Home Blog

Portrait Photography Basics – 5 Easy, Practical Tips

Doing portrait photoshoots as a new photographer is tough. You have to work one-on-one with subjects to capture their persona, manage your equipment, and appear confident and in charge (even if you don’t feel that way). So, to ease your pain, we made a portrait photography basics cheat sheet with 5 practical tips.

1. Shoot In Manual

We shouldn’t have to say this. Yet, we do find ourselves having this conversation relatively often: do not shoot in automatic mode.

We understand why a new photographer would want to switch their camera into automatic and focus exclusively on positioning their model. However, it’s impossible to get the shots you want and need if the camera runs the shoot.

A lot of key elements come together to make a well-composed portrait including aperture, shutter speed, and ISO. If you’re not 100% sure what all of this means and want a better understanding of the basics, we recommend you check out our post on the exposure triangle.

Focus Exposure Triangle

2. Experiment With Moods & Expressions

Repeating “ok now give me a big smile!” for an hour will not only give you limited results but also annoy your subject. Come prepared with prompts that provide opportunities for varied moods and expressions—happy, laughing, serious, thoughtful, loving, peaceful, etc. 

Keep in mind that everyone’s preferences are different. Perhaps they’re not crazy about their smile and prefer a more serious shot. Unless you already know your subject well, you won’t know those personal details until you’re mid-shoot.

Also, be sure to keep photographing as the person transitions through different emotions. Often, a genuine moment comes mid-direction or when a person laughs at themselves for unintentionally making a silly face.

Portrait Photography Tips 1

3. Know The “Classic” Portrait Formula

There is an easy formula to follow if you want to take a “classic” portrait: simply keep your subject at an angle. 

Start by positioning their feet diagonal to where you plan to take the shot—the rest of their body will follow. Your subject will naturally turn their face to you while their chest stays at an angle. Voilà! That’s it.

This form of portraiture has gone to the wayside in favor of more active poses (see #4). However, it’s still a good skill to have in your arsenal for headshots and school portraits.

4. Get Your Model Moving

The background of your portraits doesn’t have to an aesthetically pleasing blur. You can also incorporate your environment as long as it doesn’t take away from the person paying you to take their photo.

If possible, let your model sit, lean, climb, jump, and get inspiration from the surroundings. This rule applies to you, the photographer, as well. Move around the space and take photos at various distances and angles. The worst-case scenario is that they’ll never see those experimental shots. Best-case, you capture something really special.

5. Choose The Right Lens

The last tip on our list is arguably the most important. Make sure you own a lens that will facilitate the intended look and feel of the portraits. Commonly used portrait lenses are often in the 50mm-200mm range with a wide aperture. A couple of good examples are the Sony FE 50mm f/1.2 GM Full-Frame Lens, the Canon RF 50mm f/1.2L USM Lens, or the Sigma 85mm f/1.4 DG DN Art Lens for Sony E.

We hope you found this portrait photography basics roundup helpful! If you have any other practical tips that you want to share, please feel free to leave them in the comments below.

Sony FE 300mm F2.8 GM OSS: Premium New E-Mount Telephoto Lens From Sony 

The best modern lenses are sharp, fast, and light. Toss in cutting-edge auto-focus and electronic image stabilization, and it’s easy to see why they so often outshine their classic counterparts. Nowhere is this clearer than in the case of long lenses.    

Sony’s FE 300mm F2.8 GM OSS is the lightest 300mm F2.8 lens available for mirrorless full-frame cameras. Part of Sony’s G Master series of lenses, the FE 300mm F2.8 GM OSS offers the highest image quality of Sony’s entire lineup. It’s also a joy to handle.    

If you photograph action, sports, or birds, this one’s for you.   

Photo: courtesy of Sony

Lightest Large Aperture Tele for Mirrorless Full Frame Cameras 

Dig the longer reach and compression of a tele, but are put off by its unwieldy bulk? You’ll certainly appreciate the FE 300mm F2.8 GM OSS.  

Weighing in at just 51.9 oz (1470 gm), the FE 300mm F2.8 is the lightest large-aperture 300mm lens for full-frame mirrorless cameras available today. With significantly reduced fatigue, you’ll remain sharp all day, improving your odds of grabbing that perfect shot. 

Excellent Ergonomics and Handling 

The FE 300mm F2.8 GM OSS is beautifully balanced. It handles extremely well in either vertical or horizontal orientations and has a range of sophisticated autofocus and optical image stabilization features to ensure your images are always tack sharp. This makes it an excellent lens for shooting handheld.

Photo: courtesy of Sony

Features that make the FE 300mm F2.8 GM OSS great for shooting handheld include:   

  • Algorithmically enhanced autofocus 
  • Function ring access to power focus 
  • Repeatable, linear manual focus ring 
  • Full-time direct manual focus access 
  • 4 customizable focus hold buttons
  • Focus range limiter switch 
  • 3 Mode optical image stabilization 

The Highest Level of Optical Performance 

The FE 300mm F2.8 GM OSS is the 18th lens in Sony’s much-loved G Master lineup. GM lenses offer the highest optical quality lenses Sony has to offer, and the FE 300mm F2.8 doesn’t disappoint.  

The FE 300mm features:  

  • 3 Super Extra Low Dispersion glass elements 
  • 1 Extra Low Dispersion glass element 
  • An 11-blade circular aperture 

The lens delivers outstanding edge-to-edge resolution and contrast with minimal optical aberration. If you like Sony’s color science, it renders wonderfully. And its silky smooth bokeh means subjects pop out against the background, making for consistently striking images.

Photo: courtesy of Sony

The Perfect Companion for Your FE 300mm F2.8 GM OSS Lens 

If you’re in the market for an Alpha series camera to mount your FE 300mm F2.8 on, you can’t do much better than the Sony Alpha 9 Mark III today.  

Announced alongside the FE 300mm F2.8, to mark the 10-year anniversary of Sony’s introduction of full-frame mirrorless systems, the Alpha 9 Mark III has a lot going for it. What sets it apart, though, is the global shutter. The Alpha 9’s sensor reads every pixel simultaneously, eliminating annoying rolling shutter issues that ruin a perfect action shot.

Photo: courtesy of Sony

For a full list of the Alpha 9’s tech specs check out the product page.  

How Do You Get Your Hands on One?    

The FE 300mm F2.8 GM OSS is a truly premium piece of kit. Professionals and demanding enthusiasts will want nothing less. Pre-order today to get to the top of the line.  

