It’s interesting. Those moments when we get to stop and analyze the history of an integral part of life can be magical. Though fleeting, it is also grounding. Uniquely rooting us in just how quickly we’ve advanced. How steadily, and how distant yet connected we are to that time. Our connection to video feels just like that. This summer, I got to see ‘Signals: How Video Transformed the World,’ as a truly fascinating and immersive collection in the 2023 MoMA exhibits.
Conceptualizing a time when video didn’t exist is something remnant of a dream. Something more like fantasy. Getting to experience it for the first time again through pixels and black and white, and unheard stories had a unique way of inducing unknown joy and mystery.
From cultural revolution to the first video chat, curators identify hallmark pieces of media that transform the way ideas and stories were communicated. From the point of view and narration of artists, we are reinspired to keep sharing, to keep talking, and to continue creating, as the DP of our own lives.
With over 70 pieces, the MoMa exploration of video translates the unique power an artist has when they use video as their medium. At its welcome, the gallery begins,
“Video is everywhere—on our phones and screens, on our walls and streets, defining spaces and experiences, spreading memes, lies, fervor, and power. Shared, sent, and networked, it shapes public opinion and creates new publics. In other words, video has pervaded all aspects of life.
Signals: How Video Transformed the World explores the ways in which artists have both championed and questioned video as an agent of social change, inventing tools, forms, and ideas in the process.”
In this exhibit, visitors get to explore the understanding of true transformation and see the very realized differences in videos’ motivations for use.
As a Focus featured favorite, Kit Galloway and Sherrie Rabinowitz had one of our most loved timepieces. Hole in Space was a unique and life-sized interactive project where both LA and NY locals got to experience the very first of video conferencing. This three-day phenomenon brought together two very different communities with no introduction or motive other than their general excitement. EC cafe writes,
“If you have ever had the opportunity to see what the award winning video documentation captured then you would have laughed and cried at the amazing human drama and events that were played out over the evolution of the three evenings. Hole-In-Space suddenly severed the distance between both cities and created an outrageous pedestrian intersection. There was the evening of discovery, followed by the evening of intentional word-of-mouth rendezvous, followed by a mass migration of families and trans-continental loved ones, some of which had not seen each other for over twenty years.”
http://www.ecafe.com/getty/HIS/
A Hole in Space LA-NY, 1980 — the mother of all video chats
Since 1967, Sony’s Portapak has enabled televised revolutions. And what a revolution it has been.
Think about it, how does video relate to your world today? And what do you use to capture your surrounding reality?
Check out more of the scoop here. Photo people, If you are looking for something to do this summer in NYC 2023, be sure to check out this bit of photo history at the Museum of Modern Art. The exhibit will be running until July 8th and for those of our global subscribers, check out the official gallery publishing at Amazon.
If you find yourself ready to take on the torch shop video at Focus Camera and stay tuned for our next post.
Buy with Prime this Prime Day 2023, have you seen our mystery kits?
That’s right! Ultimate savings are on the way by way of Prime Day! As one of the most anticipated sale days on e-commerce calendars, Amazon’s Prime Day is a hallmark shopping summer event.
With around 200 million members around the world, this sale frenzy is a global phenomenon that is unmatched by any marketplace.
Here at Focus, we are so excited to participate in this year’s iconic lineup of Prime Day specials. We are thrilled to share four curated kits that have everything needed to create masterpieces. From the kitchen to the field, cave, and studio, Focus has put together condensed kits comprised of some of our best sellers to give you more bang for your buck.
Prime Day is an annual sales event exclusively for Amazon Prime members offering incredible discounts, deals, and limited-time offers across a wide range of products.
Typically taking place in July, Prime Day spans a total of 48 hours. 2023’s Prime Day dates have been announced for July 11th and 12th, keep a close eye to catch these savings from Focus x Amazon.
Not only will 4 kits be available but so will other top-selling items across our site.
If you’re not a member, you can sign up for a free trial or subscribe to Prime to take advantage of these unique offers.
Prime Day features thousands of deals across various categories, including electronics, home appliances, fashion, beauty, books, and more. These deals often offer significant discounts, making it an excellent time to snag items on your wish list or try out new products.
Prime members benefit from Amazon’s fast and free shipping, ensuring that their Prime Day purchases arrive promptly. Take advantage of Prime’s benefits to receive your orders quickly and conveniently.
To make the most of Prime Day, prepare in advance by creating a wish list, setting a budget, and researching the products you’re interested in. Watch for early deals and stay updated on the official Prime Day announcements.
Remember to regularly check with us here on Wavelength, social media, or the official Prime Day page on Amazon’s website for the latest information, deals, and updates.
We’re excited to embark on an incredible shopping journey!
Welcome Beginner Content Creators! If you’re here, it’s only right for us to assume that you’ve finally started your journey in sharing your work- or, you are heavily considering… and if that is the case, this is your sign from the universe to do so. Here, we’ll address some common issues creators run into and some tips/ thoughts made just for you! Let’s Focus!
Facing the facts, photography is pushing every industry forward in this current technological age. Social media reigns supreme in the most visually forward generation yet, and to capture it, you’re gonna have to point and shoot.  Beginner Content Creators, whether you double as a tattoo artist, skater, musician, or baker, we all have a bit of photographer in us, and it is my goal to help you find the best tools to assist you in your journey.
As you continue your relationship with Wavelength, we’ll discuss trends that emphasize technique, and of course, the tech agents and gear that will optimally show you how you can achieve your ideas. This post is for baby content creators in search of some motivation and direction, designed to start content creating for youtube, tiktok, or your jobs.
Just start
The most important factor is to just start and though, it is a lot easier said than done- but, it literally is just that simple. I’ve created this map to help you idealize your goal, be as detailed or vague as you like, and plan your first day to create content. Let’s get a mind map together on how you want your presence to show up on your platform. 
