15 Best Gift Ideas for Photographers, Videographers, & Content Creators

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November 29, 2022

Gift Guide: Best gift idea for photographer, videographer, vlogger, and content creator — Enjoy, the best gifts for photographers, videographers, vloggers, and content creators.

Heads up: Now, until December 23, we’re giving away up to $1,000 in prizes every day and anyone can ENTER!

It’s that time of year when the weather gets cold, and your family and friends will be even colder to you if you don’t get them a special gift. It just so happens that you know someone who’s into photography or video, so you need some excellent photography gift ideas fast. Fortunately, you’ve stumbled upon the photography and video experts, and we’d love to help give you some superb photography gift ideas.

We’ll ensure you know what each piece of camera equipment (or accessory) is suitable for and why it’s a great present.

Whether your friend is just a beginner in photography or video, does it as a hobby, or runs their own professional photography business. We have great gifts for photographers and videographers of all levels. From cameras to camera lenses to lights, printers, and SD cards, we’ll help you capture the big picture of giving great photography gifts this 2022 holiday season.

Table of Content

Camera Store Gift Card
New Cameras
New Lenses
Camera Essentials & Accessories

Gift Card

Let’s start with one of the easiest videography and photography gift ideas anyone can get: a simple camera store gift card.

Let’s say you scrolled up and down our luxurious list of cameras, lenses, lights, and accessories. Yet, you still don’t know the best gift to get a photography enthusiast; instead of showing up gift-less, you could always get a gift card. No harm in taking all the guesswork out, and especially for last-minute shoppers, you know who you are. Don’t worry, we won’t tell.

Everyone loves gift cards, and a gift card for a camera store to a camera lover is a win-win.

New Cameras

Sony ZV-1F

The Sony ZV-1F is one of the best budget cameras for vlogging, streaming, or content creation. If your friend has a YouTube, Twitch, TikTok, or Instagram channel (or is looking to start one), this camera is a great choice. The most significant part is that it’s half the price of the Zv-1 and ZV-E10 yet retains some of the same features from each camera, which is key to vlogging success.

It has an ultra-wide 20mm lens; a good standard for vlog lens focal length. It’s one of the lightest and most compact vlog cameras, easy to hold, and includes a windscreen for clear audio in harsh conditions. The ZV-1F is excellent for creating content in a studio at home or on the move. It has features for producing bokeh effects, showcasing products (for product reviews), and vertical video recording (for TikTok and Instagram).

Who Is This Camera Best For?

The ZV-1F is best for videographers looking to make a name on social media or streaming services. It is a powerful yet compact vlogging camera (for beginners and veterans) that caters more to video than photos if you know any content creators on social media or a video game streamer looking for a great quality camera that’s portable and reliable.

FUJIFILM X-T5

Nothing say’s “I appreciate you” more like the stunning FUJIFILM X-T5.

The FUJIFILM X-T5 is an exceptional camera gift for photographers and videographers. It comes with the XF16-80mm F/4 R OIS WR lens or an XF18-55mmF/2.8-4 R LM OIS lens; both great zoom lenses for weddings, sports, and event photography. The 40.2 MP X-Trans CMOS 5 HR imaging sensor is almost double that of the XT-4, yet, its build is 50g lighter for better portability. It has a pleasing vintage aesthetic and supports a 3″ tilt screen over the former flip-out display.

The X-T5 viewfinder has an improved 3.69 million dots and an impressive seven-stop stabilization for unique high-res images. FUJIFILM has implemented a new Pixel Shift Multi-Shot mode, taking 20 separate frames and forming an amalgam of one high-quality photo. This camera is slightly pricier; however, it can be a game-changer for experienced photographers.

Who Is This Camera Best For?

Though fantastic in most categories, the X-T5 is a photo-first camera (although it still has many stunning video features). Its incredible electrical shutter speed of 1/180,000 sec and mechanical 1/8,000 top shutter speed is quite the spectacle. Add its excellent AF capabilities to this, and you can capture some high-speed action moments as a photographer.

Sony Alpha 7R V Full-Frame

The new Sony a7R V is a photographer’s and videographer’s dream camera present.

This 61MP full-frame mirrorless camera with an Exmor R CMOS sensor is the culmination of years of dedicated imaging development. The “R” in the a7R V stands for resolution; and that is precisely what you’ll get, high-resolution and then some. This camera uses an AI-based AF system to quickly and accurately identify far-away subjects, subjects with their backs turned, or in low-lighting scenery.

In addition, the camera offers up to eight steps of high-image stabilizing features for a nice and steady shot. A series of advanced algorithms and blended AF elements like Real-Time tracking and Fast Hybrid AF gives the Alpha 7R V outstanding performance and quality.

Who Is This Camera Best For?

The a7R V is a better gift for videographers and filmmakers (as opposed to photographers). However, its photo capabilities are nothing to sleep on. Its emphasis is its AI-driven AF system on top of 8K 24p/25p and 4K 60p/50p that makes capturing a sinch in almost any type of environment or scenario. This camera gives videographers tons of creative ideas to work with and is fast, silent, and accurate.

Nikon Z 30 Mirrorless

Another great camera dedicated to content creation is the prime influencer Nikon camera.

The Nikon Z 30 mirrorless camera is built to complement creative expression and is easy to use with its Auto Mode feature. This takes most of the guesswork out and allows the camera to accommodate you with the best settings for every scene. This enhanced vlogging camera takes on the definition of “pick up and shoot.” Although it is easily accessible for first-time camera users, its Eye-Detect AF and Full HD 60p and 4K 30p provide excellent detail.

Who Is This Camera Best For?

With its LCD flip monitor, 125 minutes of video recording, and easy camera-to-phone/tablet sharing, this is hands down a camera gift for vloggers and content creators. It can capture subjects with sharp details while beautifully blurring the background for enhanced exposure during live streams or while making videos.

Canon EOS R6 Mark II Mirrorless Camera

Canon’s gift to us is the mirrorless full-frame EOS R6 Mark II camera.

This camera has well-renowned hybrid video and photo features. Although it has a 24.2MP image sensor with a DIGIC X image processor, you’d be mistaken to underestimate its sharp quality, which exceeds that of the 30.4MP EOS 5D Mark IV. It can provide stunning quality in many scenarios, from high to low light, and still retain minimal noise within each shot. The camera has a continuous mechanical shutter speed of up to 12 fps and a whopping 40fps with its electronic shutter. This camera is guaranteed to make any photography lover smile with joy.

Who Is This Camera Best For?