Once you’re up and running, hit us up on social and show us what you’ve been up to with your fantastic new tools.   

Happy Haunting! Halloween must-haves for creators

Halloween is just around the corner, and content creators know that it’s the perfect time to spice up their streams, videos, and content with a dash of spooky flair. Spooky Szn is when some of the best transitions come to life! Whether you’re a YouTuber, Twitch streamer, or social media influencer, there are plenty of Halloween gear and accessories to help you make your content more bewitching than ever. S/o to @meicrosoft, a very fave creator who has got content creation down to a magical science.

Halloween Creator Looks 2023

1. Lighting That Sets the Mood

Lighting is essential for creating the right atmosphere in your Halloween content. Consider investing in some eerie LED lights or color-changing bulbs to add that supernatural ambiance to your backdrop. With the right lighting, you can easily make set look haunted or enchanting, depending on your content style and Logitech’s Litra Beam LX is the perfect item for a moody tone.

The Logitech Litra Beam LX is a compact and versatile LED light that can add a touch of professional lighting to your Halloween content, making it perfect for achieving that eerie or enchanting atmosphere. It is a dual-lit RGB-capable light that does well to light both the front and back of where it’s placed. When it comes to ambiance the Litra beam LX is the way to go. Let’s get spooky.


Hello my name is Wednesday Addams 🖤 en español MERLINA Addams 💀#halloweenlook #merlinaaddams #halloweenmakeup #halloweencostume #wednesdayaddams #wednesdayaddamsmakeup Cc: jharnabhagwani

♬ original sound – MGM Studios
@claudipia.of with a beautiful example of a spooky backlight

2. Costumes That Make a Statement

Dressing up is a Halloween tradition, and content creators are a huge part of the inspiration in helping us cultivate the fun. Whether you want to scare your viewers with a ghoulish costume or make them laugh with something quirky, the right costume can be the highlight of your Halloween content. While planning your costume changes for your streams or videos here is some equipment to help you catch it all.

The PivoMax Video Tracker for Smartphones:

Capture every detail of your Halloween costume with ease using the PIVOMAX Video Tracker. This versatile accessory ensures your costume is always in frame, allowing you to showcase your spooky or hilarious outfit to your audience.

DJI Osmo Mobile 6 Gimbal:

Pre-order the DJI Phone Gimbal and take your costume content to the next level. With smooth and stabilized footage, you can confidently show off your Halloween look, even if you’re on the move.

Koah Joey Mini Extendable Tripod:

For content creators who want the perfect angle to showcase their Halloween costume, the Koah Joey Mini Extendable Tripod (SKU: KO-JOEY) is the ideal choice. With a built-in phone mount, it’s a handy tool for mobile content creators to capture their outfits in all their ghoulish or whimsical glory.

@yahairasarahii Halloween as a grape

3. Spine-Chilling Sound Effects

Create an immersive experience for your viewers with the help of eerie sound effects. There are plenty of royalty-free tracks and soundscapes available online that can take your content to the next level. From creaking doors to ghostly whispers, a well-placed sound effect can send shivers down your audience’s spines. When it comes to sound effects, the possibilities are endless, let’s dive into sound!

Logi Yeti G Microphone:

When it comes to capturing spine-chilling sound effects, the Logi Yeti G Microphone is your go-to tool. Its high-quality audio recording capabilities will help you create immersive and eerie audio that will send shivers down your audience’s spines. ASMR ghoulies!

Sony Wireless Streaming Microphone ECM-S1:

For minimal audio delay and long-lasting battery life, the Sony Wireless Streaming Microphone ECM-S1 is your perfect companion for capturing spine-chilling sound effects. Its wireless capabilities allow you to record with freedom and precision.

Sony ECM-W3 Dual-Channel Wireless Microphone:

Achieve high-quality digital sound recording for your Halloween content with the Sony ECM-W3 Dual-Channel Wireless Microphone. This microphone setup is perfect for capturing every eerie sound effect in vivid detail.

Sony ECM-W3S Single-Channel Wireless Microphone:

On the topic of single-channel recording with high-quality results, the Sony ECM-W3S Wireless Microphone is your choice for spine-chilling sound effects. It ensures your audio is crystal clear and full of spooky ambiance.

Halloween Themed ASMR is a perfect use for mics this season @sassysoundasmr

4. Creepy Cameras and Lenses

Quality visuals are a must, especially for Halloween-themed content. Consider upgrading your camera and lenses to capture every terrifying detail. With crystal-clear visuals, your content will be more engaging, and your viewers will appreciate your attention to detail. Our top-picks:

Sony ZV-1 Camera for Content Creators and Vloggers (White):

Ideally, capture every ghoulish detail with precision, the Sony ZV-1 Camera in white. Its exceptional imaging capabilities will make your Halloween content come to life in hauntingly clear visuals.

Sony ZV-1F Vlog Camera for Content Creators and Vloggers (Black):

For the perfect camera to bring your spooky content to the screen, consider the Sony ZV-1F Vlog Camera in Black. It’s designed with content creators in mind and offers top-notch performance to ensure your Halloween visuals are as dark and dramatic as you desire.

5. Halloween Graphics and Effects

Give your streams a supernatural makeover with Halloween-themed graphics and overlays. From animated overlays to custom chat badges and emotes, there are countless options to add a spooky touch to your content in apps like Capcut and Picsart.

6. Witchy Webcam Transition

Webcam filters are a quick and fun way to get into the Halloween spirit. Become a witch, a vampire, a ghost, or any other Halloween character with the help of special webcam filters. Your viewers will love the playful transformation!

7. Exclusive Discounts

For those on a budget, many retailers offer exclusive Halloween discounts on all the gear and accessories you need to make your content spooktacular. Take advantage of these deals to enhance your content creation setup without breaking the bank.

This Halloween, make sure to explore the possibilities of turning your content into a spine-tingling spectacle. Your audience will be thrilled with the effort you put into creating something special for the season. After all, Halloween is all about fun, and as a content creator, you have the creative freedom to make it a memorable experience for your viewers.

Don’t forget to share your Halloween-themed content with us; we’d love to see what you come up with! Wishing you a ghoulishly good time creating and sharing your Halloween content.

Happy haunting!