The good thing is, participating in current trends allows us to move business forward in ways that are unique and fun; it allows us to share our art and capture special moments that we get to experience together on a global scale- and that, is massive. Thanks to Tiktok, Twitter, and the giant that is Meta, photo and video stories are being consumed even more deeply (and quickly- I might mention) than we ever imagined. While gathering your map, look for examples of ways to bring these stories to life through different mediums, and note that, no example is too great. A great way to do this is to repurpose your content on different platforms and even regurgitate it, you don’t have to start with tons of content, just find ways to uniquely keep sharing the same story. So, what’s yours?
Repurpose your content
Personally, my interests are determined to find out how specific we can get in tailoring our photography tools when it comes to our personal crafts. I want to explore the ways we have used photography to create content, digital marketing, movies, and streams to find ways to highlight the unique pieces of media that ultimately inspire us to do what we do. Finding ways to replicate and transform a technique tell the story of how we are connected to the world around us in both the past and present. By doing so, we get to leave a lasting footprint that extends beyond the world we know and play a large role in gradually moving the world forward.
As we create, I am looking for ways for this to become a useful space for artists to thrive and learn and interact. This blog is a great example of one medium. But, as we continue to explore, let’s find ways to express these ideas, thoughts, and deals whether via TikTok, Instagram, and Twitter to repurpose to different audiences.
Capturing your work
When figuring out how to capture your process, think digitally/visually/vocally or maybe even in a new way that hasn’t yet been imagined or defined just yet. With every unique niche, there are different ways we can elevate and emphasize our art. You’re a content creator, the sky is the limit!
Start with the Basics: For our friends looking for a starter vlog kit, start with variations of a camera, mic, and tripod! Vocally, bring a synthesizer and mic into the mix! And for any digital works, look for tablets, phones, or drawing pads, that help you share your work. Podcasters and musicians, as a Focusrite user for about 4 years, I can attest it’s the people’s choice and has made life a lot simpler as someone who loves to create music in my downtime. (Exclusive: Catch 50% off Ableton Live Studio when you purchase your next Focusrite or Novation Product here.)
When it boils down to your tool breakdown, start with what you have, find out what tools you need to research, (It’s okay to ask us here!) and filter in FOCUS into your network of resources! We’re here, we create as well, and we have some useful insight. As you get started here are my “beginnerest-” of Beginner Content Creator tips across the board!
Tips:
1. Work with a clean lens. You’re probably working with your camera in some form, and if it is your phone, I understand. I am always grateful for those moments when we can take time to put our phones away but, pocket lint ruining an otherwise beautiful composition helps no one. Have a lens cloth in your kit, no matter how small or tall, it always comes in handy.
2. Take your time in editing.  As a truly transferable skill, almost every art form deserves this. I am learning as a lesson of life, ultimately, that the editing process is pretty parallel to any other form of reflection.   We should always be applying some notes and going back to the drawing board til we bring our overall vision to life. The vision is the point! 
3. Youtube is a University- Use It! Find people in your field (& other artists) and invest in the story and journey. Youtube provides us with a unique tool and means of education that allows us to share knowledge about anything. The information is out there and if it isn’t; create it, you content creator, you!
Using FOCUS as a resource, means connecting with us on Instagram, Wavelength blog, Educational Classes and even in-store with our experts.
I encourage you to think about the ways photography moves you and your industries forward. Moreover, what innovations can you implement to really push the envelope. As a un-shameless plug, I’m almost certain we have that perfect something in our catalog here at Focus to assist you along the way.
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Whether graphically, digitally, and visually, let us help you find ways to share your art across dimensions, at any stage in your journey. Through Focus, FocusPro Audio, and Lifestyle we will be curating some unique posts intended to be helpful you navigate.
Engage with Us!
As we uncover more and focus on bigger tech, we usher in room to explore innovative accessories and solutions graduating our tools to elevate our visions. In the meantime, here are some of my favorite small tips & hacks implemented that push my projects-that- much forward each time. 
Shop for Dad and your recent Grads with this gift and more featured items.
With Father’s Day fast approaching and our students graduating with BIG accomplishments, we’re here to help you grab some thoughtful gifts for a monumental time in their big careers.
Although Father’s Day comes around yearly, this might be a great chance to get dad something material to go along with the annual lunch and libation. When it comes to Graduate gifts, setting them up with some tools to conquer their next adventure can propel them much more forward in their dreams. If they haven’t given you any hints already, never fear, we got you covered with some useful items for them both on our site and in this buyer’s guide.
In the Focus Camera fashion, let’s take a look at two Canon cameras that are great for our loved ones into photography, especially while on the go.
Canon EOS R10 Mirrorless Camera with 18-45mm
The first being the Canon EOS R10 Mirrorless Camera with 18-45mm Lens Content Creator Kit. Canon has packed this content creator kit with 10 tools to complement you in your journey. With a versatile lens at the forefront and a tripod grip in hand, Canon covers all the bases with this kit. This is a great way to support them in their creating journey, no matter what stage they’re in.
Starting a career in content creation? Check out this kit to get ahead of the curve, jammed packed with essentials
Check out more kit content below and design below:
EOS R10 Body
Strap ER-EOSR10
Battery Charger LC-E17
Battery Pack LP-E17
Battery Pack Cover
RF-S18-45mm F4.5-6.3 IS STM
Lens Cap E-49
Lens Dust Cap RF
Shoe Cover
Stereo Microphone DM-E100
Wind Screen
Tripod Grip HG-100TBR
Printed Matter Unit (US)
Lightweight and Detailed, a must have in your travel bag.
Canon Rebel t7
The Affordable Canon Rebel t7 is a camera that is streamlined for studio shoots with a vintage feel and lightweight build. With a 24.1 Megapixel sensor and 14 bit RAW type, The Rebel t7 is capable of delivering at the rate of industry giants. It’s features of remote shooting, wifi, and nfc capabilities, make the T7 is a great camera to have in one’s lineup.
