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DSLR vs Mirrorless Cameras: 8 Major Factors to Help You Choose

What's the difference DSLR vs Mirrorless?

In the realm of modern photography, the choice of camera is pivotal. With the digital revolution in came a surge of options, but among them, two giants stand tall: Digital Single-Lens Reflex (DSLR) cameras and Mirrorless cameras. The decision between these two is no simple matter – it’s about finding the perfect fit for your style, preferences, and creative ambitions. In this guide, we’re diving into the core distinctions between DSLR and Mirrorless cameras, equipping you with the knowledge you need to make the right choice for your photographic journey.

Section 1: Anatomy and Mechanics:

At their essence, DSLR and Mirrorless cameras unveil their divergence right through their anatomy. DSLRs, often associated with classic photography, host a configuration that’s been around since the film era. A mirror inside the camera reflects light coming through the lens up into an optical viewfinder via a pentaprism, delivering an optical, real-time preview of the scene. When the shutter is pressed, the mirror flips up, exposing the image sensor to light. When looking through the viewfinder of a DSLR you are looking directly through the lens.

On the other hand, Mirrorless cameras strip away the mirror mechanism entirely. This bold move not only contributes to a slimmer profile but also means there’s no optical viewfinder. Instead, these cameras employ an electronic viewfinder (EVF) or an LCD screen to provide a digital preview of the scene as captured by the sensor. This direct electronic approach has its own advantages, such as the ability to preview the final exposure in real-time, overlaying exposure data, or even focusing aids.

This radical design shift isn’t just about aesthetics; it’s about reimagining photography technology in an era where electronic displays and sensor technologies have taken remarkable strides. As a result, Mirrorless cameras can embrace smaller dimensions without compromising performance.

Photo courtesy of Fastasium Media

Section 2: Autofocus, Focus Assist, and Speed:

While DSLRs still employ their time-tested phase detection autofocus mechanism, Mirrorless cameras leverage various methods that capitalize on the sensor’s electronic nature. Early Mirrorless models relied heavily on contrast detection, which, though accurate, was somewhat slower in certain conditions. Over time, the gap narrowed as hybrid systems emerged, combining phase detection and contrast detection to deliver snappy and precise autofocus across a variety of scenarios.

Rival to phase detection in DSLR systems, the unique quality mirrorless cameras have is the ability to exhibit a live view of the photo you are about to take. The electric viewfinder comes in handy in more ways than one, but mainly in the expression that your subject is indeed in focus along with assessing the exposure and depth of field. The X-T5 is a phenomenal example of the way these elements come together in view.

Fave DSLR and Mirrorless lineup:

Section 3: Image Quality:

When it comes to image quality, both DSLR and Mirrorless cameras have their unique strengths, often hinging on sensor size and lens quality. DSLRs typically feature larger sensors, which can result in better low-light performance and dynamic range. These larger sensors can capture more light, allowing for cleaner images in challenging lighting conditions.

Mirrorless cameras, while sometimes having slightly smaller sensors, make up for it with advancements in sensor technology. The gap in image quality between the two types of cameras has been steadily closing as Mirrorless sensors improve. Additionally, the absence of the mirror mechanism in Mirrorless cameras means that there’s less internal obstruction, potentially reducing the risk of dust and debris affecting image quality over time.

Section 4: Lens Selection and Adaptability:
One of the cornerstones of photography is the selection of lenses. DSLR and Mirrorless cameras offer an extensive range of lenses, catering to various shooting styles and scenarios. DSLRs benefit from years of lens development and compatibility, providing a wide array of options from both the camera manufacturer and third-party lens makers.

Mirrorless cameras, however, introduce a new level of flexibility through their shorter flange distance – the distance between the lens mount and the sensor. This attribute enables adapters that allow photographers to use lenses from other camera systems. This adaptability can be a game-changer, especially for those who have invested in lenses from different brands or have legacy lenses.

While Mirrorless systems offer the advantage of adaptability, there are limitations. Some adapters may not support certain features, leading to compromises in autofocus performance or other functionalities. Not all lenses are designed to work optimally with all camera bodies, potentially leading to compatibility issues.

Both DSLR and Mirrorless cameras offer a range of lenses, each with its own optical characteristics. However, it’s important to note that choosing lenses can significantly impact the overall image quality. A high-quality lens can elevate the performance of either camera type, while subpar lenses can undermine the potential of even the most advanced camera bodies.

In recent years, the competition between the two camps has spurred innovation and improvements in sensor technology, image processing, and lens quality. This means that regardless of your chosen path, you’re likely to end up with stunning images that reflect your creative vision.

Section 5: Size, Portability, and Ergonomics:
The evolution of camera technology has given rise to a generation of photographers who seek both quality and convenience. This is where the size, portability, and ergonomics of cameras come into play. DSLRs, with their traditional design and inclusion of mirrors and optical viewfinders, tend to be bulkier and heavier.

On the other hand, Mirrorless cameras have the upper hand when it comes to compactness. The removal of the mirror and optical viewfinder mechanisms results in a streamlined design that’s often significantly smaller and lighter. This advantage makes Mirrorless cameras an appealing choice for photographers who value portability and the ability to capture spontaneous moments without drawing too much attention.

However, size reduction can come with compromises in ergonomics. Smaller bodies may not provide the same level of grip or comfort during extended shooting sessions, especially for those with larger hands. Some photographers also appreciate the tactile feedback provided by traditional buttons and dials found on DSLRs.

Section 6: Battery Life and Accessories:
The digital era has brought about great strides in camera technology, but it has also presented new challenges – particularly in the realm of battery life. DSLRs have long been known for their impressive battery endurance, as the optical viewfinder and mechanical processes consume less power compared to their Mirrorless counterparts.