The EOS R6 Mark II has a mixture of good qualities for still and video. However, its optimization does lean more toward filmmaking with 6K oversampling uncropped 4K movies at up to 60fps, movie recording in Full-HD at up to 180fps, and AF tracking. Not to mention continuously recording video in Full-HD for up to 6 hours for tons of joyous footage.

New Camera Lenses

NIKKOR Z 40mm f/2

The Nikon Z Mount lens that’s versatile and vintage.

The NIKKOR Z 40mm f/2 is a great compact prime lens for a wide range of photography. From portrait and interior photography to street and landscape photography, you’ll get lots of good usage without ever swapping lenses. Its smooth bokeh features allow subjects to stand out, stay sharp, and pop on screen. This is also enhanced by its f/2 aperture, which is excellent for lowlight settings and nine rounded blade diaphragm. Stack that with its Eye-Detection AF, and you have a lovely lens gift for photographers.

FUJINON XF30mm f/2.8 R LM WR Macro Lens

Get close up and personal with the new Fujifilm lens that’s turning heads.

The FUJINON XF30mm f/2.8 R LM WR Macro lens is a one-of-a-kind high-resolution optic with minimal limitations. If you know anyone into macro photography, from microscopic wildlife photos to tabletop photography, they’re in for a treat. Get a superb 10cm minimum focusing distance capturing the most minute details with impeccable image quality.

Tamron 20-40mm f/2.8 Di III VXD

A suitable Tamron lens for Sony E Mount mirrorless cameras.

The Tamron 20-40mm f/2.8 lens is another good multifaceted zoom lens that gives you the best of ultra-wide angles and standard captures. It’s light and portable, packed with a fast aperture from 20mm to 40mm for well-rounded photography capabilities. This lens was meant to accommodate everything from still photography to vlogging videos. Its durable and moisture-resistant frame allows users to explore their creativity in many ways.

Sigma 105mm f/2.8 Art DG DN Macro Lens

The Sigma 105mm f/2.8 is for Sony E mounts and is Sigma’s first full-frame, mirrorless-exclusive Macro Art lens. Although meant for macro photography, its wide aperture and 105mm focal length make it just as capable of taking portraits with just as great detail. Its minimum focusing distance is 29.4cm, with an outstanding 1:1 magnification capture ratio to create life-size photos with fine detail. This lens currently has a great bundle, including a cleaning kit, 64GB SD cards, and a gadget bag, all prime elements for a beautiful shooting session.

Essential Photography Equipment & Accessories

Megadap ETZ21 Sony E-Mount Lens to Nikon Z-Mount Autofocus Adapter Ver. 2

The new Megadap ETZ21 version 2 adaptor allows you to put Sony E Mount lenses on Nikon Z mirrorless cameras for APS-C and Full frame. This new version encapsulates better software and hardware components for faster focusing speeds and accuracy. In addition, it is the first of its kind to work with manual lenses without electronic chips.

Canon Speedlite EL-5 Flash

The new Speedlite EL-5 Flash is a fantastic photography companion with great power and versatility. It has the power potential to produce 350 full flashes on a single charge using its rechargeable lithium-ion battery pack. Its ability to provide a wide range of shooting options, from maximum flash potential to gentle light exposure, makes it great for all shoots. Plus, its famous Modeling Lamp feature is one of a kind, helping photographers see the effects of flashing light emissions and shadows on their subject.

NEW Westcott FJ80 II Speedlight | Power and Portability

Westcott FJ80 II M Universal Touchscreen 80Ws Speedlight with Adapter for Sony Cameras

Another new and capable flash is the Westcott FJ80 II Speedlight. This speed lite comes with an adaptor for Sony cameras and a 2.8 LCD color touchscreen for seamless navigation. It has the capacity to manage 16 groups using 31 different channels with an automatic memory recall feature. Moreover, photographers get a whopping 500+ full power flashes per charge and self-monitoring heat protection with faster shooting during extended uses.

SanDisk Memory Card

SD cards for camera (photo/video) — Photo courtesy of Denise Jans

A SanDisk memory card is a universally great gift for photographers and videographers, especially if they’re always shooting on the road. Click here to search through many valuable cards for that special someone to use.

LaCie Rugged SSD

Whether 500GB or 2TB, the LaCie’s Rugged SSD is another gift for videographers that you can’t go wrong with this holiday season. It’s compact, durable, and reliable, offering up to 4K uncompressed video playback. Speed is the least of your worries, with fast transferring speeds of up to 950 MB/s combined with the ability to withstand water, dust, and three-meter falls.

Epson WorkForce ST-C2100 Color MFP Supertank Printer

What’s the point of photography if you can’t print? Nothing says photography appreciation gift like a good ole’ high-performing Epson printer. Its superb wireless features and auto-2-sided printing make it a great addition to your home or office.

Sony’s Vlogging Cameras: ZV-1F vs ZV-1 vs ZV-E10 Review

By

Keith Rodman

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November 7, 2022

First, Sony charmed vloggers with the ZV-1 (2020), next came the impressive ZV-E10 (2021), and now (*insert drumroll), we have been graced with the new, budget-priced ZV-1F (2022). The compact, pocket-sized, cheaper vlogging camera with a flip screen gives content creators yet another sleek, cutting-edge camera to indulge in. Sadly, anyone as indecisive as me probably suffers from a mild to severe case of “choices.” Now, with three quality cameras for content creation, it’s only fitting to decipher the most significant difference between the ZV-E10 vs. ZV-1 vs. ZV-1F.

So, grab your pen and pad as we break down the essential differences between these well-established cameras for vlogging and content creation. Helping you decide which one’s right for your next video or stream.

ZV-1F / ZV-1 / ZV-E10 Specs

Specs	ZV-1F	ZV-1	ZV-E10
Price	$498.00	$748.00	$798.00 (w/ lens), $698.00 (body)
Lens Mount/Type	Fixed lens: ZEISS Tessar T* Lens, 6 elements in 6 groups	Fixed lens: ZEISS® Vario-Sonnar® T* Lens, 10 elements in 9 groups	Interchangeable lens: Sony E-Mount
Sensor Size	1" (13.2 x 8.8 mm)	1" (13.2 x 8.8 mm)	APS-C (23.5 x 15.6 mm)
Sensor Resolution	20.1MP	20.1MP	24.2MP
Sensor Type	Exmor RS CMOS	Exmor RS CMOS	Exmor CMOS
Aperture (max)	F/2.0	F/1.8	F/3.5 (lens kit)
Image Stabilization	Electronic	Optical & Electronic	Electronic
ISO (max)	12800	12800	32000
Headphone Jack	No	No	Yes
Microphone Jack	Yes	Yes	Yes
USB Ports	USB-C	Micro USB (USB 2.0)	USB-C & Micro USB

See more specs: ZV-1F, ZV-1, ZV-E10

Camera Builds & Features

A few obvious physical differences stand out instantly when holding and viewing each camera. Regarding weight and dimensions, the ZV-E10 is the heavier and bulkier option out of all three cameras at 343g and 115 x 64 x 45mm. The Zv-1 vs. Zv-1F dimensions are similar at 106 x 60 x 46mm (ZV-1F) and 105x69x44 (ZV-1). However, they vary more in weight, as Sony has made the ZV-1F about 40g lighter, emphasizing its compact and lightweight features.

