Focus is excited to announce Film Week 2021 – a week-long celebration of film photography. Over the next four days we are running multiple events and promotions related to your favorite film photography gear and brands, including Ilford, Fujifilm, Polaroid, Lomography and more. Check out a breakdown of the events below.
The Lineup

You can read more about each scheduled event and giveaway below.
Aug 23, 2021 – Instax in the Wild Treasure Hunt

In collaboration with Fujifilm, we’re giving away twenty Instax instant cameras over the next four days (August 23-26, 2021).
Each day this week, we’re hiding five photo prints across Brooklyn. Anyone who finds one of the hidden prints (and follows the rules below) will receive a free Instax Mini 40 camera + Instax Mini Contact Sheet film pack.
To claim a prize, entrants must:
- Find a hidden Instax in the Wild print. Hint: they are hidden in iconic Brooklyn locations.
- Share a photo of the print on Instagram in a post or story and tag @focuscamera
Terms & Conditions
No purchase necessary, some restrictions apply. Entrants may claim one print each, and each print is valid for one prize pack only. Five prints will be available to claim per day from Monday August 23rd through Thursday August 26th, 2021. Limited to New York City residents only. This giveaway is not endorsed by or associated with Facebook or Instagram. Focus Camera reserves the right to terminate this promotion at any time.
Aug 24, 2021 – Retrospekt Giveaway

In partnership with our friends at Retrospekt, whose mission is to revive retro technology for a new generation, we’re giving away a refurbished Polaroid 600 Instant Film Camera + a pack of film.
To enter the giveaway, simply follow @focuscamera and @retrospekt_ on Instagram, and look out for our post on Tuesday August 24, 2021. Post a comment on the post and tag one of your friends to enter. Tag one friend per comment, and comment as many times as you like; the more friends you tag, the more entries you receive.
Terms & Conditions
No purchase necessary, some restrictions apply. Limited to US residents only. This giveaway is not endorsed by or associated with Facebook or Instagram. The entry period runs from August 24, 2021 until 11:59PM on August 27, 2021. The winner will be notified on August 30, 2021. Focus Camera reserves the right to terminate this promotion at any time.
Aug 25, 2021 – Lomography Film Photography Photowalk

The art, the people, and the unique and unusual happenings that define New York’s streets make it the perfect place to shoot street film photography. After all, quite like the city itself, film photography is spontaneous, surprising, a little risky, and lots of fun.
Please join Focus Camera and Lomography on the evening of Wednesday, August 25th, for a film photography photowalk through Bushwick, one of the city’s most colorful and lively neighborhoods.
Attendees will be provided with a roll of 35mm color film to use for the event. At the end of the photowalk, the film be will be collected and developed. Scans will be sent to each attendee via email the following week.
Attendees are encouraged to bring their own cameras, though Lomography will also be providing some cameras for use during the photowalk, including a mix of Sprocket Rocket, Fisheye, LaSardina, and Actionsampler cameras. Please arrive early, and bring your credit card and photo ID, if you are interested in loaning a camera for the event.
There are limited spots available for this event, so grab your ticket now via Eventbrite to reserve your place.