Emphasize THE NOSTALGIA
When it comes to those special moments, consider the Canon SELPHY Square QX10 or Sony Linkbuds. The days of hanging out with friends are best remembered alongside great music and silly photos. The two items do a great job of magically capturing each minute.
Canon SELPHY Square QX10
Canon’s SELPHY prints high-quality photos in the blink of an eye with the convenience of being a pocket-sized trinket. This modern gem can be paired with customizable sample sticker printer paper and fun templates accessible through its corresponding app. The SELPHY is equipped with a micro USB cord for charging and is equipped to connect wirelessly. It’s Peel and Stick paper makes this printer a great companion for decorative ideas, for scrapbooking, and mood boards for our loved ones that are creative. Let them take their memories with them anywhere reintroduces the vintage feel of a polaroid and reminds you of those nostalgic moments wherever you go.
Sony Linkbuds
Adding Link buds in the mix and filling their world with music tends to do a bit of the same, but Linkbuds has worked to develop features taking our internal musicals a step further by giving its users the access to connect back to reality in real time. With noise canceling capabilities, an ambient sound function, and speak-to-chat technology, Linkbuds will naturally stop playing music when it detects the user speaking, impeccably syncing all their worlds in one.
Help them link their online world and present world and change the way the interact with the world.
FOR THEIR LUXURY
Sony HT-G700 Soundbar
The Sony HT-G700 3.1-Channel Dolby Atmos and DTS:X Soundbaris a present to really elevate the space of our Dads and grads in this season. This soundbar is a powerful and perfect gift to elevate their space with immersive sound and sleek design.
Different sound modes optimize the experience of a full theater. 4K HDR 18 Gbps pass through and HDCP2.2/HDCP2.3, the Sony HT-G700 Soundbar and optimize the latest home theater formats including Dolby Vision, HDR10 and Hybrid Log Gamma.
Popular and powerful Sony Soundbar, Elevate your space.
Casio G-SHOCK MOVE 5600 Series Men’s Watch
Casio G-SHOCK MOVE 5600 Series Men’s Watch with Bio-Based Resin Bezel and Band (Blue Gray)is a smart watch that is beautifully engineered as a durable health and wellness watch. Promote ease with the convenience of monitoring their heart rate and steps, with the added capability to analyze their workouts and sleep patterns. This super fashionable wristwatch makes Hanging or working out easier to track.
Grab this essential item for your Dad or Grad and give them the look and feel of classic.
Multifaceted, Smart watch. Help your loved ones take the lead in their lives with this Health and Wellness icon.
If you’re not yet sold, check out these other items that catch our eye in this season, and more deals and top picks for Father’s Day 2023 that we know Dad would love. Appreciation and celebration are well deserved for these great humans that move to push our life forward. Whatever your final choice exalts them with love, light, and gratitude despite.
Enjoy the wide angle every content creator deserves with Sony's VZ-1 II.
Let’s talk the Sony ZV-1 II, Is it living up to the hype or what?
Traveling with tons of gear and lenses as a vlogger and content creator is not tons of fun- take it from us. And although we, of course, love our gear, the days of on-the-go creation are so much smoother when you can slip your camera in a small pocket. In this society of remarkable and endless creators who travel, and vlog, and take us everywhere they go, having the proper gear is essential. If you’ve considered keeping it light, efficient, and sharp or adding some versatility to your kit, it may very well be that time to take a look at the Sony ZV-1 mark II.
Just yesterday, Sony has announced the new Sony ZV- 1 II. This point-and-shoot camera that’s been optimized for any and every vlogger at any stage in their vlog journey. And this we absolutely love! The thoughtfulness behind its features is the thing that makes this video-focused camera really special and unique against the lineup of other vlog cameras we’ve seen. It seems to really be engineered for truly any style.
Equipped with the similarities of the Mark I, we find the soft natural skin effect and face-prioritizing Auto Focus still present in this update. We think that’s a great choice! For those bloggers who don’t specialize in editing, this is a great feature that makes rolling with this update super beginner friendly. One of the most important upgrades from its predecessor is the wide-angle frame, truly exhibiting and showing off its superiority in comparison. As a vlogger, you can find comfort in that we are experiencing your thoughts and day along with you.
The Mark II comes equipped with very new Cinematic Vlog settings, containing five looks and four moods, to set the tone. With 4k photo and video expression, this camera is the perfect item to not only create but share your multimedia content. Amongst the jammed-packed features, a very cool addition to the Sony ZV-1 II
is the streaming function purely accessible through the USB-c port. Accompanied with a 3-capsule mic (which comes in-box) that automatically switches it’s direction in auto mode, this function is a game-changer taking streaming to clearer heights with the option to connect directly to your phone. Check out this Blog the live stream about how it’s revolutionizing our world.
A truly compact giant, Sony is yet again setting the bar with this one. But I wonder, do you think you’ll make the switch? Especially you Mark I users?
Needless to say, if you don’t have a team or are looking for something versatile, lightweight, and compact the Sony ZV-1 II is a great unit to add to your collection. The accessories accompanying this gem in its collection include a Sony GP-VPT2BT Wireless Bluetooth Shooting Grip and Tripod (shown above and sold separately) is tagged here, so you can set that notification once back in stock!
Sony Alpha FE 16-35mm f/2.8 GM Wide-Angle Zoom Lens
Sony has released new lenses with advanced firmware updates and with their current line up they are definitely leading the competition in overall makeup.
With features like advanced autofocus to coining the world’s smallest ultra-wide f4 lens, Sony is revolutionizing the game in imaging. The newest of lenses prioritize a light build, master zoom, depth, and a compact frame for mobility.