5 Best Lenses for Fall Photography

5 Best Fall lenses

Happy Fall! This season is all about warm tones, nature, and texture + the occasional Pumpkin-Spiced Latte ofc. Photography gets really distinct, special, and colorful during fall and it is truly a transporting experience. We’ve prepared a list of 5 lenses for Fall of photo favorites that are truly an immersive experience for your photos this autumn! Though the lenses featured are Sony, the focal lengths are transferrable to other systems to emphasize stunning composition.

Fall photography shines because it emphasizes a lot of landscape and detail, so the featured lenses are zoom-focused, intended to help you grab the perfect shots while outdoors. Pair this in combination with the Best Lighting Techniques for Outdoor Photography and capture stunning images this Fall!

In no particular order, the top 5 fall lenses are:

Real Feel:

5 best lenses for Fall

Two lenses in the list are dedicated to short focal ranges, this is intentional as they are the most immersive! The inclusion of these lenses was so important because they emphasize the real feel of the human eye view. Particularly the 16-35 mm and the more mid-range 24-105 mm. These are fan favorites for many landscape photographers (we researched!) and here’s a visual of why! 


The 16-35mm frames the grandeur of autumn landscapes and dives into the fine textures of the season. This particular lens’s immersive focal length ensures that every shot feels like a journey into the heart of fall. A 547 g lens it holds the coveted title of being the world’s smallest and lightest full-frame F2.8 wide-angle zoom lens.The 16-35 reigns supreme for shots like that below. With a wide f/2.8 aperture, precise autofocus, image stabilization, and an optical design, it ensures stunning image quality on both full-frame and APS-C sensors.

5 best lenses for Fall

The 24-105mm lens is a versatile toolkit to have in your camera bag. From capturing the intricate details of a single leaf to framing a larger slice of the fall scene, this lens does it all. Adaptability and ability to deliver stunning, true-to-life shots make this zoom lens a very valuable addition to the “Best lenses” list.

The Sony FE 24-105mm f/4 G OSS lens offers a versatile aperture range from f/4 to f/22, designed for Sony E-Mount cameras in full-frame format. With Optical SteadyShot stabilization, a G lens design for high-resolution corner-to-corner shots, Nano anti-reflective coating, 3 ED glass elements, and a 9-blade circular aperture for stunning bokeh, this lens makes the shot easy!

Telephoto Zoom:

& now three remarkable telephoto lenses from Sony! These lenses aren’t just critical tools when outside; they’re more like gateways to capturing the distant beauty of autumn in glory. Each lens offers a unique perspective, from up-close details to sweeping vistas, allowing you to create photos that transport viewers right into the heart of the fall season. Telephoto is particularly important to fall photography when getting those wildlife shots or unique pictures of dramatic scenery that require you to be far away.

Like, you wouldn’t want to get too close to a polar bear …


Like that featured below, the Sony FE 70-200mm F2.8 GM OSS II Full-Frame Telephoto Zoom Lens is a remarkable mid-range lens of the telephoto choices. Its advanced optical design, featuring aspherical and ED elements, produces gorgeous bokeh thanks to the F2.8 aperture and 11-blade circular aperture unit. The lens boasts precise autofocus, courtesy of four XD linear motors, making it ideal for both stills and movies. 23% lighter than its predecessor, the 70-200mm offers professional control with features like full-time manual focus, linear response, and an aperture ring with a switchable click. Accordingly, it excels in close-up photography with a minimum focus of 1.32 ft at 70mm and 2.69 ft at 200mm, achieving a maximum magnification of 0.3x.

5 best lenses for Fall
5 best lenses for Fall

Sony Alpha FE 100-400mm f/4.5-5.6 GM Super Telephoto Zoom Lens strikes a perfect balance between reach and portability. An excellent choice for versatile fall landscape photography. With a focal range of 100-400mm, it’s the lens to go for when you need to switch between different perspectives seamlessly.

Featuring a maximum magnification of 0.12-0.35x, this lens excels in capturing intricate details and expansive vistas alike. Weighing approximately 49.3oz (1395g), it’s a lightweight option for a super-telephoto lens. This lens offers both autofocus and manual focus options, providing precise control over your shots.


The Sony FE 200-600mm f/5.6-6.3 G OSS Super Telephoto Zoom Lens is a true powerhouse when it comes to capturing distant subjects and wildlife in incredible detail. With a focal range of 200-600mm, it provides an impressive angle and zoom on the tiniest details. And, with a maximum magnification of 0.2x paired with an 11 circular diaphragm blades create beautiful, smooth bokeh.

The lens is designed for Sony E-Mount cameras and is ideal for full-frame sensors. Weighing approximately 4.66 lbs (2.115 g), it’s robust yet manageable for a super telephoto zoom. Its field of view and AF makes this lens perfect for capturing fast-moving subjects. And with built-in image stabilization, you can achieve sharp shots even at longer focal lengths.


Whether you’re capturing wildlife in its natural habitat or getting up close to distant landscapes, this lens lineup provides the reach and performance you need to make your shots truly spectacular. From the immersive, world’s smallest and lightest full-frame F2.8 16-35mm zoom to the powerful reach of the 200-600mm super-telephoto lens, these lenses provide exceptional focal range for outdoor photography. Coupled with their unique features, including image stabilization and advanced optical designs, they offer a gateway to capturing the beauty of autumn with unmatched clarity and creativity. Whether you’re focusing on wide vistas, intricate details, or anything in between, these lenses are your keys to crafting stunning fall photography.

Of the 5 fall lenses presented in this article, which stands out the most? Conversely, If you have personal experience, Tell us below!

A Gamer’s Perfect Set-Up: New Yeti Microphones + Litra Beam LX

Yeti Mic for streaming

With nearly 7.6 million streamers on Twitch alone, gaming has evolved from what was once an intimate living room session to a massive shared spectacle with global couch surfers. Records are countlessly being broken as we speak, like that of the young star Kai Cenat who continues to stream past the former ceiling hitting 300,000 subscriptions on Twitch- Go Kai! But, outside of likable personality, what sets you up for success when you’re streaming, creating, and going live? 

Your setup.

Keeping things fun as a creator is a part of the job, and keeping content current is a part of the work. But, Logitech’s new Yeti GX, Yeti Orb, and Litra Beam LX bring fun to streaming in the simplest of ways. It’s the thing you don’t have to think about, the ambiance, and efficiency that uniquely elevates your Youtube, TikTok, Twitch, and endless amounts of other streams. And this applies to ASMR, gaming, educational, and musical categories alike.

Yeti GX, Yeti Orb, Litra Beam LX | Logitech Promotion.