Each device is built with creators in mind and are fitting vlogging cameras with fully articulated flip screens for easy self-capture. They all contain 3″ LCD screens with all touch panel responses for seamless, user-friendly recording. For the ZV-1 and ZV-1F, the camera flip screens apply a red recording indicator around the border. Lastly, all these cameras lack an electronic viewfinder.

ZV-1F camera for vlogging with flip screen, 20mm — Photo courtesy of Sony

Shoe & Flash

The ZV-E10 and ZV-1 both contain built-in flashes and hot shoe features. This gives photographers more of an edge in creating content to sync audio, flashes, and more. As for the newest camera, it does not have a built-in flash and only contains a cold shoe, which is understandable for the low price it’s being marketed for.

Battery

The ZV-E10 uses an NP-FW50 battery for the most extended runtime of about 80 min of video recording (125 min recording continuously) or 440 shots. The two other cameras use the same battery, an NP-BZ1. However, the ZV-1F can last a bit longer with 60 minutes of video recording (90 minutes continuously) and 360 shots. ZV-1 is around 45 min (75 min cont.), with 260 shots.

Image Sensor & Display Screen

As you might guess, like the ZV-1 and ZV-1F dimensions, both cameras have the same 20.1 MP 1″ inch Exmor RS CMOS image sensors. If we’re discussing sensor size, the ZV-E10 easily wins in this department with a 24.2 MP APS-C Exmor CMOS sensor. The ZV-E10 masterfully infuses the vlogger-friendly features of the ZV-1 with the high-quality imaging capabilities of the Sony A6100.

ZV-1F: good camera for creating content on social media — Photo courtesy of Sony

Camera Lenses

Another substantial physical difference that justifies the higher pricing of the ZV-E10 is that it’s the only interchangeable lens here. The lens mount is compatible with Sony E-Mounts, and the kit includes a 16-50mm standard zoom lens for an additional $100. This can be suitable for multiple scenarios, like giving videographers more creative control over close and wide shots or a shallower depth of field with enhanced focus (using an ultra-wide lens).

The ZV-1 and ZV-1F have fixed lenses. However, there are a few notable distinctions. The ZV-1 uses ZEISS Vario-Sonnar T* zoom lenses with 24-70mm focal length. The ZV-1F has abandoned the zoom function for a standard prime lens focal length of 20mm. The Zv-1F lens gives vloggers great close-up usage while maintaining a wide field of view for less cramped-looking videos.

The ZV-1F ultra-wide angle was built to embrace that professional streamer or vlogger camera perspective. In addition, the camera has a minimum aperture of f/2, so low-light scenes aren’t a vast production factor. Making it just as versatile as the more expensive ZV-E10 kit lens aperture of f/3.5 and ZV-1 f/1.8-2.8.

Camera for capturing videos, streams, vlogs, and social media content — Photo courtesy of Sony

Image Stabilization & Focus

One of the more disappointing features of the ZV-1F is that it doesn’t have any mechanical stabilization features. Like the ZV-E10, the newest camera relies on digital/electronic image stabilization (EIS), whereas the ZV-1 uses optical and electronic image stabilization hybrid. The ZV-E10 makes up for the potential loss in quality with its bigger sensor for higher resolution and detail. However, the ZV-1F takes a harder hit regarding quality in this category.

Missing the hardware pieces to perform OIS can lead to potentially distorted or lower-quality imaging. This is due to the digital zooming and cropping software properties influencing the original shot.

Regarding focus points, the ZV-1F and ZV-E10 have 425 AF points, while the ZV-1 slightly lacks 315. Unfortunately, none of these cameras are equipped with a viewfinder. Still, they all have two unique vlogging camera features that are great for videos or streams: the Product Showcase feature and Background Defocuser.

The Product Showcase mode, as it implies, helps keep the focus on the product you place in front of the lens while blurring the background. It does a great job at automatically switching to close details of the object and changing back when it is pulled. Similar in concept, the Background Defocuser controls how blurry you can contrast central subjects with what’s behind them.

The AF for all cameras is great, even with lesser stabilization capabilities. You have your standard Eye AF and Face-priority AE. Helping to make sure your videos are well exposed and properly focused.

Photos

As you might’ve guessed, all three cameras are primed for content creation videos, whether it’d be vlogging, streaming, or as a webcam. The still photography features are good but far from their most vital selling points.

However, it’s important to note that each camera has a different set of continuous burst speeds. Starting from lowest to highest, the ZV-E10 reaches 11fps, the ZV-1F 16fps, and for the ZV-1 an impressive 24fps. As for max shutter speeds, the ZV-E10 doubles the other two cameras (1/ 2,000 s) at 1 / 4,000 s. However, if photography is your primary use, we recommend the Sony A6100 instead.

Video

All cameras offer UHD 4K recording up to 3840 x 2160 video resolution at 24p, 25p, and 30p, in addition, to supporting Hybrid Log Gamma (HLG) and S-log 2/3. This is typically better for more experienced content creators who wish to experiment with a color grade in post-production. Unlike the ZV-1 or the ZV-E10, the newest camera does not have RAW format shooting capabilities.

Another feature that helps distinguish these cameras as vlogging-specific is the Still, Movie, and S & Q (Slow & Quick) modes. Each dedicated mode allows you to apply your desired settings for whatever project you’re about to embark on. For the S&Q mode, you can perform slow-motion or time-lapse video directly to your camera, adding your creative options.

A cherry on top for social media influencers specializing in vertical videos is that all cameras cater to this. The ZV-1F continues the tradition of adapting to social platforms like Instagram and TikTok by supporting the 9:16 video format.

Exposure & Filters

A few elements will separate these cameras when it comes to lighting for your videos. One is the Neutral Density (ND) filter. The only camera on this list that has a built-in ND filter is the ZV-1, making it optimal for creating blur motion effects or color experimentation.

It’s important to remember that the ZV-1 has the widest lens aperture (f/1.8). But, the ZV-E10 (f/3.5 with kit lens) bigger sensor makes low light capturing and hi-res detail with low noise easy to achieve. On top of this, you can swap a variety of endless E-mount lenses for better performance, and it’s high max ISO of 32,000. As for the ZV-1 and ZV-1F (f/2.0), both only reach a max ISO of 12,800.

