Sony has released new lenses with advanced firmware updates and with their current line up they are definitely leading the competition in overall makeup.
With features like advanced autofocus to coining the world's smallest ultra-wide f4 lens, Sony is revolutionizing...
Truthfully, the answer to "which binocular is best in 2023?" is subjective. So here's a continued segment to helping you find the perfect binoculars for you. This guide is for your practical application and practical questions, let us know...
The ultimate hub for musicians, audio producers, studio recorders, and more has finally arrived – presenting FocusProAudio (FPA). One of the most anticipated online music shops is making a giant splash in the music and audio community with a vast...
The ultimate guide to understanding viewing optics and which one's right for you.
If you're looking to trade in a camera or lens and save big on your next upgrade, right now is the best time. From March 3 - 31st, you'll have the opportunity to save up to $500 with Sony's...
The new Instax Mini 12 is putting Fujifilm's instant cameras back on the map with added features and returning favorites. Fujifilm users are excited to capture more great memories with the bubbly film camera that has a uniquely fun...
If you're looking for a superior long-range Vortex scope at a great price, this post is worth scoping out. You'll find optics that provide versatile magnification options, excellent durability, precision, and fast accuracy (featuring Diamondback, Crossfire, and Strike Eagle)....
The Sony a7R V was announced in December last year and is leading the charge as one of Sony's many great Alpha series cameras. It has a 61MP sensor, outstanding high-resolution, and is built with precision and power at...
The Sony a7 IV has been named the alpha dog (or rather, camera) when it comes to high-quality capturing capabilities and performance. The EISA & TIPA World Awards proudly acknowledge the Sony a7 IV’s impressive feats by naming it as the "best...
Valentine's Day is a special occasion to show your love and appreciation for that special someone in your life. If your significant other enjoys cooking, Lifestyle by Focus has great cookware and kitchen appliances for the perfect gift. Whether...