The New Yeti Lineup

The Blue Yeti Microphone is no stranger to the creator world, it’s been dominating streaming for quite some time. Proudly its successor, the Yeti GX has officially arrived. With a sleeker build, RGB lighting, and GHub software controller the Yeti has elevated in ergonomics as well as sound. Noise and key click rejection have optimized this mic for Gamers. And the glorious return is accompanied by friends! See below the Litra Beam LX and Yeti Orb.

The Litra Beam LX is a lighting genius. A thoughtful lamp bringing not only fun colorways but a soft-box (link to Softbox) like essence into a compact product body. With its TrueSoft Technology, the front-facing key light brings cinematic color and advanced diffusion into play. Goodbye, harsh shadows! Hello Vibrancy. Accompanied with a backlight capable of 16 million color combinations, the LX is a game-changer. Puns intended.

And, The Yeti Orb, is not only cute and compact but powerful. And, who doesn’t love that? With RGB lighting, Blue VO!CE presets, and a quick plug-and-play setup. This successor to the Yeti Snowball is a fanciful upgrade emphasizing modern sound and feel. With the Yeti Orb, it’s easy to be camera-ready.

Now when you Preorder any of these items get the chance to win an EPICBOOM. Offer ends 9/29.

In the dynamic world of streaming and content creation, staying at the top of your game is an around-the-clock job. Logitech’s Yeti GX, Yeti Orb, and Litra Beam LX are the secret ingredients to elevating your content. An exceptional streaming setup makes all the difference helping you reach new heights in the world of online entertainment, and the new lineup clearly delivers. Are you ready to step your game up?

Check out some product spex below comparing the Blue series to the latest Logitech G release.

Product Highlights


New from SIGMA: The First Telephoto Lens?

23mm F1.4 DC DN Sigma Fujifilm X Mount

Exciting News for Fujifilm X Mount Users! Sigma introduces two new lenses: The 23mm F1.4 DC DN and 100-400mm F5-6.3 DG DN OS. Elevate your Fujifilm lens lineup with Sigma’s newest additions to the Fujifilm X mount series.

Sigma now has six Fujifilm x Mounts, the newest being two contemporary additions that are phenomenal in design and sharpness.

All X mount aficionados! Prepare to capture moments like never before with two outstanding lenses that bring innovation, performance, and versatility to your photography toolkit.

📸 1. 23mm F1.4 DC DN | Contemporary for FUJIFILM X Mount Step into a world of creativity with the remarkable 23mm F1.4 DC DN lens. This APS-C format lens marks a significant expansion of SIGMA’s high-quality, fast-aperture prime offerings for crop-sensor mirrorless camera systems. Designed with precision, this lens sets a new standard in optical performance within SIGMA’s DC DN line.

Unleash your artistic potential with its F1.4 maximum aperture, delivering unparalleled resolution and stunning bokeh effects. Equipped with a field of view equivalent to 35mm on a full-frame camera, the 23mm F1.4 DC DN | C introduces the classic 35mm focal length to APS-C mirrorless cameras, making it perfect for a wide range of creative applications.

🔍 2. 100-400mm F5-6.3 DG DN OS | Contemporary for FUJIFILM X Mount For those who crave the thrill of capturing distant subjects in breathtaking detail, meet SIGMA’s first Ultra-telephoto zoom lens for full-frame mirrorless cameras. Ideal for wildlife, sports, and more, the 100-400mm F5-6.3 DG DN OS | C lens is a game-changer in ultra-telephoto photography.

Joining the esteemed ranks of DC DN lenses, this addition completes the lineup with an impressive six models for APS-C mirrorless cameras. Boasting uncompromising image quality and a comprehensive range of functions, this lens ensures ultra-telephoto photography is both smooth and comfortable.

But that’s not all! Enjoy the convenience of lightweight and compact design, making it easy to take your photography adventures to new heights. Allowing us to explore the worlds of close-up photography and the unique compression effect that this lens offers.

As bonus: We found a unique feature that Sigma offers as a company. A secret that is absolutely too well kept is that Sigma actually offers a Mount Conversion service, allowing you to adapt these lenses to different camera mounts and expand your creative horizons even further.

Curious to see these lenses in action? Check out our comprehensive breakdown video on YouTube, where we delve into the details and showcase the remarkable capabilities of these SIGMA gems. Whether you’re an aspiring photographer or a seasoned pro, these lenses are bound to elevate your photography game.

Get ready to explore new dimensions of photography with SIGMA’s Fujifilm X Mount lenses. Elevate your artistry, capture life’s most fleeting moments, and unlock your full creative potential. These lenses are more than just tools – they’re gateways to a world of visual storytelling.✨

Focusrite’s 4th Generation Scarlett Interfaces: Unveiling the Next Chapter

Focusrite announcement Scarlett Solo, Solo Studio, 2i2 Studio, 4i4 Studio

The release of Scarlett’s 4th Generation series heralds a new era for audio interfaces. The Solo, 2i2, and 4i4 models have not just undergone an upgrade, but a complete reimagining that elevates their capabilities to unprecedented heights. Beyond the standard enhancements, the Scarlett 4th Gen interfaces boast a breathtaking redesign, offering a massive dynamic range and an array of advanced features that cater to both professionals and enthusiasts alike. Cutting-edge features and exceptional audio quality, poise the Scarlett 4th Gen interfaces to hold the standard in the realm of USB audio interfaces. Podcasters, musicians, and artists alike- this release is for you.

You can find each product on its own, in Studio form as well as alongside a kit. Experience Focusrite’s 4th Generation Scarlett interfaces in full splendor with thoughtfully curated bundles. The Scarlett Solo Studio, The 2i2 Studio, and the 4i4 Studio emphasize all the basic essentials needed to create a studio setup. Focusrite includes in this purchase a studio-grade condenser mic and headphones. But, we elevate these specific bundles a bit further by including more accessories when you shop for a kit. Check out the variation of the Scarlett Solo just below for example:

Moving on from the 3rd Gen

As a Scarlett Solo 3rd gen user for about 4 years, this was an exciting realm to experience firsthand. My Scarlett Solo (3rd gen) was my first introduction to hearing myself through a recorded interface. It was the first of my many firsts- including some of my many frustrations. But my 3rd gen, my ole reliable, has been that one piece of equipment that was true and consistent. It was easy to use and to set up. Fairly easy to understand and it came with lots of pro software as a helpful introduction.