ZV-1F vs ZV-1 vs ZV-E10 - comparing Sony cameras — Photo courtesy of Sony

Audio

The question of audio is just as important as video, and ZV-1F, although not the best, delivers. All three cameras have built-in Directional 3-capsule microphones to capture audio directly in front of the camera. This fairs well for content creators who want to eliminate any distracting surrounding noises.

Moreover, each camera comes equipped with a windscreen to deter wind interface while outside. The one thing to note, however, is that the ZV-1F cannot connect any external mics due to its lack of a Multi-Interface (hot) shoe.

Another small detail is that the ZV-1F is not equipped with a headphone jack input or output.

Verdict

So we’ve covered just about every critical aspect there is to know when comparing each one of these vlogging cameras. But which ZV camera should you buy? Well, first things first, if your primary focus will be photography, not video, you’re looking in the wrong place. The next best camera you can get, similar to the ZV-E10, would be the Sony A6100, which is more suitable for photography than these three cameras.

Realistically, the Sony ZV-E10 offers some of the best features out of all the cameras, excluding factors such as missing hardware for better image stabilization. ZV-E10 acts as a hybrid between the ZV and Alpha lines intertwining higher resolution with vlogging camera features. However, the interchangeable lens can act as a pro and a con. It gives content creators more options but at an additional cost of Sony E Mount lenses. The ZV-E10 is more viable to those well-established with vlogging cameras willing to spend the extra coin instead of maybe beginner vloggers.

If you’d rather save ($100) by not getting an additional kit lens for the E10, you’re better off purchasing the ZV-1. The fixed zoom lens is a great one-time purchase, and you won’t have to be concerned with other parts. Not to mention, it has the best stabilization of all three lenses and super slow motion that can be used.

Now, if you want to save a ton of money (around $300), the ZV-1F is more than an excellent choice for content creators. Its compact size and lightweight matter when you factor in hours holding up your camera vlogging or streaming on the go. The ZV-1F establishes itself as more than just a cheap camera for vlogging but a unique camera designed to be helpful in many aspects for beginner videographers. It’s easy to use, cost-efficient and has properties similar to the ZV-1 and ZV-E10.

Sony a7R V | A Look at AI Capabilities

By

Keith Rodman

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October 26, 2022

The future of photography and video has arrived in the form of Sony’s new Alpha 7R V. Sony gave us the ability to bring great photography moments to light with the “a7S” series (“S” for sensitivity). The speed to capture those quick moments with the “a9” series. Now, the new tiny yet powerful a7R V intertwines exceptional speed with high-res picture (“R” for resolution) to capture the perfect moment with precise accuracy.

The Alpha 7R V, like its predecessors, has helped revolutionize full-frame mirrorless functions and support photography and video creativity. Sony has once again expanded its camera capabilities by adding one of the A 7R V’s most notable features: AI-driven Real-Time Recognition AF. It’s been the highlighting feature, including stabilization and resolution, and we’re going to break down why they’re so impressive and just how far these capabilities stretch.

Sony Tech Jason Etzel breaks down a few of his favorite new features in this camera.

Sony a7R V	Specs
Price	$3,898.00
Weight	723 g (camera body)
Dimension	(Approx.) LWH: 5.25” x 3.88” x 3.25” (131.3 x 96.9 x 82.4 mm)
Sensor Size	Full frame (35.7 x 23.8 mm)
Lens Mount	Sony E Mount
Image Processor	BIONZ XR
Sensor Type	Exmor R CMOS sensor
Number of Pixels	61MP
Max Resolution	(9504 x 6336)
Max Shutter Speed	1/8000 sec
Format	MPEG-4, XAVC S, XAVC HS, XAVC S-I, H.264, H.265
Storage types	SD memory card, SDHC memory card (UHS-I/II compliant), SDXC memory card (UHS-I/II compliant), CFexpress Type A memory card
USB	USB 3.2 Gen 2 (10 GBit/sec)

For more Sony a7R V specs click here.

Sony a7R V, Alpha series newest camera — photo courtesy of Sony

Build

The a7R V boasts a magnesium alloy exterior and isn’t overly inspiring regarding design style. This camera’s primary focus is well-polished functionality for quick and accurate shooting. Its dimensions are 131.3 x 96.9 x 82.4 mm, weighing 723 g (1.6 lb.), lightweight, and compact for easy usage.

This camera is durable, with good moisture and dust-resistant sealing. Plus, its heat dissipation system allows 30 minutes of shooting (even in 8K). If you are environmentally conscious, then as a bonus, the SORPLAS material used to make the camera avoids using all non-recyclable material.

Key a7R V functions:

Next-generation AI-driven Real-time Recognition AF with Human Pose Estimation
61MP Extraordinary resolution and high image quality
8K 24p / 4K 60p Direct pixel readout movies with spectacular detail
Real-time Recognition AF for Human/Animal/Bird/Insect/Car/Train/Airplane
High-speed 10fps continuous shooting with precise AF/AE tracking
Pixel Shift Multi Shooting 16-image composites with appx 240.8 million pixels
Focus bracketing up to 299 images to support focus stacking
New 4-axis multi-angle LCD monitor tilting and side-opening vari-angle flexibility
Support of UVC/UAC for direct streaming versatility

AI-driven Real-time Recognition AF

Cheers to Sony for its first camera containing an AI-processing unit. This, combined with a 61MP full-frame high-resolution picture, BIONZ XR image processor, and 693 phase detection focus, makes for exhilarating photography moments. When it comes to capturing those high-octane occasions with deadly accuracy, the Alpha 7R V it’s the mark and is great for sports, wildlife, aviation, and street photography.

Sony a7R V vs a7R IV, comparing AF in action, quick AF, Real-Time, Eye AF — photo courtesy of Sony

How Does the AI Auto-Focus Work?

The AI system works by analyzing and identifying form information, like the position of your subject’s body, head, and eyes. Once recognized, the camera continuously tracks for consistent focus. This means that Sony’s new camera will keep focus even when your subjects are far away (small), their back is turned, or they’re looking down.

This is not only developed for humans, but animal recognition accuracy has also improved by 40% (compared to the a7 IV). Like human subjects, no matter where the animal moves or turns, the camera’s focus will remain locked in and unhinged. Not only does it improve wildlife photography but aviation as well, with the ability to also capture planes, trains, cars, and more.

35mm full frame Sony Camera, best of its class Alpha a7R IV — Photo courtesy of Sony

AI Correction for White Balance

On top of AI-based technology to help enhance Real-Time AF, the system is also used to boost white balance control. Combining visible light with the IR sensor allows the AI processing unit to increase white balance control. This can help uphold excellent quality in high, overcast, or shadowy scenes.

