Fujifilm has officially announced its latest camera: the new large format Fujifilm GFX 100. This is the follow-up camera to the GFX 50S released back in 2017.

Fujifilm continues to be on the cutting edge of the mirrorless revolution. The company has created some of the most technologically advanced cameras of the 21st century including the Fujifilm X-T3, X-T30 and—of course—the GFX 50S. Now, they’re onto bigger and better things: a digital mirrorless large format camera.

We were lucky enough to get a hands-on look at the new Fujifilm GFX 100. In the grand tradition of Fuji launches, we were invited to a secret shooting location, handed a breathtaking new camera, and told to have a ball. Keep scrolling for features, specs, and exclusive photos.

Why The Fujifilm GFX 100 Is Awesome


The Fujifilm GFX 100 is the first large format camera of its kind with an impressive 102 megapixel back-illuminated CMOS sensor. That massive sensor combined with an X-Processor 4 enhances image quality by bringing the exposure plane closer to the color filter array. In less nerdy terms, this update inherently reduces images’ noise levels and lowers the native ISO to 160.

Video-Friendly Large Format

This is undoubtedly an amazing camera for still images. However, with this model, Fujifilm also sets users up for an exceptional video recording experience with its image stabilization capabilities, video quality, and tracking.

fujifilm gfx 100

Image Stabilization

The GFX 100 has 5 stops of image stabilization and a dedicated dual processor that works with gyroscopic accelerometers to achieve sensor stability; this is true even if the camera is fitted with a non-optically stabilized FUJINON lens. As a result, it’s now significantly easier to capture precise, large-format content in low-light conditions or when shooting handheld.


The Fujifilm GFX 100’s sensor and processor combination supports 4K video recording at 30p/10bits. It provides a cinematic, large format look for creatives interested in better controlling depth of field and achieving a film-like tonality. For all the gearheads out there, it’s also worth noting that this camera can record in F-Log Rec 2020 and capture 10-bit, 4:2:2 uncompressed footage through the HDMI port.

fujifilm gfx 100


The number of autofocus phase detection pixels in the sensor has been increased to 2.16 million which cover the entire frame (approx. 100%)—this enables absurdly fast and accurate auto-focus. Similarly, the low-light threshold for phase detection autofocus was expanded from +0.5EV to -3.0EV.

Price & Pre-order Information

You can check out the full list of specs and pre-order it here for $9,999.95. This is (hilariously) a very reasonable price for a 100MP large format camera, especially one that shoots in 4K. For comparison, the Hasselblad H6D-400c 100MP 4K Medium Format DSLR goes for a whopping $48k.

That concludes our first look at the Fujifilm GFX 100. Is it worth the investment? Let us know in the comments!


Please enter your comment!
Please enter your name here