Mirrorless cameras, relying heavily on electronic displays (such as EVFs and LCD screens), tend to consume more energy. This results in shorter battery life in comparison to DSLRs. However, manufacturers have been working to improve efficiency and battery life in Mirrorless models, with some newer models offering competitive performance.

Accessories such as external flashes, battery grips, and lens filters are available for both camera types. However, due to the differences in design, some accessories may be specifically tailored for one type of camera. It’s essential to consider the availability and compatibility of accessories that enhance your photographic experience.

Section 7: Video Capabilities:
The distinction between DSLR and Mirrorless cameras isn’t limited to still photography; it extends into the realm of video as well. DSLRs, once primarily designed for photography, have adapted to include video recording capabilities. However, due to their mechanical nature, DSLRs can be limited in terms of continuous autofocus during video capture, often resulting in manual focus adjustments for smooth shots.

Mirrorless cameras, on the other hand, offer a more seamless transition between photography and videography. Their live view shooting mode, facilitated by electronic viewfinders or LCD screens, provides continuous autofocus during video recording. Many Mirrorless models also offer features like touch-to-focus, subject tracking, and even eye-tracking autofocus, which can be invaluable for video content creators.

Additionally, Mirrorless cameras often provide advanced video features such as higher frame rates, 4K or even 8K video recording, and improved video stabilization. This has made them a popular choice among videographers who prioritize flexibility, quality, and convenience in filmmaking. The videography favorite, Sony’s A6600 is a great product choice in this conversation for this.

Section 8: Future Trends:
As technology continues to advance, both DSLR and Mirrorless camera systems are poised to evolve further. While DSLRs have a solid foundation and a dedicated user base, the trend has shifted significantly towards Mirrorless systems. The advantages of smaller size, versatility, and innovations like improved battery life and advanced autofocus drive this shift.

Mirrorless cameras are likely to continue dominating the market, with manufacturers investing in research and development to refine their offerings. This includes addressing any remaining limitations, such as battery life, and potentially introducing revolutionary new features.

That said, DSLRs won’t disappear overnight. They remain relevant for photographers who prioritize optical viewfinders, mechanical precision, and the familiarity of a mature technology. DSLRs find their niche in specialized applications or for photographers who value specific attributes that are intrinsic to their design. The Canon Rebel line has been a DSLR dominator for quite some time, find the Canon EOS Rebel T7 DSLR and Canon EOS Rebel T8i DSLR Camera as popular owns by many photographers.

Conclusion:
In the ongoing saga of DSLR vs. Mirrorless, there is no definitive winner – only a choice that aligns with your style, preferences, and creative aspirations. Both camera types offer distinct advantages, whether it’s the classic charm of a DSLR or the cutting-edge capabilities of a Mirrorless camera. Ultimately, the perfect choice depends on how you envision capturing the world around you.

Remember that it’s not about the gear alone, but how you wield it to tell your visual stories. So, embrace the journey, experiment, and capture the moments that matter most to you – whether through the lens of a DSLR or a Mirrorless camera.

A Day with the A7 III in 2023

The A7 III in 2023, Join us in the city
Join us for a day in Union Square and Bedstuy, Brooklyn as we spend time with the A7 III, it’s sLog, 4k, ISO range capabilities, and more.

As a photographer whose journey began with a camera from 2006, the Canon Rebel XTi, it’s been imperative that I get the opportunity to step into the present day and experience the cutting-edge capabilities of something from this decade. So, I spent a day with Sony A 7 iii

It’s safe to say the Rebel XTi is a bit of an elder when it comes to the current climate of photography, but it’s served me well. Formerly owning a DSLR, I definitely wanted to experience firsthand some of the natural differences present in the overall makeup of the two. But, stay tuned at a later date, for a more in-depth follow-up in general comparison of DSLR vs. mirrorless camera, and join me as I recount my day spent with this more modern marvel.

Initial impressions:

To start, my day with the Sony A7 iii was remarkable! If you’re wondering if the camera is still at all a useful choice in 2023- the answer flat out is yes. And I’ll tell you why! With a camera bag full of potential, I was ready to take on the weekend.   

In my camera bag:  

Experiencing this camera as a bit of a beginner, there were some things that stood out immediately: the menu system, the sound of the shutter, the high ISO range capability, and the AutoFocus. All of which, I really enjoyed though it may have taken some getting used to.

Shutter Sound and Build: The initial shutter click of the Sony A7 III was a delight to my ears. It offered a refined, muted sound that contrasted with the mechanical click of my older DSLR. Appreciating this feature was a great expression of the small excitements photographers get to experience.
High ISO Performance: Testing the camera’s capabilities in low-light conditions was a pleasant surprise. The ISO range of the Sony A7 III maintained crisp quality in photo and video, even in challenging lighting situations. It was genuinely surprising to get such crisp photos beyond a certain range. 
AF system: Getting a hang of the AF system did take a few tries, but toggling the shutter made it a lot easier to find relief. (… Psst, just don’t try solely relying on the touch screen … As I mentioned, I am a slight beginner.) 
Menu: Comfortability with the old Canon menu system did provide a natural understanding when it came to the menu on the A7iii. The camera body of the mark 3 has minimal buttons but, that doesn’t necessarily equate to navigation difficulty, as my recommendation would be to spend more time getting to know the Sony system. 

My Day:

I started my visit at Union Square’s Greenmarket, a farmer’s market that takes place every Saturday from 8 am-6 pm. While there, I was able to take photos of the lush produce and also friends and workers I met while shopping.