How Good is the a7R V Image Stabilization

Shakey hands or no shakey hands, with the a7R V, you’ll still get a clear shot. A new stabilization algorithm displays some of the best qualities we’ve seen with Sony Alphas. Offering up to 8 steps of stabilization within the body alone. Stack this with its improved in-sync lens-to-body communication, even for telephoto lenses, and you get excellent performance.

Sony a7R V, with AI AF technology, stabilization, high-end Sony Camera — Photo courtesy of Sony

Summary

The Sony a7R V is not only here to stay but here to shake up photography and videography for years to come. The 61MP sensor, intelligent AF functions, and stabilization down to a single pixel make this a hard camera to pass on. The only deterrent for some creators might be the heavy price tag of $3,898.00 that comes with it (see how Affirm can help you pay). However, if funds aren’t as big of an issue for you and you want to take your photography to the next level, we highly recommend the Sony a7R V.

The 5 Best Budget Cameras for Beginners

By

Keith Rodman

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October 21, 2022

One of the best elements of photo and video is that anyone can start at any point in their lives. It doesn’t take much, just a bit of creativity and the right camera to capture the moment. Of course, if you plan on starting a photo business, it’ll take more than that. But if you love photography and want to tell stimulating visual stories, the next step is to get a camera, preferably not too expensive.

Unfortunately, most newer high-quality cameras have jaw-dropping prices enough to discourage beginner photographers. However, there are a few cheap starter cameras with exceptional performance that even plenty of veteran photographers love and trust.

This post is a guide to help you upgrade from point-and-shoot or smartphone cameras to picking the right low-priced mirrorless or DSLR starter cam. Let’s review five great cameras that give you that quality feel without breaking the bank.

Canon EOS M50 Mark II Mirrorless Camera

Canon EOS M50 Mark II - great cheap camera for filming and video — Canon EOS M50 Mark II

Anyone looking for a cheap camera for vlogging or content creation will be especially pleased with the Canon EOS M50 Mark II. Like the EOS M50, this camera runs strong in the power and performance category. Equipped with a 24.1MP APS-C sensor and a DIGIC 8 image processor for great AF, you get the ultimate bang-for-your-buck. As a surprisingly cheap camera for filming, it still has 4K UHD 24p and HD 120p slow motion, which is fun to explore for multiple creative purposes.

This camera was designed to capture images easily and more precisely, even at longer ranges using Eye Detection AF. The EOS M50 was meant for you to have fun vlogging and filmmaking with 120fps and close capture details. The highlights of this camera lean towards video, using Vertical Video features, Movie-self timer, and [Touch Rec] icon to enhance your video experience. This EOS M50 comes with an EF-M 15-45mm IS STM lens for only $100 more, adding to an already fantastic kit.

Specs & Notable Features:

Price: $500.00
Image sensor: 24.1 CMOS sensor
Lens Mount: Canon EF-M Mount
Camera Format: APS-C
Video Resolution: 4K UHD 24p

Highlights

HD 120p Slow Motion
Movie self-timer with touch record control
DIGIC 8 image processor with Auto Lighting optimizer

Nikon D3500 DSLR Camera

Nikon D3500 - good cheap beginner camera — Nikon D3500

The Nikon D3500 is a staple camera popular with many beginners and veteran photographers. If we’re talking “pick up and shoot,” this is undoubtedly it. When you first look at the build, you’ll notice this camera is very light and fits comfortably into your palms for long enjoyable shooting sessions wherever you go. It has a 3″ display and 170-degree viewing angle, and you can even use the SnapBridge app to connect to your smartphone for remote viewing, posting, and editing.

Sporting a 24.2MP APS-C image sensor, you’ll receive high-resolution images without the expensive price tag. The amount of light and color you get with every image is remarkable and will really bring your photos to life. It comes with a NIKKOR 18-55mm f/3.5-5.6 VR lens, giving you unique ranges for video and wide-angle shots. This lens is excellent for helping beginner photographers maintain a clear and stabilized image throughout their photos.

Specs & Notable Features:

Price: $696.95.00
Image sensor: 24.2 MP DX CMOS
Lens Mount: Nikon F Mount
Camera Format: APS-C
Video Resolution: Full HD 1080p

Highlights

Guide Mode: makes learning to shoot easier
Built-in Bluetooth connectivity to the SnapBridge app

Sony A6000 Mirrorless Camera

Sony A6000 - good cheap starter photography camera — Sony A6000

The Sony A6000 is a top-end mirrorless camera fit for amateurs and even professional photographers, for a good reason. Its 24.3MP APS-C HD CMOS sensor and BIONZ X image processor produce top-tier crystal clear imaging. The smooth transition of color and high-res photos form riveting images that are especially nice for capturing and emphasizing subtle portrait details. The Sony A6000 is not just fast but accurate and adaptable. It has a Fast Hybrid Focus for quick shots in quick-paced environments and a 4D Focus for comprehensive and predictive coverage.

The 25600 ISO capabilities allow it to capture great photos even in low light and dim indoor sceneries, for tons of photography opportunities anywhere. On top of this, it has a .39″ 1.4M-dot OLED Viewfinder that also tilts to help you set up shots the way you intend. This camera comes with a 16-50mm f/3.5-5.6 OSS lens which has Optical Steady Shot great for steady portrait and landscape photography.

Specs & Notable Features:

Price: $648.00
Image sensor: 7 MP Exmor CMOS sensor
Lens Mount: Sony E Mount
Camera Format: APS-C (1.5x Crop Factor)
Video Resolution: Full HD 1080p

Highlights

Tilting 3 in Xtra Fine LCD
BIONZ X image processor
High ISO range 100-25600 for low-light photos

Canon EOS Rebel T7 DSLR Camera (EF-S 18-55mm IS II Lens Kit)

Canon Rebel EOS T7 - affordable intro camera for photography — Canon Rebel EOS T7

Yet another affordable and reliable DSLR camera from Canon the EOS Rebel T7. Its user-friendly properties make this another excellent camera for novice photographers to get their hands on. Another camera with a 24.1MP CMOS sensor with great lowlight features and high-quality images creates memorable moments. The camera allows social media fanatics to share beautiful pictures from anywhere using its built-in Wi-Fi and NFC technology. It comes with an 18-55mm IS II lens, which is versatile and suitable for good stabilization and depth of field.

In addition, to being a great starter camera for photography and video, the EOS Rebel T7 bundle comes with a “Canon Insider Guide” to help you boost your photo skills in no time. You can quickly build up your photography gear in one shot by taking advantage of abundant kit.