One of the standout features of these lenses is the advanced autofocus system. With significant improvements to the AF, Sont lenses are faster and more accurate than ever before. This means that you can capture sharp and clear images with ease, even in challenging lighting conditions.Â
Sony has also prioritized practicality and ease. Some of our favorite features are the iris lock, manual switches, and aperture rings placed on the side of the body optimizing comfort, mobility, and control for your shot.
Perhaps most impressive of all, Sony has managed to present all seven of these lenses at once, giving photographers an incredible range of macro to medium to wide options to choose from. Whether you’re a landscape photographer, a portrait photographer, or something in between, there’s a lens in this collection that’s perfect for your needs.
Take a peek at some more features below!
Â
FE 24mm F2.8 G – A small-size full frame lens, this e-mount gadget prioritizes high build quality and wide enough range to snag the perfect composition in travel, landscape, and architecture. Pleasant and Business friendly, the click/de-click option allows for a smoother transition option, if necessary. This is overall a feel-good and well-built lens.
FE PZ 16-35mm F4 G – Only 353 grams, this G-series lens comes with tons of manual functions. This compact lens has re-imagined the 16-35mm family. Both versatile and well-controlled, this lens is great for video users as this power zoom agrees super well and offers that it has never had a relationship to breathing.
FE 24–70mm F2.8 GM II – Hello G-Master! This long-awaited lens is definitely a landscaper’s friend, this linear AF is smooth and perfect when shooting architecture as well. With a click/de-click option, control is prioritized.
FE 70-200mm F2.8 GM OSS II – This lens optimizes versatility, it is long and lightweight- it is beautiful and function packed. With three custom function buttons, this lens is responsive and fantastic. The tripod mount makes this lens super usable in or outdoors along with its many other capabilities.
E 11mm F1.8 – Incredibly Sharp, Incredibly Fast, and Wide. We are a large fan of this revitalized APS-C lens. The linear AF motor makes this lens quick and power packed. Currently, marked down to $498 on focuscamera.com, there’s no better time to snag this deal than now.
E 15mm F1.4 G – This graph speaks for itself. Sony sets the standard yet again, with beauty and depth is surely prioritized. Astrophotography isn’t even a feat for with this one.
E PZ 10-20mm F4 G – This brilliant power zoom lens is compact, thoughtful, light, and portable. This lens is truly versatile and unique, Sony has made it quite impossible to not be a fan of this one.
Overall, Sony’s new lenses are a game-changer for the world of photography. With their advanced autofocus, improved optical performance, and compact size, they’re sure to be a hit with photographers of all skill levels. Whether you’re just starting out in photography or you’re a seasoned pro, these lenses are definitely worth checking out.
If you’re in the market for new gear and are needing to swap out some old ones, be sure to check out Sony’s ‘Upgrade Your Gear’ special. From now til June 2nd, fill out our form or pop in store for the chance to upgrade with added bonus of up to $500 in store credit. Get a quote here.
Truthfully, the answer to “which binocular is best in 2023?” is subjective. So here’s a continued segment to helping you find the perfect binoculars for you. This guide is for your practical application and practical questions, let us know if this was helpful in the comments below.
If you’re someone who often finds themselves in the search bar for 2023’s best binoculars, you’re not alone. With so many different specifications, styles, and price points available, we’re sure that finding the perfect pair of binoculars can be overwhelming. So we’ve created a list of things to consider when purchasing your next or very first pair. In this blog post, we’ve put together the ultimate buying guide to help make your next binocular purchase a breeze.
But first, if you find yourself asking ‘what do the numbers on a binoculars mean?’ feel free to refer to this buyers guide for an in-depth terminology breakdown.
The first thing to consider when starting your search is what you’ll be using them for. If you are a hunter, a birdwatcher, or someone who loves stargazing some specs will hold very different importance to you. Perhaps you’ll need a pair that can be used for various and versatile activities, like sporting events or sightseeing outdoors? Highlighting the specifics of your intended use will help narrow down your options and find binoculars that meet your specific needs. So, what do you use your binoculars for?
When it comes to choosing the perfect binoculars, the subject you’ll be observing is a crucial factor. Things like size, speed, and movement all matter here. Consider the size of the objects or animals and ultimately, how close you need to get to them. When amplified, if you’re optics tend to be super far away, the magnification number identifies just how much the view will be pulled closer to you; this key detail will help you thoughtfully determine the magnification size you need.
Sharpness and whether the binoculars have extra-low dispersion (ED) glass, which generally provide better image quality, can be quite a useful thing to think about here also. How clearly you want to see the details of your image can help you decide the importance of the emphasized clarity. When the details matter, prioritize lens that emphasize crisp imagining, ED glass, and decide between things porro vs. roof prisms. For example when it comes to ED glass, The Monarch M5 and M7 series are a great example of what precision looks like. With the Nikon M7 being the latest and greatest release in the renowned monarch line, it truly is upholding the NIKON standard in precision optics. With both 8 and 10 magnification options, high resolution, noticeable brightness, and further field view, the M7 provides lowlight capabilities and a friendly scope in more than many arenas. Check out more specs on this beautiful trendsetter and how it stands up to competition.
(As a fun tip, mentioned by Tom Mason, an avid binocular user, for those photographers using 300-400mm lenses can find comfort easily with an 8x, as it gives a natural and similar view to lens of this capacity while 600mm aligns closer to 10x)
If you are birdwatching, you’ll likely want binoculars with a magnification capability tight enough to keep a close eye on small birds with a wide enough view to easily track their travel. When we think about tracking travel and covering a set range, it’s time to focus on the objective lens size and the field of view. The field of view refers to how much of your subject’s environment you’ll be able to see through the binoculars while the objective lens is a fixed diameter lens that we seem to see the image through, it uniquely pulls in the brightness and captures the clarity of the image. With a larger objective lens the spectacles allow room for more light resulting in a brighter image, with a larger field of view we can ideally see fast-moving subjects and beautiful panoramic views. These two work together under the same lens to give each pair of binoculars unique experiences. With this note, we keep in mind that larger objective lenses also mean heavier and bulkier binoculars, naturally navigating us to thinking about size. I mean bulky binoculars are fun and as long as you aren’t crawling with them, they can serve as a HUGE statement- just like these really funky binoculars by bushnell.