From portrait to product, I found that colors were vibrant and clear and I was able to catch quick movement thanks to it’s speed and performance.

I used the Zeiss FE 55mm F1.8 ZA in collaboration with the A7 iii for the day, and it was a great combination providing smooth Bokeh and crisp quality in my photos for the weekend.

My next stops were Bedstuy, Brooklyn’s very own Three Maples Restaurant and Bar, a fan favorite of my friends and I. Debuting just this year, Three Maples has quickly become close to our hearts. Between cocktails, dishes, and service, we are always astounded on how much of a great time we have here. Owners, Michael, Maria, and Matthew are always a pleasure and we make sure to visit whenever we can. I got to shoot some of my favorite items on the menu the Beer Battered Fish and Chips along with the Smoke Jackfruit Tostada, and yummmm. Although I got some beautiful shots with the A7 III and 55mm, I would say the photos don’t give proper justice to the way those three [chefs] brilliantly plate food.

We also took the liberty of stopping a the artful and stylistic studio called SAVANT STUDIOS. A true enchantment to the energy of Fulton Street.

These stops made for magical energy and were a true testament to what this camera could do. Carrying this camera through the neighborhood called for very easy and lightweight transport. The quality of its 4k Full-frame photo and video performed well not to transport my subjects to another time period. Instead, it emphasized the fun feel of what it was like to spend a day in Brooklyn. Vibrant, colorful, awake, and thoughtful.

These same words are ones I would use to encapsulate my time at Savant Studios as well. The work on the walls, on every shelf, told stories of intentionality and curation. It was easy for those things to be translated when the muse is that of unique and intricate pieces of work. The A 7 iii felt very capable of shooting fashion photography as much as it is delivered in portraiture. In natural light, it shot beautifully. I imagine a photographer more advanced than I, could do a lot more with a camera like this one.

Pictured SAVANT STUDIOS (left), Cucumber Margarita (middle), SAVANT STUDIOS (right)

Things i didn’t get to explore just yet:

Overall Impression:

The mark iii is a very useful camera in 2023!

When it comes to the relevancy of today’s different types of photography, the A7iii is a versatile camera that is fitting for almost any setting especially with it’s lightweight camera body.

Not only that, but the Mark III feels very beginner-friendly and a great introduction not only to Sony but professional gear as well. The minimal buttons on the camera body actually feel like more a help than a hindrance, in comparison to a gadget like that of the Sony A1 having almost triple the knobs and buttons.

It’s important to spend time with this camera body and do in-depth research into the different functions that make the gem that it is, cause SHE has range! Those photographers and videographers that focus on shooting in quality really get dynamic capability for a great price. This 24.2MP full-frame image sensor camera packs a powerful punch, and its 4k quality imaging shoots in beautiful quality everytime. And, that capability does not fold with ISO range peaking up to 51200. With the ability to exceed in low-light settings, feel free to take this camera to nightlife, to sunsets at the beach, the aquarium, the stars, and much more. No matter the feat, it’s safe to say the A7 iii will perform.

Mastering the Perfect Headshot: A Comprehensive Guide

how to prep for a headshot
How to prepare for a headshot

Whether you’re taking your first or your fifth headshot, you surely want a photo that is worth the hassle and that somehow embodies the beauty of what it is to be you. In this comprehensive guide, we sat down with our resident photographer, Jonathan Carrillo, to unravel the secrets behind creating the perfect headshot through headshot photography. Whether you’re a photographer, model, or muse, let this guide be your companion for your next headshot session, for tips on how to get good headshots and setting up for them. And find even more gems after this article, here.

  1. Studio Preparation for the Perfect Headshot: Jonathan Carrillo shares his expert insights on preparing the studio for headshot sessions. Setting up for success is crucial, and a three-light setup is the backbone of capturing that perfect headshot. It includes one light for the background, another for the main light, and a kicker light for added depth. Stabilizing the camera on a tripod ensures sharp images, while ensuring the battery is full and using an empty memory card guarantees uninterrupted shooting. Additionally, don’t overlook the importance of a mirror during headshot photography. It brings ease to both the subject and the photographer, boosting confidence and reducing editing time for stubborn flyaways.
Shop Tripods for headshots and phototshoots
Shop tripods for your next photoshoot.

2. Capturing the Essence of the Perfect Headshot: Every headshot portrays a unique look, mood, and feel, which makes it essential to get good headshots. Jonathan advises tailoring the shot to exquisitely execute the desired look/mood/feel through the use of lighting techniques, expression, and precise camera-subject positioning. Whether aiming for drama, control, and power or a warm, inviting smile with a high-key lighting style, being thoughtful about the look you want will guide you in composing your overall direction. As a personal tip, remember that it’s okay to have fun during the headshot session, as it can add a natural touch to the captured essence.

3. Expert Tips for the Perfect Headshot: If you’re taking a headshot for the first time or looking to improve your headshot game, Jonny offers valuable tips for achieving that perfect shot. Going into the photoshoot with a positive attitude and being patient are vital. It’s normal to feel a bit awkward during positioning, but trusting your photographer and being confident in their direction will lead to excellent results. Embrace the headshot experience, be open-minded, and trust the guidance of your photographer to create authentic and captivating headshots. Check out these expert tips on headshot preparation:

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4. Must-Haves for Headshot Day: On the day of the headshot session, it’s essential to be well-prepared. Bring two must-haves with you: a comb or brush to keep your appearance polished, and most importantly, a genuine smile. The comb ensures your hair is picture-perfect, while a smile radiates confidence and warmth, adding that special touch to the perfect headshot.