With getting to know my Scarlett Solo Studio, I had everything I needed to record music on the spot, even some really thoughtful conversations for my podcast dreams that haven’t yet taken off. This interface was a great introduction to figuring out a lot about music and not just that but also getting started in creating it.

As you can imagine, the 4th gen is now a part of my artist evolution. First hand, the new ergonomics make SO much sense. The subtle changes make it really easy to appreciate this new line of interfaces when you use it every day or often. This new build, the arrangement of inputs serves for a smoother setup and a cleaner- more simplified look. Specifically, the XLR input moving its way to the back. I also find it’s really easy to appreciate the accessories that now accompany the Solo suites. Focusrite emphasizes a more comfortable fit from the included Studio headphones and it truly is just that. We also find in this bundle, a wind muff for precision when recording via microphone.

One of the unique accessories I found special in the Studio variation, equipped with Scarlett quality headphones and a condenser mic, was the cardboard mic cutout included in its bundle. It was an accessory I didn’t know I needed at first introduction to the 3rd Gen. The Cardboard cutout was sturdy and thoughtful and was a good temporary fix for the boom arm stand that would come in the Focus kit bundle. Unfortunately, i didn’t know about the wonders of a Focus kit back then.

These are just some physical changes that stood out the most to me, let’s uncover some technical upgrades of Scarlett’s 4th Generation.

Perks from the 4th Generation Lineup

Scarlett’s 4th Generation offers innovation and ensures pristine sound quality regardless of the microphone being used. This generous gain range means you can capture everything from the softest whisper to the boldest vocal performance, all with stunning clarity.

Focusrite’s iconic Air mode feature of Scarlett interfaces has been re-engineered to offer a heightened sonic experience. With the new Presence and Harmonic Drive functions, Air mode lets you sculpt your sound with precision, adding an ethereal brightness that enhances vocals and instruments alike. This newfound creative control empowers you to infuse your recordings with a distinct sonic character.

With Auto Gain mode allowing for optimal input levels and the Clip Safe mode safeguarding against distortion even in high-energy recordings, your workflow is streamlined for superior results. Experience enhanced playback through the custom-designed headphone amp, matching recording precision for informed decision-making during refinement. The modernized Dynamic Gain Halos provides improved visual feedback and output metering, to ensure precise level control and informed adjustments throughout recording and playback sessions.

In the spirit of simplifying the journey from setup to creativity, the refreshed Easy Start tool emphasizes plug-and-play convenience. Get up and running in no time, so you can focus on what truly matters—capturing your artistic vision without technical hurdles.

Though the Solo, 2i2, 4i4 emphasize different layouts, the feel remains the same.

Unleash your creative potential with these comprehensive packages designed to streamline your workflow and elevate your sound. With a renewed aesthetic, enhanced dynamic range, and an array of advanced features, these interfaces empower creators with the tools needed to bring their artistic visions to life. Whether you’re a professional seeking precision or an enthusiast exploring new horizons, the Scarlett 4th Gen interfaces invite you to explore the world of audio production like never before.

See the Full Lineup here.

New Additions To The Alpha 7C series the Alpha 7C II, Alpha 7C R , and the FE 16-35mm F2.8 GM II Lens

Sony Electronics Releases Two New Alpha 7C Series Cameras

To be available for preorder beginning August 30th.

Sony Imaging Solutions is proud to introduce two groundbreaking additions to the A7c series, ushering in a new era of possibilities for creators. The Alpha 7C II (ILCE-7CM2) and Alpha 7C R (ILCE-7CR) Full-frame cameras, accompanied by the FE 16-35mm F2.8 GM II (SEL1635GM2) Full-frame wide-angle zoom lens combine innovation, performance, and artistry to redefine the world of imaging.

Courtesy of Sony

Alpha 7C II Full-frame Interchangeable Lens Camera

The A 7C II highlights how innovation isn’t just about what a camera can capture – it’s also about how easily it can be wielded to capture those moments. Sony’s relentless pursuit of excellence is beautifully exemplified by the Alpha 7C II (ILCE-7CM2) Full-frame camera. It marries groundbreaking technology with an incredibly lightweight design, revolutionizing the way photographers interact with their tools.

Compact Wonder, Heavyweight Performance

The Alpha 7C II defies expectations with its featherlight build, tipping the scales at a mere 15.2 ounces (429g) for the body. This remarkable reduction in weight is a triumph of engineering, allowing photographers to carry their creative arsenal with remarkable ease, whether capturing the grandeur of a landscape or the intricacies of a portrait.

33-Megapixel Brilliance in Compact Dimensions

While the Alpha 7C II‘s lightweight design might command attention, it’s the camera’s 33.0MP1 full-frame Exmor R™ back-illuminated CMOS sensor that steals the spotlight. This sensor isn’t just about pixel count; it’s a window to unparalleled image quality. Despite the camera’s compact form, its sensor captures details with incredible clarity, rendering every scene with breathtaking precision.

  • Experience exceptional full-frame performance in an incredibly compact and lightweight body.
  • Equipped with a 33.0MP1 full-frame Exmor R™ back-illuminated CMOS sensor for stunning image quality.
  • BIONZ XR™ processing power ensures every detail is rendered with precision.
  • Dedicated AI Processor offers advanced subject recognition and tracking.
  • Capture cinematic 4K 4:2:2 10-bit movie recording up to 60p/50p.
  • Benefit from advanced 5-axis optical image stabilization with up to 7 steps of compensation.
  • Active Mode11 image stabilization supports handheld movie shooting.
  • Achieve consistently accurate exposure and color with the new AE algorithm.
  • High-resolution XGA OLED electronic viewfinder with a display rate of 120fps.
  • Compatibility with over 70 E-mount lenses opens up boundless creative opportunities.
  • Choose from 10 customizable Creative Look presets to realize your artistic vision.
  • Selectable RAW file types and JPEG Light quality settings.
  • Capture continuous still shots at up to 10 fps19 with AF/AE tracking.
  • Explore advanced movie recording formats for streamlined post-production.

Alpha 7C R Full-frame Interchangeable Lens Camera

Resolution is the cornerstone of capturing breathtaking details and intricacies that define exceptional photography. Sony’s commitment to pushing the boundaries of innovation is epitomized by the Alpha 7C R (ILCE-7CR) Full-frame camera, a masterpiece that boasts a groundbreaking 61-megapixel sensor, redefining what is possible in the realm of photography.