Style and Build:
The style and build of your binoculars will play a large role in your overall experience. If you find yourself walking tons, it may be best to think more compact (typically referring to 18-25mm lenses) while if you’re crawling or climbing where it be best to think durable! Internally, roof prism binoculars tend to be far less fragile than porro prisms due to their overall composition. However, porro prisms might be the supreme pair if you are considering prioritizing stationary options or don’t plan to bang to much of your buck. For reference, Vortex is a popular and highly reviewed binocular brand that carries optics in both, the porro 8.5×32 and the prism 8×42 are great examples to compare side by side.
Check out some of the other porro models we have on hand below:
Overall, the terrain where you’ll be using your binoculars should be a defining factor in really deciding a great fit. If you plan for a rugged experience, search for binoculars with durable construction and prioritize coatings that can withstand the elements. Look for fun features that express ease in areas you might need, like textured grip or comfortable eye relief. If you wear glasses, this may be an easier feat, but generally look for binoculars with longer eye relief to ensure comfortable viewing across the board. And, consider how the use of accompanying accessories that may come with your binoculars, such as a tripod, carrying bag, or neck/chest straps, may aid and enhance your overall user experience. This particular Vortex binocular kit listed below comes with a floating strap, hat, and bag. Aesthetically, a binocular chest pack and harness will always land itself at the top of my list.
With all these mentioned it is important to note that binoculars sell at a wide range of prices. In that regard determine your budget before making a purchase and align in that it’s okay to work your way up, especially after getting to know your binoculars a bit more. Keep in mind that higher-priced binoculars often come with more features and higher quality optics but they may not always be necessary for your specific needs and that durability may not always be the focus of their design. Consider what features are essential for your intended use and find a balance between budget and performance that suits your niche.
Wrap-Up:
In conclusion, finding the perfect pair of binoculars doesn’t have to be overwhelming, especially when you have access to a vast catalog like ours! Whether the NIKON Monarch M5 8×42 or the Zeiss 8×42 Conquest HD, trust we’ll give you the scoop on what make each piece unique:
The ultimate hub for musicians, audio producers, studio recorders, and more has finally arrived – presenting FocusProAudio (FPA). One of the most anticipated online music shops is making a giant splash in the music and audio community with a vast selection of musical instruments, audio equipment, live sound, and production gear for all types of creatives. FPA is thrilled to share that we will be unveiling our official launch at the upcoming NAMM 2023 Showcase. Â
NAMM (National Association of Music Merchants) is the world’s largest trade-only event for the music products industry and has been held in Anaheim, California, for many years. NAMM helps support the music industry by reinvesting the show’s proceeds back into the industry and is ascending the way we utilize music within our daily lives. This is a pivotal event and will mark a momentous occasion for FPA in creating a better experience for all musicians, creatives, and audio producers alike within the music industry.
What is FocusProAudio?Â
FPA is passionate about empowering musicians, production specialists, vocalists, podcasters, DJs, and other creators to bring their music and audio projects to life. Whether you’re just beginning to learn a musical instrument, in a band, a professional podcaster, or somewhere in between; FPA offers an unmatched selection of the best instruments, production gear, SFX plugins, mixers, and more. We strive to provide the best customer service possible, and our exclusive bundles make us the go-to source for your creative demands worldwide.
What Does FocusProAudio Offer?
Categories
Subcategories
Guitar
Electric GuitarsAccoustic GuitarsBass GuitarsGuitar AmplifiersGuitar Pedals & Effects Guitar Accessories
PA & Speakers & Systems Mixers Live Sound Accessories Power Amplifiers Signal Processing
DJ & Production
Turntables DJ Controllers DJ Mixers DJ Headphones DJ Lighting DJ Accessories
Cables
Instrument Cables Speaker Cables Microphone Cables Audio Cables Audio Snakes Digital Cables MIDI Cables Video DJ Cables Adapters Cable Management
Used Instruments/Gear
Used Guitars Used Bass Guitars Used Pianos & Keyboards Used Drums Used Band Instruments Used Orchestral Equipment Used DJ & Production Used Lighting Cables Used Live Sound & Lighting Used Recording
So, if you’re looking for the best musical gear, events, insights, and more, be sure to visit us at NAMM 2023 Showcase for the full FocusProAudio experience, and check out our site today. Let us know what you need, and we’ll cover the rest. We look forward to seeing you at NAMM 2023 Showcase.
When picking the best viewing optics for you, it pays to be meticulous about certain specs and functions of each choice. If you’re just getting into recreational activities that require long-range optical gear, you’ll soon find out that there is a wide variety of them, and they all have many uses. There are rangefinders, spotting scopes, binoculars, and telescopes, and within those categories, you’ll find subcategories of different shapes, sizes, and functions of each. For example, there are rangefinders for golf and rangefinders for hunting, infrared binoculars and night vision binoculars, angled and straight spotting scopes, and so on. Consequently, it’s no wonder why so many questions surface regarding the differences between these optics and which to purchase. Â
As hobbies that use viewing optics become more popular – like golfing, stargazing, wildlife observation, and birdwatching – the pool of optical gear will only become more saturated. Therefore, in response to the growing demand, we’ve compiled an easy-to-follow guide that explains the differences between each sight, its usage, and the different subcategories within a viewing optic. By the end of this post, you’ll know all about sight basics and essentials – giving you much more confidence in the field of optics.  Â
Binoculars vs Spotting Scope vs Telescope vs Rangefinder Â
First, let’s discuss what the numbers mean when understanding how different optical devices are labeled. While searching for suitable viewing optics, you may notice that some of the names will typically have numbers within them; this can include binoculars, monoculars, spotting scopes, eyepieces, etc.