5. Selecting the Right Lens for Headshots: Choosing the right lens is crucial for getting good headshots, and it depends on the location of your session. For studio shots, a 50mm or 85mm lens is a safe bet, ideal for capturing sharp and flattering headshots. On the other hand, when shooting on location with scenic backgrounds like the New York City skyline, consider using a lens with a longer focal length. This choice will make good use of compression, ensuring stunning headshots that stand out.

Conclusion: With the guidance and insights of Jonathan Carrillo, this comprehensive guide empowers photographers, models, and muses to master the art of the perfect headshot. Follow these tips on how to get good headshots and setting up for headshots to capture the essence of who you truly are through headshot photography. Share your thoughts and experiences, and let us know if you have additional tips to offer. Happy shooting, and may your headshots exquisitely reflect your individuality and beauty!

Find backdrops attached below and get creative with your next shoot.

Knox Gear Offers 50% off in AudioLovers Sale 

SALE for Audiophiles

Surely you’ve heard the announcement! If you’re a Focus local which you absolutely should be, you know this audiophile exclusive sale offered by Knox Gear is a must shop for every creative field. Knox is offering a whopping 50% discount site-wide on accessories, equipment, home systems, and more. Expanding from microphones to speaker cases, this sale provides range and quality and it’s going until we are sold out! 

Yes, speaker cases are cool and handy, especially when protecting you from wear and tear, but the unique and hidden gem of this sale a bit deeper below the surface. Knox provides niche products that allow for production to be streamlined, easy, and also affordable.  

Included in this sale, we find products like the Knox Gear Clip-On Lavalier Microphone (also called a lapel mic). Lapel Mics are pretty useful and popular in the age of social influencers, but other creators can find them helpful in spaces of TV production, streaming, interviewing, and so much more. Lapel mics are versatile, clean, and almost unnoticeable while providing close sound pickup when rolling and recording. The Knox Gear Lapel Mic comes with great compatibility and an omnidirectional condenser. Usually, when it comes to buying a microphone, it is typical to wonder what kind of mic to get, but when it comes to Knox Gear for the price and deliverability, there is no better option on the market. It comes in at $5.99 after the in-house discount.  

Knox Gear Clip-On Lavalier Microphone 

Other Knox Gear favorites included in this sale will amplify the music in life and at home. We’re talking speakers, headphones, and stands alike!

With versatile styles and sleek finishes, high-performance speakers look and feel better at 50% off. Products like the Knox Gear 6.5′ Linear Array Speaker System with Column Bluetooth Speaker & Subwoofer are elevating this special to a must-shop event. In this sale, Knox features 3 speakers at highly capable technologies enabling wireless Bluetooth for easy Wi-Fi streaming.

Discover an irresistible offer that combines style, performance, and savings – with high-performance speakers at an unbeatable 50% off! Prepare to elevate your audio experience with the perfect blend of versatility and sleek finishes.

Picture yourself surrounded by the crisp, immersive sound of the Knox Gear Speakers. This exceptional product is taking our special sale to a whole new level, making it an event you simply can’t miss!

With not one, not two, but three exceptional speakers on offer, we’re giving you access to highly capable technologies that enable seamless wireless Bluetooth connectivity for effortless Wi-Fi streaming.

Transform any space into an auditory haven, as these high-performance speakers deliver the ultimate audio fidelity, bringing your favorite music, movies, and games to life like never before. From captivating highs to heart-pounding lows, experience the full spectrum of sound with pristine clarity and depth.

Our speakers aren’t just about superior performance; they’re designed to make a statement in your living space too. With sleek finishes and versatile styles, they seamlessly blend in with any decor, adding a touch of elegance to your surroundings.

But don’t wait too long – this unbeatable offer won’t last forever! Elevate your audio game and shop now to take advantage of this limited-time opportunity. Enhance your listening pleasure, redefine your entertainment setup, and indulge in an auditory journey like no other.

Experience the power of top-tier audio without breaking the bank – seize the moment and secure your favorite speakers today!

Hurry, while stocks last!

Whether desk, shelf, or floor, create the perfect setup for sound with Knox. Shop headphones, speakers, microphone arms, stands and more.

Sony’s newest release: The A6700, FE 70-200mm F4, and the ECM- M1

Newest Release from Sony - ILCE-6700 - APS-C Interchangeable Lens Camera
Sony's just announced new products, here's the the latest update!

The Sony rumor pages guessed it!

So Sony has announced some new releases and the hype surrounding these new products are astounding. Let’s dive into why!

In yesterday’s announcement, Sony introduced us to 3 new products being the Sony Alpha 6700 – APS-C Interchangeable Hybrid Camera, the Sony FE 70-200mm F4 Macro G OSS II Full-Frame Compact Telephoto Zoom Lens, and the ECM-M1 Digital Shotgun Microphone.

Sony Alpha 6700 – APS-C Interchangeable Hybrid Camera.

For Starters, The Sony Alpha 6700 is the newest addition to the APS-C camera line and has been highly anticipated due to it’s predecessor, the A 6600, being released back in 2019. The A6700 will be looked to at to be the videography staple as the A6600 is.

As a hybrid camera, its specs closely align with that of the Sony’s FX30, a cinema focused compact camera that competes in range with full frame cinematic giants like the Sony FX6 Cinema Line Full-Frame Camera Body.