Specs & Notable Features:

Price: $479.00
Image sensor: 1 MP CMOS sensor
Lens Mount: Canon EF Mount
Camera Format: APS-C
Video Resolution: Full HD 1080p

Highlights

Scene Intelligence Auto Mode
Built-in Wi-Fi and NFC for remote device connection

Panasonic LUMIX FZ80 Digital Camera

Last but surely not least is the Panasonic LUMIX FZ80 bridge camera. When discussing easy-to-use and affordable Panasonics, you may hear the LUMIX G7 name tossed around as a more credible camera. However, though not as cutting-edge due to features like not being an interchangeable lens camera, the FZ80 is still an impressive $300 – 400 less, making it the cheapest on the list. In terms of amateur photography, this camera is an excellent balance between decent quality for someone not willing to spend the extra funds yet. Although it’s not up to professional standards, it’s the type of cam you can take out for fun events or on vacation or adventures and still get significant usage.

The camera has decent 4K video Full HD 1920×1080 video at 60p. Its 4K PHOTO mode captures 30fps in 8MP, choosing the best photos from your 4K burst clip; good for sports photography moments. It’s equipped with a .21″ 2,330K-dot Live Viewfinder and a rear monitor with an eye sensor. The 24-720mm Travel Zoom lens is versatile; however, unlike the other cameras, it will struggle in dim light or with fast-moving subjects. However, this camera is straightforward to adapt to and use and has decent stabilization features for noticeably less shaking.

Specs & Notable Features:

Price: $399.99
Sensor Resolution: 18 MP
Lens Mount: Fixed lens
Video Resolution: 1080p

Highlights

60x optical zoom
4K Photo mode

Take Away

That concludes our list of affordable starter cameras. The ideal thing to think about when selecting each camera is not only budget but what your primary usage will be. Another concept is that not every camera will have the same kits or lenses to pair. For example, the Canon EOS T7 provides a camera guide, battery charger, backpack, flash SD cards, and even a software edition. Click here to see what other great deals Focus can offer you, and may your photography journey be filled with lots of quality images and joy.

Sony’s Huge Cashback Deal On G-Master Lenses | Everything You Should Know

By

Keith Rodman

-

October 13, 2022

Sony’s response to all you Black Friday and Cyber Monday calendar counters this year: “Stop waiting for great deals; they’re already here!” and we approve. There’s a HUGE promo going on right now up until the end of the year, and we’ve got the scoop.

Focus is partnering with Sony to bring out the best deals on lenses before Black Friday hits. The wait is over, friends, and it’s time to cash in or rather get cashback with Sony’s unique rebate program. From October 1, 2022 – December 31, 2022, you can save hundreds (up to $200 per lens) on high-quality Sony G Master lenses for full-frame or APS-C mirrorless cameras.

Here’s the breakdown of everything you need to know about these exceptional lens deals.

Sony FE 50mm F1.2 GM lens deal — Sony FE 50mm F1.2 GM lens | photo by Tubagus Andri Maulana

Which lenses Qualify for Cashback Rebates?

This promotion includes rebates on a wide assortment of state-of-the-art Sony lenses. Whether you need a lens for portrait, landscape, sports, street, wedding photography, and more, Sony’s got a deal for every style. You can save on standard prime lenses, zoom, wide angle, and telephoto.

The lens mounts will be for E-mount lenses for full-frame and APS-C Sony mirrorless cameras. As for classification, these lenses stem from Sony’s prestigious Gold and Gold Master (G/GM) lens series.

The G-Master lenses are renowned for their quick speed, high performance, and physical superiority. They significantly reduce aberrations, great bokeh features, and capture fine detail even in low-light scenarios. In addition to the cashback offer, most of these premium lenses are already at some of their lowest prices yet; it’s a win-win.

List of Lenses for Cashback Rebates

Below is a list of all the available Sony camera lenses that qualify for this fantastic cashback offer.

Sony Lens Special Deals & Cashback Rebate List — Chart of all eligible Sony rebates lenses

How Do You Get Cashback On Your Next Purchase?

Glad you asked. The cashback process is an easy and painless procedure. Follow the steps below and reap your rewards:

To qualify for rebates, you must complete your claim form on purchases made anytime from October 1 – December 31, 2022. You must buy at least 2-5 eligible Sony products made with a Sony Authorized Dealer (for example, Focus Camera!). Lastly, you’ll need your complete UPC labels and a clear image of the purchase receipt for each product.
After you’ve made your purchase and received your product, you’ll need to fill out the rebates claim form. It only takes a few minutes to fill out and will ask for your email address and purchase receipt to be uploaded.
After submission, you can kick back, relax and wait for your money. Once your claim has been processed, Sony will notify you via email when your cashback prepaid debit card is ready.

That about covers everything for the Sony rebates cashback offer breakdown. If you still have question’s regarding the Sony lenses or want to know more about the process, visit our FAQ page. Visit our dedicated Sony page and check out our lens catalog of all the best Sony lenses, Sony lens review guides, videos, and more.

Which lens will you save on?

Xperia 5 IV Review | Compact Smartphone for Photography & Video

By

Keith Rodman

-

September 1, 2022

Sony has raised the bar again, releasing the new Xperia 5 IV, an impressive upgrade to the Xperia 5 III. This latest smartphone will have similar specs and features to the Xperia 1 IV released earlier this year. The Xperia Sony phones have recently been created to produce outstanding content creation capabilities and entertainment features to increase user-friendly properties.

The best part is that the new Xperia 5 IV provides immersive elements and content creation experience at a more affordable price and in a more compact phone (compared to the Xperia 1 series). However, this is no average smartphone; enhanced performance elements to audio, visual, and image and video capture make it great for:

Live streaming on your phone.
Brighter and better smartphone display.
Smartphone gaming and streaming games.
Recording videos.
Smartphone photography.
Smartphone audio recording.

Our team had a great time reviewing the Sony Xperia 5 IV camera and video features and using Sony’s newest Xperia phone for a fun “content creator challenge”. Watch here.

The previous model, like the Xperia 1 IV, put content creation and speed at the forefront of its campaign. Sony’s newest Xperia model now reinforces this idea, making these features available to anyone looking to get in the mix. If the above smartphone capabilities seem appealing, then the Xperia 5 IV might be worth purchasing.

Like phones before, this new Sony Xperia is nothing to sleep on. Its features now make it accessible for anyone to explore their creative side. Using phones (as opposed to computers and cameras) to view, share, and create content is very common nowadays, and Sony is leading the charge with the Xperia 5 and 1 series.