These numbers are very important to know when you’re deciding which sight to buy. They refer to two key specifications: magnification and objective lens size. It’s written out as “magnification x objective lens size.” For instance, in the Zeiss example above (10×25), the “10” represents the magnification, and the “25” represents the objective lens size. If you see two magnification numbers, such as the Vortex “11-30x,” this just means the magnification has a range of 11x to 33x.
The Magnification – indicates how much closer the object being observed appears to the naked eye. So (using the same example) the 10x magnification means that the object appears 10 times closer than it would to the naked eye.Â
The Objective Lens Size – indicates the size of the objective lens or, simply put, the lens at the front of the optic that collects light. The objective lens size is measured in millimeters and determines how much light the viewing optics can gather. Therefore, the larger the objective lens size (or number), the brighter and more detailed the image is.Â
Knowing this is an excellent start to understanding the performance of your sight. It is also important to realize that each feature has pros and cons, so knowing what you need most will determine the ideal sight you want. For example, is a higher magnification better than a low one? Well, if you want more detail and a closer look at long-range subjects, yes; however, this also means your sight will have a narrower field of view and will be harder to stabilize without a tripod (the more you zoom in). As for the objective lens, a wide lens will make the image much brighter, but it can also come at the cost of a heavier, more cumbersome optical gear. These are just a few things to keep in mind when considering which lens you should get. Â
Universal Terms for Viewing Optics
Before looking at the different features and types of viewing optics available, here are a few essential terms you should know. These terms apply to most (if not all) optical instruments and refer to everything from their build features to important functions. Knowing these terms will help you navigate the world of sights more seamlessly and give you a better-established understanding of specs and observation terminology.
Optical Term
Definition
Magnification
The degree to which the object being viewed appears larger than its actual size
Objective lens
The lens on the front of an optical instrument that gathers and focuses light
Eyepiece
The lens or group of lenses at the end of an optical instrument that is viewed through by the observer
Field of view
The extent of the observable world that can be seen through an optical instrument
Exit pupil
The diameter of the beam of light leaving the eyepiece
Diopter adjustment
A mechanism that allows the user to adjust the focus of the eyepiece to their individual vision
Focal length
The distance from the objective lens to the point where the light is focused
Coatings
Layers applied to lenses to reduce reflection, increase contrast, or improve light transmission
Zoom
A feature that allows the user to change the magnification of an optical instrument
Tripod
A three-legged stand used to support an optical instrument for stable viewing
Prism
A piece of glass or other transparent material used to reflect and refract light to produce a brighter, clearer, or corrected image
Aperture
The opening in the objective lens that allows light to enter
Focus
The ability of the optical instrument to produce a clear image at a specific distance or depth
Resolution
The ability of the optical instrument to distinguish between fine details in an image
Image stabilization
A feature that reduces image blur caused by hand-held shaking
Eye relief
The distance from the eyepiece to the observer’s eye
Twilight factor
A calculation that estimates the optical instrument’s ability to gather and transmit light in low-light conditions
Parallax
The apparent shift in the position of an object when viewed from different angles
Reticle
A crosshair or other marking inside the eyepiece used for aiming or measuring
What are Spotting Scopes Best For?Â
Spotting scopes are designed for observing expansive landscapes at various distances when locating objects or subjects. Spotting scopes are often great for bird watchers, hunting, wildlife experts or scientist, and other outdoor enthusiasts looking to survey surroundings.Â
Angled Spotting Scope vs Straight Spotting Scope: Curved spotting scopes are more comfortable to use when looking upward or downward due to their 45º-90º angled eyepiece attachment. Curved spotting scopes are typically more compact and designed to help scan the sky during birdwatching; they pair nicely with tripods. Straight spotting scopes are more suitable for wildlife observation and quick acquisition of eye-level subjects.
Spotting scope vs telescope: Both these viewing optics share similar designs; however, most spotting scopes are much smaller, compact, and portable. They often have a wider field of view than telescopes, making them well-suited for observing large areas. Spotting scopes usually have a magnification level between 20x and 60x and are relatively versatile. As for telescopes, magnification can range from 30x on the low end to 500x or even greater. In short, spotting scopes are portable and designed for terrestrial observations, while telescopes are larger and designed for astronomical observations
Spotting Scope vs Binoculars: Spotting scopes are larger, heavier, and more specialized optics used for longer-range observation than binoculars. They’re usually mounted on a tripod for birdwatching, hunting, wildlife observation, and target shooting. Spotting scopes have a higher magnification range than binoculars, giving you greater detail and clarity when observing distant objects. Lastly, spotting scopes have a narrower field of view, making them better suited for stationary or slow-moving objects, and may have interchangeable eyepieces, allowing for more versatility in magnification.
Different Types of Spotting Scopes?Â
When understanding which spotting scope to buy, it first helps to know the different types of spotting scopes and each main purpose. Some spotting scopes are designed specifically for birdwatching, with features such as a close focus distance, a wide field of view, and a durable, waterproof design. Other spotting scopes are designed for hunting, with features like camouflage patterns, low-light performance, and durable builds. Here’s a list of a few different types of spotting scopes and functions:Â Â
Spotting scope for birdwatching:Â These spotting scopes are specifically designed for bird watchers and birding enthusiasts. They usually have a relatively low magnification level, between 15x to 30x, and a large objective lens size of around 60mm to 80mm to provide a wide field of view. They may also have features such as close focus capability, weather resistance, and image stabilization to allow for precise and steady viewing of birds in their natural habitats.Â
Spotting scope for hunting:Â Hunting spotting scopes are made for hunters and outdoors enthusiasts who need to observe wildlife from a distance. They may have higher magnification levels, up to 60x or more, to allow for clear viewing at long distances. They may also have camouflage coatings, shock resistance, and waterproofing to withstand rugged outdoor conditions.Â
Spotting scopes for astronomy:Â These spotting scopes are for stargazing and celestial objects. They usually have a high magnification level, up to 100x or more, and a large objective lens size of around 80mm to 100mm to gather as much light as possible. They may also have features like motorized tracking systems to follow celestial objects and specialized filters for viewing the sun.Â
Tactical spotting scopes:Â Tactical spotting scopes are designed for military, law enforcement, or other tactical use. They may have features such as rangefinders, reticle systems, and illuminated optics to aid in targeting and ranging objects at a distance. They may also have durable construction and shock resistance to withstand harsh environments.Â
Marine spotting scopes: These are designed for use on boats or in other aquatic environments. They may have waterproofing, corrosion-resistant coatings, and anti-fogging properties to withstand exposure to saltwater and other elements.Â
Binoculars are the most common viewing optics on this list and are exceptional for a variety of users, from beginner to advanced. Binoculars are essentially two miniature telescopes mounted side-by-side that allow you to view distant objects with both eyes instead of one, unlike spotting scopes or monoculars. They’re great for different hobbies and activities like birdwatching, spectating sporting events, boating, observing astronomy, sightseeing, and traveling.Â
They have a vast range of magnification levels and objective lens sizes, which determine their overall size and weight. They are typically compact and portable and have a wider field of view than spotting scopes, which makes them ideal for scanning large areas or following moving objects.
Binoculars vs Monoculars: Binoculars use a double telescope, while monoculars only use one. Binoculars have a wider field of view and are easier to use than monoculars, and are considered a more comfortable and stable viewing experience. Binoculars also offer greater depth perception, making them ideal for birdwatching, hiking, and wildlife observation activities. Monoculars are smaller and more compact than binoculars, making them better for concerts, theater performances, or similar indoor events. Monoculars are more difficult to operate than binoculars because of the fact you hold them steady with one hand while focusing with the other. Not to mention, their lack of depth perceptions compared to binoculars, takes away from detail and accuracy.
Binoculars vs Spotting Scopes: Binoculars and spotting scopes can often overlap for activities like birdwatching, astronomy, and wildlife observation. However, you might find binoculars a better viewing experience for mobile ventures like camping, hiking, sporting events, and concerts due to their smaller and more portable size. Binoculars have a wider field of view, making them ideal for observing objects in motion or moving quickly. Spotting scopes often have higher magnification ranges, a narrower field of view, and provide more detail at longer distances. They’re usually paired with tripods more often and are great for long-range target shooting, hunting, and far observations. Â
How are Binoculars Classified or Grouped? Â
There are many different types of binoculars and endless ways to group them. The most common methods of classifying binoculars are by their intended uses/designs, optical specifications, or prism type. “Intended use” means looking at what practices a binocular is designed for, such as birdwatching binoculars, hunting binoculars, marine binoculars, astronomy binoculars, and compact binoculars, often implied by its manufacturer.
As discussed at the beginning of this post, it’s common to identify optics based on their (magnification and objective lens) specs or, put simply, the numbers within their names. As a refresher on what the binocular numbers mean: the “magnification” is the first number and refers to how much closer the object will appear when viewed through the binoculars. The bigger the magnification number, the farther out you can see your subjects. As for the “objective lens,” it’s the front lens of the binocular that collects light; the wider the lens (or bigger the number), the more light it can intake, giving you a higher resolution and a brighter image.
Lastly, you can group binoculars by “prism types,” such as roof prism vs Porro prism. The prisms are located within the binoculars and reflect the magnified image right side up between the glasses, so you’re not looking at an upside-down picture. All you really need to know is that “roof prism” binoculars are more compact, durable, usually higher priced, and tend to lose light and clarity due to their straightforward interior design. While “Porro prism” binoculars have a zig-zag interior glass design that helps to produce a higher quality image because of less drop-off in light, they are less durable and are usually bulkier.Â
Different Types of Binoculars? Â
Birdwatching binoculars:Â These binoculars are designed for birdwatchers and nature enthusiasts. They typically have a high magnification level (between 8x to 10x) and a large objective lens diameter (32mm – 42mm) to provide a bright and clear image of birds in their natural habitats. They may also have a close focus capability and a wide field of view to help track birds in flight.Â
Hunting binoculars:Â Hunting binoculars are designed for hunters and outdoor enthusiasts. They usually have a high magnification level as well and a large objective lens diameter (40mm – 50mm) to provide detailed images of game from a distance. They may also be waterproof, fog-proof, and shock-resistant to withstand rugged outdoor conditions.Â
Marine binoculars:Â Marine binoculars are mainly designed for boaters and sailors. They’re primarily waterproof and may have a handy built-in compass for navigation. They typically have a magnification level between 7x – 10x and a large objective lens diameter (25mm – 50mm) to provide a clear view of distant objects on the water.Â
Astronomy binoculars: Binoculars for stargazing make for enjoyable celestial observation sessions. They typically have a high magnification level (10x – 25x) and a large objective lens diameter (50mm – 70mm) to gather large as much light as possible during the night. They may also have a tripod adapter for steady and more comfortable viewing.Â
Compact binoculars:Â Compact binoculars keep portability and ease of use at the forefront of design. They typically have a small objective lens diameter (20mm – 25mm) and a magnification level of 8x or less. They are ideal for hiking, travel, and other outdoor activities where packing space is limited.Â
Image-stabilized binoculars:Â Binoculars with image-stabilizing features have built-in mechanisms that reduces image shake and provide a steady view even at high magnification levels. They are ideal for birdwatching, hunting, and other activities where a stable image is essential.Â
Rangefinders are viewing optics used to measure the distance between the observer and their specific target. To accurately determine that distance, rangefinders magnify what you are looking at and use either lasers or sound wave technology that emits toward the target to tell you the space between. Rangefinders are commonly used for hunting, golfing, and other outdoor activities where precise distance measurement is essential. Some rangefinders also have additional features, such as angle compensation or ballistics calculators, which helps the user make more accurate shots. Angle compensation, as it sounds, helps account for the angle of your target and the distance, which is very beneficial as the measuring space gets further. Ballistics calculators help to consider more in-depth environmental factors that can also affect your shot, increasing your chance of success.