The 6700 comes equipped with functions like:

  • 26.0MP1 APS-C format Exmor R back-illuminated CMOS sensor
  • BIONZ XR™ processing power for exceptional image quality
  • Shoot more than 1000 JPEG images at 11 fps
  • 4K/60p 6K oversampled 4:2:2 10-bit recording with Long GOP or All Intra formats
  • High frame rate 4K/120p (100p) recording
  • Faster, more precise AF with 759 phase-detection AF points
  • Tiltable large 3.0-type 1.03 million-dot (approx.) touch-panel LCD monitor with a 3:2 aspect ratio 
  • Fast Wi-Fi for PC tethering
  • Durable hardware for tough working environments
  • Creators’ Cloud platform

Compared to the 6600, we noticeably see updates in build and design, and an electric screen that extends out to the side rather than upward.

With a super quick AI- powered subject detection and AF update, this new camera is equipped to track and detect through color, distance, and pattern. Sony’s latest AF has been perfected on objects, humans, animals, and more.

FE 70-200mm F4 Macro G OSS II Full-Frame Compact Telephoto Zoom Lens.

The next item in Sony’s new release is the FE 70-200mm F4 Macro G OSS II Full-Frame Compact Telephoto Zoom Lens.

We can see this lens as an updated and more compact version of the previous 70-200mm Telephoto lens that was released nearly nine years ago.

Updates in this lens include an external zoom, a lighter build and smaller length, and of course, it’s macro capabilities. With visible change in definition and sharpness and a rounded bokeh, this is a great update to Telephoto lens collection:

Some product highlights include:

  • Focal Length: 70-200mm telephoto/macro zoom
  • Aperture Range: f/4 to f/22
  • E-Mount Lens
  • APS-C Format
  • Internal (floating) Focusing
  • 2 Aspherical Lens Elements
  • 3 ED (Extra-Low Dispersion) Glass Elements
  • 1 Super ED (Extra-Low Dispersion) Glass Elements
  • LensConstruction 13 Groups and 19 Elements
  • XD Linear Motor
  • Seven-Blade Circular Diaphragm
  • 72mm Filter Diameter
  • Spectacular G Lens rendering and corner-to-corner resolution
  • Eye-opening close-up performance with half macro (0.5x) at all focal lengths
  • Front fluorine coating repels fingerprints, dust, water, and oil
  • Dust and moisture-resistant design for reliability in challenging conditions

ECM-M1 Digital Shotgun Microphone

Lastly, for the latest of the new releases, Sony illuminates their line of on-camera shotgun mic

With the ECM-M1 Digital Shotgun Microphone. With 8 focused pickup modes, users have the flexibility to direct where they pickup sound.

This function is best described in this video below, and my is it cool! Watch the breakdown here:

YouTube player
Sony ECM-M1 – Sony’s Most Advanced On-Camera Mic – ZY Cheng

Never before have gotten to witness a mic so advanced! This mic feels like a step in the right direction for leveling up the way we shoot and record.

It’s easy to understand why these products are so highly anticipated. Through updates and a bit of innovation, we can appreciate the release and announcement of these products all in one. With the range of this macro-intentioned telephoto lens, a new addition to the APS-C line, and a multi-directional one-of-a-kind mic we find in this line a little something for all types of creators.

We can understand the rant and raves. We get it. We’re just hoping to get our hands on one of each soon.

Here’s all the need to know details for Manhattanhenge

What is Manhattanhenge
What is Manhattanhenge?

Manhattanhenge, a captivating spectacle that occurs in the heart of New York City, is a natural phenomenon that attracts locals and tourists alike. Twice a year, the setting sun aligns perfectly with Manhattan’s street grid, creating a breathtaking display of light and architecture. Taking place this year on Wednesday, July 12, 2023 at 8:20 p.m., we are giving you the Need-To-Know for this very occasion.

When is 
Manhattanhenge?

What is Manhattanhenge?

Manhattanhenge refers to the moments when the sun’s rays align with the east-west streets of Manhattan, casting a radiant glow between the towering buildings. This phenomenon occurs around May 28th and July 12th, and on these dates, the sun sets directly on the city’s grid, creating a mesmerizing effect that captivates onlookers.

Coined by astrophysicist Neil deGrasse Tyson, who drew a parallel to the famous Stonehenge monument in England. The event has a rich history, with Native American tribes observing similar alignments long before the city’s establishment. Today, Manhattanhenge has become a celebrated cultural event, drawing photographers, enthusiasts, and curious spectators from all walks of life.



Experience and Viewing Locations:

To witness the enchantment of Manhattanhenge, several key locations offer the best vantage points. Streets such as 14th, 34th, 42nd, and 57th are particularly recommended, as they provide unobstructed views between the buildings. It’s advisable to arrive early and find a spot facing west to fully immerse yourself in the grandeur of the event.



Capturing the Phenomenon:

Manhattanhenge presents a unique opportunity for photographers to capture stunning images. To make the most of this moment, consider using a wide-angle lens to encompass the cityscape, experiment with different exposure settings, and be prepared to adjust your composition as the sun moves.

Some useful staff-picked products for this event are listed below:

Weather and Viewing Conditions:
As with any outdoor event, weather conditions play a crucial role in the visibility of Manhattanhenge. Clear skies are ideal for a picturesque display, allowing the sun’s rays to cascade between the buildings. However, even a partially cloudy sky can add a dramatic touch to the scene, creating an ethereal atmosphere.

Manhattanhenge is a magical occurrence that showcases the harmonious blend of nature and urban architecture. It invites us to pause, marvel at the beauty of our surroundings, and appreciate the wonders that unfold in unexpected ways. Whether you’re a photographer, a local, or a visitor to the city, experiencing Manhattanhenge is an unforgettable moment that connects you to the heartbeat of New York City.