When it comes to resolution, numbers matter. The Alpha 7C R’s staggering 61-megapixel full-frame Exmor RTM image sensor marks a giant leap forward, presenting a realm of possibilities for photographers who seek uncompromised detail and clarity. This remarkable sensor, meticulously designed by Sony’s engineering, offers an unprecedented medium that captures every nuance, texture, and hue with stunning precision.

In the world of visual storytelling, the details matter – from the delicate lines on a petal to the intricate textures of a landscape. The 61-megapixel sensor of the Alpha 7C R opens a new chapter, enabling photographers to dive into their subjects, uncovering layers of beauty that were once hidden. This sensor is not just about pixel count; it’s about unlocking the ability to reproduce the world around us with a fidelity that’s astonishingly true to life.

  • Embark on a journey of unprecedented resolution within a compact and lightweight design.
  • Features a full-frame 61.0-megapixel2 Exmor RTM image sensor for unparalleled clarity.
  • Leveraging BIONZ XR™ processing power, achieve exceptional image quality.
  • Dedicated AI Processor offers advanced subject recognition and tracking.
  • Benefit from advanced 5-axis optical image stabilization with up to 7-steps of compensation.
  • Pixel Shift Multi Shooting adapts to changing conditions, enhancing detail and color accuracy.
  • Maintain consistently accurate exposure and color reproduction.
  • Experience mobility paired with high-performance movie recording capabilities.
  • Active Mode23 image stabilization supports handheld movie shooting.
  • Compose your shots with the high-resolution XGA OLED electronic viewfinder featuring 120fps display.
  • Unlock creativity with compatibility with more than 70 E-mount lenses.
  • Customize your artistic style with 10 presets from the Creative Look feature.
  • Choose from selectable RAW file types, HEIF, and JPEG Light quality settings.
  • Capture continuous shots with AF/AE tracking at up to 8 fps.
  • Explore advanced movie recording formats and unleash powerful creative possibilities.
  • Dive into cinematic aesthetics with S-Cinetone™ without post-processing requirements.
  • Achieve consistent angles of view with breathing compensation for movies.
  • AI-based Auto Framing16 automatically adjusts framing to spotlight your subject.

FE 16-35mm F2.8 GM II Full-frame Wide-angle Zoom Lens

The FE 16-35mm F2.8 GM II Full-frame Wide-angle Zoom Lens is more than just glass and metal; it’s an invitation to explore new dimensions of creativity. Sony’s dedication to innovation shines through every element, from the lens’s lightweight design to its impeccable optical performance. With this lens in hand, photographers can redefine how they see the world, capturing moments that inspire and narratives that resonate. As we venture into ever-expanding realms of visual storytelling, the FE 16-35mm F2.8 GM II stands as a testament to the artistry of lens design and the boundless possibilities it unlocks

From mountains to coastlines, the lens’s wide-angle capabilities allow you to capture the grandeur of nature in stunning detail, rendering every texture, color, and contour with precision.

Document the world’s architectural wonders with a lens that captures every line, curve, and angle. The FE 16-35mm F2.8 GM II is your passport to preserving the creativity of architects and builders.

Capture the energy of urban life with the lens’s versatile focal length. It’s your window to candid moments, vibrant street scenes, and interactions that define city life.

Expand your approach to portraiture, capturing subjects within their surroundings. The wide-angle view adds context, offering a unique way to tell stories through your lens.

Embrace the night sky and capture the majesty of the cosmos. The lens’s wide-angle capabilities allow you to frame constellations, galaxies, and celestial phenomena with breathtaking clarity.

  • Discover the FE 16-35mm F2.8 GM II, a G Master lens renowned for its exceptional resolution and bokeh.
  • This E-mount full-frame large-aperture standard zoom G MASTER lens is designed for excellence.
  • Achieve superb resolution and artistic depth in a compact and lightweight design.
  • The lens dimensions are Φ3.46 x 4.39” (Φ87.8 x 111.5 mm), and it weighs 1.206 lb. (547 g).
  • It offers exquisite resolution and bokeh, making it perfect for wide-angle photography.
  • The lens is compatible with various setups and comes with a Sub-Carton and Master Carton for protection.

Prices for the New Series Additions:

  1. Alpha 7C II (ILCE-7CM2) Full-frame camera: (Black or Silver)
    • USA: $2199.99 USD
    • Canada: $2999.99 CAD
  2. Alpha 7C R (ILCE-7CR) Full-frame camera: (Black or Silver)
    • USA: $2999.99 USD
    • Canada: $4099.99 CAD
  3. FE 16-35mm F2.8 GM II Full-frame Wide-angle Zoom Lens:
    • USA: $2299.99 USD
    • Canada: $3099.99 CAD

Sony’s latest additions to the A7c series, the Alpha 7C II, Alpha 7C R, and FE 16-35mm F2.8 GM II Wide-angle Zoom Lens, exemplify the brand’s unwavering dedication to pushing the boundaries of innovation in photography. These cutting-edge tools not only offer exceptional technology and performance but also redefine how photographers interact with their gear. With lightweight designs, powerful sensors, and remarkable image quality, these new products open up limitless creative avenues, enabling photographers to tell their stories with greater depth, clarity, and impact.

Find available here soon!

DSLR vs Mirrorless Cameras: 8 Major Factors to Help You Choose

What's the difference DSLR vs Mirrorless?

In the realm of modern photography, the choice of camera is pivotal. With the digital revolution in came a surge of options, but among them, two giants stand tall: Digital Single-Lens Reflex (DSLR) cameras and Mirrorless cameras. The decision between these two is no simple matter – it’s about finding the perfect fit for your style, preferences, and creative ambitions. In this guide, we’re diving into the core distinctions between DSLR and Mirrorless cameras, equipping you with the knowledge you need to make the right choice for your photographic journey.

Section 1: Anatomy and Mechanics:

At their essence, DSLR and Mirrorless cameras unveil their divergence right through their anatomy. DSLRs, often associated with classic photography, host a configuration that’s been around since the film era. A mirror inside the camera reflects light coming through the lens up into an optical viewfinder via a pentaprism, delivering an optical, real-time preview of the scene. When the shutter is pressed, the mirror flips up, exposing the image sensor to light. When looking through the viewfinder of a DSLR you are looking directly through the lens.

On the other hand, Mirrorless cameras strip away the mirror mechanism entirely. This bold move not only contributes to a slimmer profile but also means there’s no optical viewfinder. Instead, these cameras employ an electronic viewfinder (EVF) or an LCD screen to provide a digital preview of the scene as captured by the sensor. This direct electronic approach has its own advantages, such as the ability to preview the final exposure in real-time, overlaying exposure data, or even focusing aids.