This post reviews the Xperia 5 IV features we found most remarkable. Let’s find out if it keeps up with the smartphone hype and demands of today and what new features it’s paving the way for.

Xperia 5 IV Build, Specs, & Price

Xperia 5 IV / Xperia Sony phone — Photo courtesy of Sony

The Xperia 5 IV keeps the sleek, thin, and vertical style of its predecessor, the Xperia 5 III. Its dimensions are: 156 × 67 × 8.2 mm, weighing .584 lbs, lightweight and compact. The slender and narrow frame helps to maintain a larger display screen size for a rich watching and gaming experience.

The phone has an IP65/IP68 rating for a water/dust resistance of up to 1.5m and 30 minutes. Regarding buttons, you have the volume switch, power button, Google Assist, and a shutter release button. The side shutter button solidifies its title as an excellent smartphone for photography.

The Xperia 1 IV is slightly larger and a bit more expensive for those who want to be more official with their content creation practices. However, the Xperia 5 IV will cost a bit less, starting at $999.99 (for a limited time, you can get WF-1000XM4 noise-canceling wireless earbuds included in a bundle deal.)

Storage Capacity & Battery

Xperia 5 IV vs Xperia 1 IV — Xperia 5 IV is a lot more compact compared to the Xperia 1 IV

The new phone has 128GB of internal storage (expandable with a SIM card) and 8GB of RAM. It uses Qualcomm Technology’s state-of-the-art Snapdragon 8 Gen 1 Mobile Platform processor for faster speeds, supporting a 5G network connection.

The screen is well secured with the Corning Gorilla Glass Victus, an upgrade from Gorilla Glass 6 from the previous Xperia 5 model. Its battery capacity has also been increased to 5,000 mAh, built for long phone sessions without worrying about charging.

Display Screen & Viewing Experience

The Xperia phones have some of the best smartphone display screens for exceptional brightness, quality images, and little lag. Users can enjoy their favorite shows or movies on a 6.1″ FHD 120Hz HDR OLED display with 1080 x 2520 pixel resolution. Like the Xperia 1 series, the screen will be about 50% brighter than the previous model. So, if you love watching videos on your phone, you’ll have a blast with the Xperia 5 IV.

In addition to these features, the phone’s display screen is so crisp that it can double as an external camera monitor using a simple HDMI adaptor (for the Sony A series). The 21:9 ratio creates a fantastic viewing experience, especially on social media platforms mainly catering to vertical videos like TikTok and Instagram.

Xperia 5 IV / smartphoen for photography and video — Photo courtesy of Sony

Moreover, flip your phone sideways, and now you have a quality and compact TV in the palm of your hands, ready for hours of watching time. The Xperia’s audio features complement the phone’s visuals well enough to create a riveting and entertaining experience for its users.

Sony prides its phones on its front-facing stereo audio technology, allowing for superior sound quality and increased low frequencies. The speakers’ positioning ensures sound doesn’t get trapped within your hands (while holding the phone) but is distributed more efficiently. Not only this, but its 360 audio properties give off a fuller and louder vibration and bass for better sensory input.

Phone Photography

Xperia 5 IV camera: photo samples with the

1 of 4

Just like the Xperia Sony phones prior, the Xperia 5 IV is an exceptional smartphone for photography and video capture. Anyone looking to shoot extensive smartphone photography can now relish that this phone now provides similar camera features as the Xperia 1 IV. In other words, this phone easily ranks as one of the best smartphone cameras available. We even pitted the Xperia 1 IV against the Sony A1 camera, and we’re very impressed.

In terms of smartphone photography, the Xperia has some fantastic portrait features capturing great detail and color. Each rear lens and the front camera have 12MP sensors and a 120FPS high-speed read-out image sensor. With a total of 3 rear cameras, the focal lengths are: 16mm, 20mm, and 60mm –wide, ultra-wide, and telephoto lenses for mobile photography versatility.

The Xperia’s larger sensor helps capture more detail in each shot, and its ability to shoot in low light is some of the best we’ve seen on the market. Our team created stunning images while exploring each lens and its full capabilities.

Xperia Sony Phone / best camera on smartphone — Photo courtesy of Sony

Xperia 5 IV Specs

16mm: 12MP F2.2 120 fps AF 3D iTOF
24mm: 12 MP F1.7 120 fps OIS/AF
60mm: 12MP F2.4 120fps OIS/AF
Real-time Eye AF for All lenses / Real-time tracking for All lenses 20fps AF/AE burst for All lenses with HDR
Lens type – ZEISS optical, anti-reflective T* coating
4K 120fps slow-motion and High Frame rate for All lenses
Object tracking for video / Eye AF for video
Wider dynamic range mode / Live streaming

Video

The best part is that photography isn’t even the real bread and butter of the Xperia 5 IV. Sony input some of the best smartphone video features for those looking to capture creative and incredible phone cinematography. Each lens uses real-time eye and object focus for accurate and clean imaging throughout your smartphone video recordings.

The phone essentially uses an amalgamation of five algorithms to keep the focus on your smartphone videos as seamless as ever. This includes color patterns, distance, eye, and object autofocus to create some of the best smartphone video recordings at your disposal.

Xperia phone 5 IV series — Photo courtesy of Sony

Users can also enjoy true native 4K 120FPS for smooth-looking slow-motion videos. This includes a wider dynamic range and shake-free videos using steady optical shots and flawless eye features. As for camera phone settings, you’ll have the opportunity to adjust everything from shutter speed and memory recall to auto options and ISO with the press of a button. The Xperia’s built-in shutter button option solidifies it as an ideal smartphone for photography.

The Smartphone for Gaming

This phone is so much more than just for calling. As an official partner of the PUBG Mobile Esports scene, Xperia is one of the best gaming smartphones in the industry. Let’s start with the 6.1″ OLED 4K HDR screen to help gamers see more of everything.

Features such as L-y raiser keep the game graphics brighter and more colorful, making everything easier to spot in game-time situations. You can use quick touch response for a lag-free experience, record insane game clips with ease, and use voice chat for clear communication while playing with your team.

The Smartphone for Live Stream

Are you looking for a good phone for live streaming? The Xperia 5 IV lets you stream from your phone without using any additional equipment. Live streaming with your phone is another growing phenomenon, and Sony’s Xperia doesn’t miss a beat on this. They’ve made sure streaming directly from your phone is quick and painless, encouraging more streamers to showcase their talents.

When streaming (or gaming) for long hours, you may experience an overheating phone. However, Sony helps avoid this when you plug your Xperia into the charger, bypassing the battery and preventing the phone from overheating.