Remember to mark your calendars and immerse yourself in the splendor of Manhattanhenge during its next occurrence. Don’t miss the opportunity to witness this extraordinary phenomenon that brings together nature, culture, and the spirit of Manhattan

How Video Transformed the World- 2023 MoMA Exhibit

The Museum of Modern Art Review. Signals: How Video Transformed the World
New York City, USA - 2023

It’s interesting. Those moments when we get to stop and analyze the history of an integral part of life can be magical. Though fleeting, it is also grounding. Uniquely rooting us in just how quickly we’ve advanced. How steadily, and how distant yet connected we are to that time. Our connection to video feels just like that. This summer, I got to see ‘Signals: How Video Transformed the World,’ as a truly fascinating and immersive collection in the 2023 MoMA exhibits.

Conceptualizing a time when video didn’t exist is something remnant of a dream. Something more like fantasy. Getting to experience it for the first time again through pixels and black and white, and unheard stories had a unique way of inducing unknown joy and mystery.

From cultural revolution to the first video chat, curators identify hallmark pieces of media that transform the way ideas and stories were communicated. From the point of view and narration of artists, we are reinspired to keep sharing, to keep talking, and to continue creating, as the DP of our own lives.

With over 70 pieces, the MoMa exploration of video translates the unique power an artist has when they use video as their medium. At its welcome, the gallery begins,

“Video is everywhere—on our phones and screens, on our walls
and streets, defining spaces and experiences, spreading
memes, lies, fervor, and power. Shared, sent, and networked,
it shapes public opinion and creates new publics. In other
words, video has pervaded all aspects of life
.

Signals: How Video Transformed the World explores the ways
in which artists have both championed and questioned
video as an agent of social change, inventing tools, forms,
and ideas in the process.”

In this exhibit, visitors get to explore the understanding of true transformation and see the very realized differences in videos’ motivations for use.

Video History as curated by MoMa

As a Focus featured favorite, Kit Galloway and Sherrie Rabinowitz had one of our most loved timepieces. Hole in Space was a unique and life-sized interactive project where both LA and NY locals got to experience the very first of video conferencing. This three-day phenomenon brought together two very different communities with no introduction or motive other than their general excitement. EC cafe writes,

“If you have ever had the opportunity to see what the award winning video documentation captured then you would have laughed and cried at the amazing human drama and events that were played out over the evolution of the three evenings. Hole-In-Space suddenly severed the distance between both cities and created an outrageous pedestrian intersection. There was the evening of discovery, followed by the evening of intentional word-of-mouth rendezvous, followed by a mass migration of families and trans-continental loved ones, some of which had not seen each other for over twenty years.”

http://www.ecafe.com/getty/HIS/
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A Hole in Space LA-NY, 1980 — the mother of all video chats

Since 1967, Sony’s Portapak has enabled televised revolutions. And what a revolution it has been.

Think about it, how does video relate to your world today? And what do you use to capture your surrounding reality?

Check out more of the scoop here. Photo people, If you are looking for something to do this summer in NYC 2023, be sure to check out this bit of photo history at the Museum of Modern Art. The exhibit will be running until July 8th and for those of our global subscribers, check out the official gallery publishing at Amazon.

If you find yourself ready to take on the torch shop video at Focus Camera and stay tuned for our next post.

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Shop the latest in Video that moves us forward today.

Shop Video at FocusCamera.com

Panasonic VX1 4K Ultra HD 24x Leica Dicomar Lens 1/2.5-Inch BSI MOS Sensor Camcorder
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Shop the latest in Video that moves us forward today.

Shop Video at FocusCamera.com

Blackmagic Design Pocket 4K Cinema Camera
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Shop the latest in Video that moves us forward today.

Shop Video at FocusCamera.com

DJI Mini 3 Pro with DJI RC Remote
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Here’s what you should know about Prime Day 2023!

Buy with Prime. Prime Day 2023
Buy with Prime this Prime Day 2023, have you seen our mystery kits?

That’s right! Ultimate savings are on the way by way of Prime Day! As one of the most anticipated sale days on e-commerce calendars, Amazon’s Prime Day is a hallmark shopping summer event. 

With around 200 million members around the world, this sale frenzy is a global phenomenon that is unmatched by any marketplace. 

Here at Focus, we are so excited to participate in this year’s iconic lineup of Prime Day specials. We are thrilled to share four curated kits that have everything needed to create masterpieces. From the kitchen to the field, cave, and studio, Focus has put together condensed kits comprised of some of our best sellers to give you more bang for your buck.  

But, for now, it’s all a mystery. 

Check out our site for the reveal.  

What is Prime Day?  

Prime Day is an annual sales event exclusively for Amazon Prime members offering incredible discounts, deals, and limited-time offers across a wide range of products.   

Typically taking place in July, Prime Day spans a total of 48 hours. 2023’s Prime Day dates have been announced for July 11th and 12th, keep a close eye to catch these savings from Focus x Amazon. 

Not only will 4 kits be available but so will other top-selling items across our site.  

If you’re not a member, you can sign up for a free trial or subscribe to Prime to take advantage of these unique offers. 

Prime Day features thousands of deals across various categories, including electronics, home appliances, fashion, beauty, books, and more. These deals often offer significant discounts, making it an excellent time to snag items on your wish list or try out new products. 

Prime members benefit from Amazon’s fast and free shipping, ensuring that their Prime Day purchases arrive promptly. Take advantage of Prime’s benefits to receive your orders quickly and conveniently. 

To make the most of Prime Day, prepare in advance by creating a wish list, setting a budget, and researching the products you’re interested in. Watch for early deals and stay updated on the official Prime Day announcements. 

