Frames of Europe: A Sony and Focus Camera Rooftop Event

 

The 8th Annual Rooftop Mixer in Partnership with Sony Alpha

🗓️ Thursday, September 18th, 2025

📍 The W Loft – 240 Kent Ave, Brooklyn, NY 11211

⏰ Check-In: 5:30 PM | Event: 6:00–10:00 PM

 

🌍 Experience Europe Through Your Lens

Join Focus Camera and Sony for Frames of Europe, a rooftop mixer celebrating the art, architecture, and iconic scenery of Europe — without leaving NYC.

This immersive evening welcomes together photographers, filmmakers, and content creators for hands-on shooting, inspiration, and networking — all set against the breathtaking NYC skyline where all visionaries are welcome.

✨ What to Expect

We’re transforming a Brooklyn rooftop into six European-inspired photo sets, featuring:

• 🎧 Keynote Speakers & Creator Tips
• 📷 Fully Styled Photo Stations with Models
• 📸 Hands-On Sony Gear Rentals
• 🏆 Live Photo Contest with Major Prizes

Whether you’re a seasoned pro or emerging creator, Frames of Europe promises an unforgettable night of creativity, community, and rooftop vibes.

 

🎉 Presented In Partnership With:

Sony | Focus Camera

Aputure | Deity | Amaran

Profoto| Nanuk | Nisi | Lexar 

Glyph | Samson | Legion Paper

 

🎤 Keynote Panel: Real Talk from Top Creators

Join industry pros for real conversations about creativity, gear, and standing out in a fast-paced content scene.

Panelist Include:

🎙 Shane Creative

🎙 Andrew Jones

🎙 Alberto Medal

🎙Will Focus

⚙️ Gear Stations & Tech Support

Test Sony’s latest full-frame mirrorless cameras, lenses, and accessories.

• 📸 Hands-On Sony Gear Rentals
• 💳 Rentals are FREE with valid ID and credit card
• 🔧 On-site tech support provided by Focus, Sony, and brand partners

🎨 Styled Photo Stations

Each set will be illuminated with cinematic lighting by Aputure and Profoto, creating portfolio-worthy environments for creative exploration.

Capture stunning content at six immersive, European-inspired sets, designed to showcase the continent’s rich art, architecture, and atmosphere.

🧠 Learn & Connect

• 🤝 Connect with Focus Camera, Sony, and brand experts for demos and gear support
• 🎓 Learn from professionals about creative workflows, branding, and visual storytelling
• 🛍️ Enjoy exclusive event-only discounts on gear
• 🎯 Complimentary Memory Cards @lexarmemory while supplies last

 

🏆 Contests & Prizes

• 📍 In-Person Photo Contest

Print your best shot from the evening on-site by 9:45 PM.🕙 Judging begins at 10:00 PM — winners announced live!

🎁 Prizes include a Sony Alpha 7 IV Bundle and exclusive gear from our partners.

📄 JPG format only | Printers provided | Must be present to win

• 📲 Post-Event Instagram Contest

Tag @focuscamera + @focuslakewood and use #FramesOfEurope after the event.

🏆 Contest opens at 10:00 PM — winners announced on Instagram in the following weeks.

🎁 Exclusive gear prizes from our brand sponsors.

 

🎬 Creative Direction By:

Gianna Celiberti – @GiannaOnTheScene @YoItsGiannaa

Monique Cendrecourt – @ValidProductionStudios @OhhSoValid @IAmValidShots

Rachelli Silberstein – @EventsByRachelli

Toivy – @Centristic_NJ

1. Katlin Phillips – Instagram
2. Honey – Instagram
3. Yolanda – Instagram
4. Astarrian – Instagram
5. Chioma – Instagram
6. Iesha – Instagram
7. Dulce – Instagram
8. Kayla Newman – Instagram
9. Bethany – Instagram
10. Shakila – Instagram
11. Anthony – Instagram
12. Isabella – Instagram
13. Anthony Ferrara – Instagram
14. Issa – Instagram
15. Rodger Landry – Instagram
16. Valerie – Instagram
17. Essence Sommers – Instagram
18. Bee Swizz – Instagram
19. Katie Alden – Instagram
20. Iliase – Instagram
21. Jordan Evans – Instagram
22. Devin – Instagram
23. Ligardy – Instagram
24. Denir – Instagram
25. Jessica Segura – Instagram
26. LisaMarie – Instagram
27. Lori – Instagram
28. Alixea – Instagram
29. Emily – Instagram
30. Tia – Instagram
31. Darryn – Instagram
32. John Anthony – Instagram
33. Carmen – Instagram
34. Melissa – Instagram
35. Louise – Instagram
36. Jillian – Instagram
37. Gabriella – Instagram
38. Amanda – Instagram

1. Shoeboxshoetique – Instagram
2. Thick & Thin Swimwear – Instagram
3. Liagrady – Instagram
4. Tira Cooks – Instagram
5. Georgia Stitch – Instagram
6. Uniquely Styling – Instagram
7. Adorned In Taji Accessories – Instagram
8. Astarrian Luxury Collection – Instagram

1. Story Falu – Instagram
2. Lisa – Instagram
3. Astarrian – Instagram
4. Meg – Instagram

1. Syreeta – Instagram
2. Syreeta Chantel Beauty – Instagram

⚠️ Event Policy & Notice

Please note: Focus Camera is not responsible for personal items. Keep belongings secure.

By attending, you consent to being photographed and/or recorded for promotional use. If you do not wish to be recorded, please refrain from entering the event space.