This radical design shift isn’t just about aesthetics; it’s about reimagining photography technology in an era where electronic displays and sensor technologies have taken remarkable strides. As a result, Mirrorless cameras can embrace smaller dimensions without compromising performance.

Photo courtesy of Fastasium Media

Section 2: Autofocus, Focus Assist, and Speed:

While DSLRs still employ their time-tested phase detection autofocus mechanism, Mirrorless cameras leverage various methods that capitalize on the sensor’s electronic nature. Early Mirrorless models relied heavily on contrast detection, which, though accurate, was somewhat slower in certain conditions. Over time, the gap narrowed as hybrid systems emerged, combining phase detection and contrast detection to deliver snappy and precise autofocus across a variety of scenarios.

Rival to phase detection in DSLR systems, the unique quality mirrorless cameras have is the ability to exhibit a live view of the photo you are about to take. The electric viewfinder comes in handy in more ways than one, but mainly in the expression that your subject is indeed in focus along with assessing the exposure and depth of field. The X-T5 is a phenomenal example of the way these elements come together in view.

Fave DSLR and Mirrorless lineup:

Section 3: Image Quality:

When it comes to image quality, both DSLR and Mirrorless cameras have their unique strengths, often hinging on sensor size and lens quality. DSLRs typically feature larger sensors, which can result in better low-light performance and dynamic range. These larger sensors can capture more light, allowing for cleaner images in challenging lighting conditions.

Mirrorless cameras, while sometimes having slightly smaller sensors, make up for it with advancements in sensor technology. The gap in image quality between the two types of cameras has been steadily closing as Mirrorless sensors improve. Additionally, the absence of the mirror mechanism in Mirrorless cameras means that there’s less internal obstruction, potentially reducing the risk of dust and debris affecting image quality over time.

Section 4: Lens Selection and Adaptability:
One of the cornerstones of photography is the selection of lenses. DSLR and Mirrorless cameras offer an extensive range of lenses, catering to various shooting styles and scenarios. DSLRs benefit from years of lens development and compatibility, providing a wide array of options from both the camera manufacturer and third-party lens makers.

Mirrorless cameras, however, introduce a new level of flexibility through their shorter flange distance – the distance between the lens mount and the sensor. This attribute enables adapters that allow photographers to use lenses from other camera systems. This adaptability can be a game-changer, especially for those who have invested in lenses from different brands or have legacy lenses.

While Mirrorless systems offer the advantage of adaptability, there are limitations. Some adapters may not support certain features, leading to compromises in autofocus performance or other functionalities. Not all lenses are designed to work optimally with all camera bodies, potentially leading to compatibility issues.

Both DSLR and Mirrorless cameras offer a range of lenses, each with its own optical characteristics. However, it’s important to note that choosing lenses can significantly impact the overall image quality. A high-quality lens can elevate the performance of either camera type, while subpar lenses can undermine the potential of even the most advanced camera bodies.

In recent years, the competition between the two camps has spurred innovation and improvements in sensor technology, image processing, and lens quality. This means that regardless of your chosen path, you’re likely to end up with stunning images that reflect your creative vision.

Section 5: Size, Portability, and Ergonomics:
The evolution of camera technology has given rise to a generation of photographers who seek both quality and convenience. This is where the size, portability, and ergonomics of cameras come into play. DSLRs, with their traditional design and inclusion of mirrors and optical viewfinders, tend to be bulkier and heavier.

On the other hand, Mirrorless cameras have the upper hand when it comes to compactness. The removal of the mirror and optical viewfinder mechanisms results in a streamlined design that’s often significantly smaller and lighter. This advantage makes Mirrorless cameras an appealing choice for photographers who value portability and the ability to capture spontaneous moments without drawing too much attention.

However, size reduction can come with compromises in ergonomics. Smaller bodies may not provide the same level of grip or comfort during extended shooting sessions, especially for those with larger hands. Some photographers also appreciate the tactile feedback provided by traditional buttons and dials found on DSLRs.

Section 6: Battery Life and Accessories:
The digital era has brought about great strides in camera technology, but it has also presented new challenges – particularly in the realm of battery life. DSLRs have long been known for their impressive battery endurance, as the optical viewfinder and mechanical processes consume less power compared to their Mirrorless counterparts.

Mirrorless cameras, relying heavily on electronic displays (such as EVFs and LCD screens), tend to consume more energy. This results in shorter battery life in comparison to DSLRs. However, manufacturers have been working to improve efficiency and battery life in Mirrorless models, with some newer models offering competitive performance.

Accessories such as external flashes, battery grips, and lens filters are available for both camera types. However, due to the differences in design, some accessories may be specifically tailored for one type of camera. It’s essential to consider the availability and compatibility of accessories that enhance your photographic experience.

Section 7: Video Capabilities:
The distinction between DSLR and Mirrorless cameras isn’t limited to still photography; it extends into the realm of video as well. DSLRs, once primarily designed for photography, have adapted to include video recording capabilities. However, due to their mechanical nature, DSLRs can be limited in terms of continuous autofocus during video capture, often resulting in manual focus adjustments for smooth shots.

Mirrorless cameras, on the other hand, offer a more seamless transition between photography and videography. Their live view shooting mode, facilitated by electronic viewfinders or LCD screens, provides continuous autofocus during video recording. Many Mirrorless models also offer features like touch-to-focus, subject tracking, and even eye-tracking autofocus, which can be invaluable for video content creators.

Additionally, Mirrorless cameras often provide advanced video features such as higher frame rates, 4K or even 8K video recording, and improved video stabilization. This has made them a popular choice among videographers who prioritize flexibility, quality, and convenience in filmmaking. The videography favorite, Sony’s A6600 is a great product choice in this conversation for this.

Section 8: Future Trends:
As technology continues to advance, both DSLR and Mirrorless camera systems are poised to evolve further. While DSLRs have a solid foundation and a dedicated user base, the trend has shifted significantly towards Mirrorless systems. The advantages of smaller size, versatility, and innovations like improved battery life and advanced autofocus drive this shift.

Mirrorless cameras are likely to continue dominating the market, with manufacturers investing in research and development to refine their offerings. This includes addressing any remaining limitations, such as battery life, and potentially introducing revolutionary new features.