 Remember to regularly check with us here on Wavelength, social media, or the official Prime Day page on Amazon’s website for the latest information, deals, and updates.   

We’re excited to embark on an incredible shopping journey! 

Happy Prime Day Shopping! 

Focus-In | A Mind Map for Beginner Content Creators

How to be a content creator

Welcome to Wavelength

Welcome Beginner Content Creators! If you’re here, it’s only right for us to assume that you’ve finally started your journey in sharing your work- or, you are heavily considering… and if that is the case, this is your sign from the universe to do so. Here, we’ll address some common issues creators run into and some tips/ thoughts made just for you! Let’s Focus!

Facing the facts, photography is pushing every industry forward in this current technological age. Social media reigns supreme in the most visually forward generation yet, and to capture it, you’re gonna have to point and shoot.  Beginner Content Creators, whether you double as a tattoo artist, skater, musician, or baker, we all have a bit of photographer in us, and it is my goal to help you find the best tools to assist you in your journey.

As you continue your relationship with Wavelength, we’ll discuss trends that emphasize technique, and of course, the tech agents and gear that will optimally show you how you can achieve your ideas. This post is for baby content creators in search of some motivation and direction, designed to start content creating for youtube, tiktok, or your jobs.

Just start

The most important factor is to just start and though, it is a lot easier said than done- but, it literally is just that simple. I’ve created this map to help you idealize your goal, be as detailed or vague as you like, and plan your first day to create content. Let’s get a mind map together on how you want your presence to show up on your platform. 

The good thing is, participating in current trends allows us to move business forward in ways that are unique and fun; it allows us to share our art and capture special moments that we get to experience together on a global scale- and that, is massive. Thanks to Tiktok, Twitter, and the giant that is Meta, photo and video stories are being consumed even more deeply (and quickly- I might mention) than we ever imagined. While gathering your map, look for examples of ways to bring these stories to life through different mediums, and note that, no example is too great. A great way to do this is to repurpose your content on different platforms and even regurgitate it, you don’t have to start with tons of content, just find ways to uniquely keep sharing the same story. So, what’s yours?

Repurpose your content

Personally, my interests are determined to find out how specific we can get in tailoring our photography tools when it comes to our personal crafts. I want to explore the ways we have used photography to create content, digital marketing, movies, and streams to find ways to highlight the unique pieces of media that ultimately inspire us to do what we do. Finding ways to replicate and transform a technique tell the story of how we are connected to the world around us in both the past and present. By doing so, we get to leave a lasting footprint that extends beyond the world we know and play a large role in gradually moving the world forward.

As we create, I am looking for ways for this to become a useful space for artists to thrive and learn and interact. This blog is a great example of one medium. But, as we continue to explore, let’s find ways to express these ideas, thoughts, and deals whether via TikTok, Instagram, and Twitter to repurpose to different audiences.
Capturing your work

When figuring out how to capture your process, think digitally/visually/vocally or maybe even in a new way that hasn’t yet been imagined or defined just yet. With every unique niche, there are different ways we can elevate and emphasize our art. You’re a content creator, the sky is the limit!

Start with the Basics: For our friends looking for a starter vlog kit, start with variations of a camera, mic, and tripod! Vocally, bring a synthesizer and mic into the mix! And for any digital works, look for tablets, phones, or drawing pads, that help you share your work. Podcasters and musicians, as a Focusrite user for about 4 years, I can attest it’s the people’s choice and has made life a lot simpler as someone who loves to create music in my downtime. (Exclusive: Catch 50% off Ableton Live Studio when you purchase your next Focusrite or Novation Product here.)

When it boils down to your tool breakdown, start with what you have, find out what tools you need to research, (It’s okay to ask us here!) and filter in FOCUS into your network of resources! We’re here, we create as well, and we have some useful insight. As you get started here are my “beginnerest-” of Beginner Content Creator tips across the board!

Tips:

1. Work with a clean lens. You’re probably working with your camera in some form, and if it is your phone, I understand. I am always grateful for those moments when we can take time to put our phones away but, pocket lint ruining an otherwise beautiful composition helps no one. Have a lens cloth in your kit, no matter how small or tall, it always comes in handy. 

2. Take your time in editing.  As a truly transferable skill, almost every art form deserves this. I am learning as a lesson of life, ultimately, that the editing process is pretty parallel to any other form of reflection.   We should always be applying some notes and going back to the drawing board til we bring our overall vision to life. The vision is the point!  

3. Youtube is a University- Use It! Find people in your field (& other artists) and invest in the story and journey. Youtube provides us with a unique tool and means of education that allows us to share knowledge about anything. The information is out there and if it isn’t; create it, you content creator, you! 

Using FOCUS as a resource, means connecting with us on Instagram, Wavelength blog, Educational Classes and even in-store with our experts.

I encourage you to think about the ways photography moves you and your industries forward. Moreover, what innovations can you implement to really push the envelope. As a un-shameless plug, I’m almost certain we have that perfect something in our catalog here at Focus to assist you along the way. 

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Awesome!

Whether graphically, digitally, and visually, let us help you find ways to share your art across dimensions, at any stage in your journey. Through Focus, FocusPro Audio, and Lifestyle we will be curating some unique posts intended to be helpful you navigate.

Engage with Us!

As we uncover more and focus on bigger tech, we usher in room to explore innovative accessories and solutions graduating our tools to elevate our visions. In the meantime, here are some of my favorite small tips & hacks implemented that push my projects-that- much forward each time.  

