is compatible with various setups and comes with a Sub-Carton and Master Carton for protection.
Sony’s latest additions to the A7c series, the Alpha 7C II, Alpha 7C R, and FE 16-35mm F2.8 GM II Wide-angle Zoom Lens, exemplify the brand’s unwavering dedication to pushing the boundaries of innovation in photography. These cutting-edge tools not only offer exceptional technology and performance but also redefine how photographers interact with their gear. With lightweight designs, powerful sensors, and remarkable image quality, these new products open up limitless creative avenues, enabling photographers to tell their stories with greater depth, clarity, and impact.