Hunting Rangefinder vs Golf Rangefinder:Â Hunters use rangefinders to determine the distance to their target for a more accurate shot. Golfers use rangefinders to measure the distance to the green or other hazards on the course, which is crucial for excellent ball placement.
Rangefinder vs Binocular:Â It’s interesting to note that some binoculars may have built-in rangefinders. However, the primary function of binoculars is not distance measurement, and therefore they may not provide as accurate readings as a dedicated rangefinder.Â
Different Types of RangefindersÂ
Laser rangefinders:Â These are the most common type of rangefinders. They work by emitting a laser beam that bounces off the target and back to the rangefinder, allowing it to calculate the distance.Â
Golf rangefinders:Â These rangefinders are specialized for golf courses and often have unique features such as slope compensation, which adjusts the distance based on the angle of the slope.Â
Hunting rangefinders:Â These rangefinders are built for hunters and often have features such as a “scan” mode that allows them to continually update the distance to a moving target.Â
Archery rangefinders:Â These rangefinders are specifically designed for archers and typically have features like angle compensation, which, as mentioned can account for the angle of the shot.Â
Ballistic rangefinders:Â These rangefinders are designed for use by long-range shooters and can calculate features such as bullet drop compensation and windage adjustment.Â
Optical rangefinders:Â These are a type of rangefinder that uses an optical system to measure distance rather than a laser. They are less common than laser rangefinders but are still used for things like surveying.Â
Last but not least, there are the famous and astronomy-friendly telescopes. Telescopes are long-range optics mainly used to observe objects in the night sky, such as stars, planets, comets, and more. They come in various sizes and designs, from small, portable models to large, permanent observatories. Some telescopes are designed for simple visual observation, while others are intended for astrophotography or other types of imaging. Â
In addition to classic telescopes, there are also smart telescopes with extended capabilities to give you an enhanced observation experience. Smart telescopes possess features like self-alignment, which uses GPS and built-in sensors, so beginners don’t have to do it manually. They can also map out the stars, adjust settings using a smartphone or tablet, capture images, and offer augmented reality features; making them much more advanced than binoculars, spotting scopes, or rangefinders. Â
The magnification of a telescope depends on both the focal length of the telescope and the eyepiece being used. The magnification range of commercial telescopes can vary greatly depending on the type and size of the telescope and the eyepieces used. Generally, the magnification range can be anywhere from 20x to 500x and beyond. However, it’s also important to note that higher magnifications do not necessarily equate to better views of the night sky. In fact, a magnification too high can result in a dim and blurry image.
Telescope vs. Spotting Scope:Â Telescopes have a longer focal length and a more narrow field of view than spotting scopes, allowing telescopes to magnify distant objects in the sky easily. Telescopes also have a much larger objective lens due to their need to capture high amounts of light to produce detailed images in low light. Both observation instruments are commonly used with tripods; spotting scopes are much more compact and portable, often with a straight or angled body, while telescopes are larger and heavier.
Different Types of TelescopesÂ
Refracting telescopes:Â Refracting telescopes use lenses to gather and focus light. They are the classic telescopes that most people are familiar with, with a long, narrow tube and a lens at one end. They are typically suitable for viewing objects in the solar system such as the moon, planets, and stars.Â
Reflecting telescopes:Â Reflecting telescopes use mirrors to gather and focus light. They are usually more compact than refracting telescopes and are better suited for viewing deep-sky objects such as galaxies, nebulas, and star clusters.Â
Catadioptric telescopes:Â Catadioptric telescopes combine lenses and mirrors to gather and focus light. They are a hybrid between reflecting and refracting telescopes and can be more expensive than either type. They’re very compact and portable and are well-suited for astrophotography.Â
Radio telescopes:Â Radio telescopes use radio waves to detect and study celestial objects. They’re normally enormous and expensive, and are used for research and scientific study rather than casual observation.Â
X-ray telescopes:Â X-ray telescopes use mirrors and detectors to capture X-rays emitted by celestial objects. They are typically used for research and scientific study, as X-rays are not visible to the naked eye and require specialized equipment to detect.Â
Solar telescopes:Â Solar telescopes are made for observing the sun. They use special filters and lenses to protect the observer’s eyes from the sun’s intense brightness and are used for studying solar flares, sunspots, and other solar phenomena.Â
That concludes our general overview and guide to viewing optics basics and essentials. Though each optic has its own unique purpose, they can often overlap with one another when it comes to functions, features, and usage. It’s important to know which features you’ll need the most to select the most suitable optics, from the physical build and visual quality to the field of view, magnification, and even stability. Hopefully, this guide will help you to understand not only the different features between each viewing optic but also their subcategories and specific capabilities. Test your new knowledge by exploring thousands of optics and scopes today designed by popular optics brands.
What type of viewing optics do you prefer, and for what activities?
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How Can You Save Even More?
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Can You Only Trade-in Sony Gear to Qualify?
Sony is letting creators trade in a wide variety of cameras and lenses from any brand. Whether you own a digital or film camera, as long as it’s in a good enough condition to be accepted, you’ll earn bonus credit. Photo courtesy of James Feaver
How Does the Trade-In Process Work?
The trade-in process is an easy and painless procedure. You can follow the steps below to find out if your eligible for any instant rebates:
To receive a quote, complete the trade-in form. You can select the brand and model from the dropdown menu or just type in your information.
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