Here are some of my favorites this week: 

FOCUS FEATURED: NIKKOR Z DX- 12-28mm f3.5/5.6 (a dream lens for a content creator)

FOCUS FEATURED: Pivo Pod Active Auto Motion Sensor Tracking Smartphone Pod TRIPOD (how cool is this?!)

a cool video editing reference: pro v beginner examples 

Beginner with $100,000 FILM Gear vs PRO with $1000 Camera 

YouTube player

Gift Guide : Presents for Dad and your Favorite Graduates

Six gifts to get Dad and Grads this June 2023
Shop for Dad and your recent Grads with this gift and more featured items.

With Father’s Day fast approaching and our students graduating with BIG accomplishments, we’re here to help you grab some thoughtful gifts for a monumental time in their big careers.

Although Father’s Day comes around yearly, this might be a great chance to get dad something material to go along with the annual lunch and libation. When it comes to Graduate gifts, setting them up with some tools to conquer their next adventure can propel them much more forward in their dreams. If they haven’t given you any hints already, never fear, we got you covered with some useful items for them both on our site and in this buyer’s guide.

 

FOR THE PHOTOGRAPHERS

In the Focus Camera fashion, let’s take a look at two Canon cameras that are great for our loved ones into photography, especially while on the go.

Canon EOS R10 Mirrorless Camera with 18-45mm

The first being the Canon EOS R10 Mirrorless Camera with 18-45mm Lens Content Creator Kit. Canon has packed this content creator kit with 10 tools to complement you in your journey. With a versatile lens at the forefront and a tripod grip in hand, Canon covers all the bases with this kit. This is a great way to support them in their creating journey, no matter what stage they’re in.

Canon Content Creator Starter Kit
Starting a career in content creation? Check out this kit to get ahead of the curve, jammed packed with essentials

Check out more kit content below and design below:

  • EOS R10 Body
  • Strap ER-EOSR10
  • Battery Charger LC-E17
  • Battery Pack LP-E17
  • Battery Pack Cover
  • RF-S18-45mm F4.5-6.3 IS STM
  • Lens Cap E-49
  • Lens Dust Cap RF
  • Shoe Cover
  • Stereo Microphone DM-E100
  • Wind Screen
  • Tripod Grip HG-100TBR
  • Printed Matter Unit (US)
Canon rebel T7 specs and build
Lightweight and Detailed, a must have in your travel bag.
Canon Rebel t7

The Affordable Canon Rebel t7 is a camera that is streamlined for studio shoots with a vintage feel and lightweight build. With a 24.1 Megapixel sensor and 14 bit RAW type, The Rebel t7 is capable of delivering at the rate of industry giants. It’s features of remote shooting, wifi, and nfc capabilities, make the T7 is a great camera to have in one’s lineup.

 

 

Emphasize THE NOSTALGIA

 

When it comes to those special moments, consider the Canon SELPHY Square QX10 or Sony Linkbuds. The days of hanging out with friends are best remembered alongside great music and silly photos. The two items do a great job of magically capturing each minute.

Canon SELPHY Square QX10

Canon’s SELPHY prints high-quality photos in the blink of an eye with the convenience of being a pocket-sized trinket. This modern gem can be paired with customizable sample sticker printer paper and fun templates accessible through its corresponding app. The SELPHY is equipped with a micro USB cord for charging and is equipped to connect wirelessly. It’s Peel and Stick paper makes this printer a great companion for decorative ideas, for scrapbooking, and mood boards for our loved ones that are creative. Let them take their memories with them anywhere reintroduces the vintage feel of a polaroid and reminds you of those nostalgic moments wherever you go.

 

 

Sony Linkbuds

Adding Link buds in the mix and filling their world with music tends to do a bit of the same, but Linkbuds has worked to develop features taking our internal musicals a step further by giving its users the access to connect back to reality in real time. With noise canceling capabilities, an ambient sound function, and speak-to-chat technology, Linkbuds will naturally stop playing music when it detects the user speaking, impeccably syncing all their worlds in one.

Help them link their online world and present world and change the way the interact with the world.

 

 

FOR THEIR LUXURY
Sony HT-G700 Soundbar

The Sony HT-G700 3.1-Channel Dolby Atmos and DTS:X Soundbar is a present to really elevate the space of our Dads and grads in this season. This soundbar is a powerful and perfect gift to elevate their space with immersive sound and sleek design.

Different sound modes optimize the experience of a full theater. 4K HDR 18 Gbps pass through and HDCP2.2/HDCP2.3, the Sony HT-G700 Soundbar and optimize the latest home theater formats including Dolby Vision, HDR10 and Hybrid Log Gamma.

Popular and powerful Soundbar
Popular and powerful Sony Soundbar, Elevate your space.

 

Casio G-SHOCK MOVE 5600 Series Men’s Watch

Casio G-SHOCK MOVE 5600 Series Men’s Watch with Bio-Based Resin Bezel and Band (Blue Gray) is a smart watch that is beautifully engineered as a durable health and wellness watch. Promote ease with the convenience of monitoring their heart rate and steps, with the added capability to analyze their workouts and sleep patterns. This super fashionable wristwatch makes Hanging or working out easier to track.

Grab this essential item for your Dad or Grad and give them the look and feel of classic.

Men's Casio G-Shock Watch MOVE 5600
Multifaceted, Smart watch. Help your loved ones take the lead in their lives with this Health and Wellness icon.

If you’re not yet sold, check out these other items that catch our eye in this season, and more deals and top picks for Father’s Day 2023 that we know Dad would love. Appreciation and celebration are well deserved for these great humans that move to push our life forward. Whatever your final choice exalts them with love, light, and gratitude despite.

Enjoy More Featured items Below: