Doing portrait photoshoots as a new photographer is tough. You have to work one-on-one with subjects to capture their persona, manage your equipment, and appear confident and in charge (even if you don’t feel that way). So, to ease...
The best modern lenses are sharp, fast, and light. Toss in cutting-edge auto-focus and electronic image stabilization, and it’s easy to see why they so often outshine their classic counterparts. Nowhere is this clearer than in the case of...
With nearly 7.6 million streamers on Twitch alone, gaming has evolved from what was once an intimate living room session to a massive shared spectacle with global couch surfers. Records are countlessly being broken as we speak, like that...
To be available for preorder beginning August 30th. Sony Imaging Solutions is proud to introduce two groundbreaking additions to the A7c series, ushering in a new era of possibilities for creators. The Alpha 7C II (ILCE-7CM2) and Alpha 7C...
In the realm of modern photography, the choice of camera is pivotal. With the digital revolution in came a surge of options, but among them, two giants stand tall: Digital Single-Lens Reflex (DSLR) cameras and Mirrorless cameras. The decision...
Join us for a day in Union Square and Bedstuy, Brooklyn as we spend time with the A7 III, it's sLog, 4k, ISO range capabilities, and more. As a photographer whose journey began with a camera from 2006, the...
Surely you’ve heard the announcement! If you’re a Focus local which you absolutely should be, you know this audiophile exclusive sale offered by Knox Gear is a must shop for every creative field. Knox is offering a whopping 50%...
The Sony rumor pages guessed it! So Sony has announced some new releases and the hype surrounding these new products are astounding. Let's dive into why! In yesterday's announcement, Sony introduced us to 3 new products being the Sony Alpha 6700...
That’s right! Ultimate savings are on the way by way of Prime Day! As one of the most anticipated sale days on e-commerce calendars, Amazon’s Prime Day is a hallmark shopping summer event.  With around 200 million members around the world,...
Sony has released new lenses with advanced firmware updates and with their current line up they are definitely leading the competition in overall makeup. With features like advanced autofocus to coining the world's smallest ultra-wide f4 lens, Sony is revolutionizing...