That said, DSLRs won’t disappear overnight. They remain relevant for photographers who prioritize optical viewfinders, mechanical precision, and the familiarity of a mature technology. DSLRs find their niche in specialized applications or for photographers who value specific attributes that are intrinsic to their design. The Canon Rebel line has been a DSLR dominator for quite some time, find the Canon EOS Rebel T7 DSLR and Canon EOS Rebel T8i DSLR Camera as popular owns by many photographers.

In the ongoing saga of DSLR vs. Mirrorless, there is no definitive winner – only a choice that aligns with your style, preferences, and creative aspirations. Both camera types offer distinct advantages, whether it’s the classic charm of a DSLR or the cutting-edge capabilities of a Mirrorless camera. Ultimately, the perfect choice depends on how you envision capturing the world around you.

Remember that it’s not about the gear alone, but how you wield it to tell your visual stories. So, embrace the journey, experiment, and capture the moments that matter most to you – whether through the lens of a DSLR or a Mirrorless camera.

A Day with the A7 III in 2023

The A7 III in 2023, Join us in the city
Join us for a day in Union Square and Bedstuy, Brooklyn as we spend time with the A7 III, it’s sLog, 4k, ISO range capabilities, and more.

As a photographer whose journey began with a camera from 2006, the Canon Rebel XTi, it’s been imperative that I get the opportunity to step into the present day and experience the cutting-edge capabilities of something from this decade. So, I spent a day with Sony A 7 iii

It’s safe to say the Rebel XTi is a bit of an elder when it comes to the current climate of photography, but it’s served me well. Formerly owning a DSLR, I definitely wanted to experience firsthand some of the natural differences present in the overall makeup of the two. But, stay tuned at a later date, for a more in-depth follow-up in general comparison of DSLR vs. mirrorless camera, and join me as I recount my day spent with this more modern marvel.

Initial impressions:

To start, my day with the Sony A7 iii was remarkable! If you’re wondering if the camera is still at all a useful choice in 2023- the answer flat out is yes. And I’ll tell you why! With a camera bag full of potential, I was ready to take on the weekend.   

In my camera bag:  

Experiencing this camera as a bit of a beginner, there were some things that stood out immediately: the menu system, the sound of the shutter, the high ISO range capability, and the AutoFocus. All of which, I really enjoyed though it may have taken some getting used to.

Shutter Sound and Build: The initial shutter click of the Sony A7 III was a delight to my ears. It offered a refined, muted sound that contrasted with the mechanical click of my older DSLR. Appreciating this feature was a great expression of the small excitements photographers get to experience.
High ISO Performance: Testing the camera’s capabilities in low-light conditions was a pleasant surprise. The ISO range of the Sony A7 III maintained crisp quality in photo and video, even in challenging lighting situations. It was genuinely surprising to get such crisp photos beyond a certain range. 
AF system: Getting a hang of the AF system did take a few tries, but toggling the shutter made it a lot easier to find relief. (… Psst, just don’t try solely relying on the touch screen … As I mentioned, I am a slight beginner.) 
Menu: Comfortability with the old Canon menu system did provide a natural understanding when it came to the menu on the A7iii. The camera body of the mark 3 has minimal buttons but, that doesn’t necessarily equate to navigation difficulty, as my recommendation would be to spend more time getting to know the Sony system. 

My Day:

I started my visit at Union Square’s Greenmarket, a farmer’s market that takes place every Saturday from 8 am-6 pm. While there, I was able to take photos of the lush produce and also friends and workers I met while shopping.

From portrait to product, I found that colors were vibrant and clear and I was able to catch quick movement thanks to it’s speed and performance.

I used the Zeiss FE 55mm F1.8 ZA in collaboration with the A7 iii for the day, and it was a great combination providing smooth Bokeh and crisp quality in my photos for the weekend.

My next stops were Bedstuy, Brooklyn’s very own Three Maples Restaurant and Bar, a fan favorite of my friends and I. Debuting just this year, Three Maples has quickly become close to our hearts. Between cocktails, dishes, and service, we are always astounded on how much of a great time we have here. Owners, Michael, Maria, and Matthew are always a pleasure and we make sure to visit whenever we can. I got to shoot some of my favorite items on the menu the Beer Battered Fish and Chips along with the Smoke Jackfruit Tostada, and yummmm. Although I got some beautiful shots with the A7 III and 55mm, I would say the photos don’t give proper justice to the way those three [chefs] brilliantly plate food.

We also took the liberty of stopping a the artful and stylistic studio called SAVANT STUDIOS. A true enchantment to the energy of Fulton Street.

These stops made for magical energy and were a true testament to what this camera could do. Carrying this camera through the neighborhood called for very easy and lightweight transport. The quality of its 4k Full-frame photo and video performed well not to transport my subjects to another time period. Instead, it emphasized the fun feel of what it was like to spend a day in Brooklyn. Vibrant, colorful, awake, and thoughtful.

These same words are ones I would use to encapsulate my time at Savant Studios as well. The work on the walls, on every shelf, told stories of intentionality and curation. It was easy for those things to be translated when the muse is that of unique and intricate pieces of work. The A 7 iii felt very capable of shooting fashion photography as much as it is delivered in portraiture. In natural light, it shot beautifully. I imagine a photographer more advanced than I, could do a lot more with a camera like this one.

Pictured SAVANT STUDIOS (left), Cucumber Margarita (middle), SAVANT STUDIOS (right)

Things i didn’t get to explore just yet:

Overall Impression:

The mark iii is a very useful camera in 2023!

When it comes to the relevancy of today’s different types of photography, the A7iii is a versatile camera that is fitting for almost any setting especially with it’s lightweight camera body.

Not only that, but the Mark III feels very beginner-friendly and a great introduction not only to Sony but professional gear as well. The minimal buttons on the camera body actually feel like more a help than a hindrance, in comparison to a gadget like that of the Sony A1 having almost triple the knobs and buttons.

It’s important to spend time with this camera body and do in-depth research into the different functions that make the gem that it is, cause SHE has range! Those photographers and videographers that focus on shooting in quality really get dynamic capability for a great price. This 24.2MP full-frame image sensor camera packs a powerful punch, and its 4k quality imaging shoots in beautiful quality everytime. And, that capability does not fold with ISO range peaking up to 51200. With the ability to exceed in low-light settings, feel free to take this camera to nightlife, to sunsets at the beach, the aquarium, the stars, and much more. No matter the feat, it’s safe to say the A7 iii will perform.