Audio & Listening Experience

As mentioned earlier, Sony utilizes front-facing Full Stage stereo speakers to produce some of the loudest and best phone audio. These speakers help to increase the depth of sound and vibration for a better listening experience. This is done with 360 Reality Audio properties to distinguish and enhance even the tiniest of vibrations.

Unlike most smartphones today, the Xperia still embraces the 3.5mm headphone jack for those who still wish to use a plug-in headphone option. Many gamers may use this for less sound latency during competitive gaming and streaming. The 360 audio combined with hi-res sound will have you hearing things you might miss on a standard smartphone.

Audio Recording

When discussing the best phone for audio recording, you must throw the Xperia 5 IV in the mix. You can use apps like Music Pro for an unrivaled recording session. It allows you to create multi-layered audio tracks for efficient editing from your phone. Designed for recording audio on your phone just about anywhere, you can use noise and room reverberation reduction for a top-notch experience.

Verdict

Getting to test the Xperia 5 IV was a blast for our team. However, this is more of a creative tool than a standard phone. If you find yourself exploring artistic ideas and projects through mobile photography, smartphone cinematography, and even live streams, this phone might be what you’ve been looking for.

If these concepts don’t interest you, and you’re more of a traditional smartphone user (calling, texting, etc.), the Xperia will seem slightly pricey and not as enticing. Another great question is how you use your phone screen time. The display and audio improvements make for pleasant media consumption and great user immersion. Overall, the phone is an excellent choice and has the right attributes to put it on our list approval.

The Live Stream Tool Revolutionizing Content Creation | Instream Review

By

Keith Rodman

-

August 23, 2022

According to Grand View Research, live video streaming will be worth well over 300 billion (with a “b”) by 2030. Trends like live streaming to Instagram, TikTok, YouTube, Facebook, etc., are taking social media by storm. However, the new Instream all-in-one live stream studio device by YoloLiv will anticipate that storm with an umbrella in hand. This never-before live stream tool is revolutionizing content creation, and if you’re serious about your social media content, you’ll want to read this.

A professional-looking social media live stream can require several devices: a camera switcher, recorder, encoder, monitor, and computer software. However, YoloLiv’s Instream provides all these capabilities in one powerful live stream tool.

Want a green-screen effect, or how about a professional graphic overly? Instream video software does this effectively without a computer or OBS. Easily live stream record, make quick edits, and access the latest visual capabilities without extensive software knowledge.

This easy-to-use touch screen device gives a new generation of content creators the best live stream setup and experience for social media to date. Small businesses can also use these tools to develop better engagement and social media branding on apps like Instagram, TikTok, Zoom, and Skype.

Who is the YoloLiv Instream for:

Creators
Streamers
Influencers
Videographers
Storytellers
Small Businesses
Social Media Marketers

Let’s uncover why the Instream is one, if not the best live stream tool for social media and video content, especially regarding professional branding and viewer reach.

The Instream Build

Instream - which is the best streaming device — Photo courtesy of YoloLiv

The YoloLiv Instream was built to be the end-all-be-all video switcher, encoder, monitor, and live stream recorder. What once required tons of cumbersome equipment and time is now quick, portable, and easy to set up. This is ideal for anyone who knows how exhausting an elaborate live stream setup can be, saving creators time and energy.

The Instream is 7.4in x 4.4in and about an inch thick for a small but firm handheld device. It uses a Qualcomm Snapdragon 84.5-core Processo CPU, a step above its predecessor, the YoloBox Pro. Its battery capacity uses 10,000mAh and can last for up to 3 hours. As for internet connection, you can connect via 4G LTE, Wi-Fi, or use an ethernet cable for fast and secure streaming just about anywhere.

This device has a dozen ports primed and ready for almost every type of streaming usage. You can perform multi-captures, from an SD card slot for live stream recording to two HDMI ports, USB-C in, and even an audio out (3.5mm headphones).

All Instream Ports:

DMI in: Video input
HDMI in: Video input
USB-C: Video input
1/4-inch Screw Hole: Mount Instream Mini with camera
Ethernet Port: Connect to Internet by Ethernet cable
HDMI out: Video out to monitor or computer for Zoom/Skype meetings
USB-C: For charging
Audio Out: Connect with 3.5mm monitor headphones
Line in: Stereo, connect to electric guitar or synthesizer
Mic in: Mono, connect to microphone for recording
SD card Slot: Used for live stream recording and loading graphics
SIM card Slot: Insert SIM card to connect to the Internet
Power Button: Turn on and turn off

Embracing Vertical Video Format

Interestingly, Instream drops the traditional 16:9 video format and supports 9:16 video to accommodate vertical social media videos. A sign of lead innovation, as vertical videos have become the norm for social media platforms like Instagram, TikTok, and Facebook.

Did you know 99% of people access social media through their phones, and to top it off, we use phones vertically over 90% of the time? In short, vertical video is the new horizontal for social content, and Instream is adapting to the new standard for a better user experience.

As an influencer, content creator, or even a business, it’s essential to acknowledge trends within the industry. Instream is optimized to accommodate these needs through high-end, easy-to-use production tools, simplified editing, and smooth multi-connection.

Built-In Software for Live Stream

Instream’s live stream software features allow you to create captivating content for Instagram and TikTok viewers. Each software feature adds professional elements to your videos, increasing viewership and engagement. Let’s cover them.

Content creators and businesses can use features like chroma key for green-screen video effects. Chroma key gives your stream a signature background and aesthetic that works as an excellent social media branding tool.

You know what else makes a live stream fun and engaging? Picture-in-picture (PiP) videos; this streaming tool allows viewers to watch several display screens on one monitor, like having multiple apps open simultaneously. PiP typically involves “hand-cams” for cooking streams or “face-cams” for video game streams (shown below).

Among other live stream tools are the countdown timer and, a personal favorite, the graphic overlay options. The countdown feature can generate viewer suspense around your video content, like counting down until “show time.” As for the graphic overlay, you can use this to create professional logos and labels, build brand recognition, catch viewers’ attention, and more.

The Instream also produces lower-third graphics as another way to make high-quality content for your social media videos. Lower-third graphics are good for adding a “follow” or “subscribe” button, placing credits, or identifying creator handles. These live streaming resources at your fingertips increase social media branding, recognition, and growth.

Verdict

Now, it’s important to note that the Instream is a bit pricey at $1,299. However, as an all-in-one, live stream tool, it’s a no-brainer for businesses doing social media marketing and influencers taking their content to the next level.

Having a monitor for streaming, an encoder, a switcher, and special software for the live stream in a tiny device is unheard of. The YoloLiv Instream will shake up how we produce social media videos, and we’re here for it.

— What Instream capabilities are you most excited about?

The 6 Key Questions to Ask Before Starting Your Photography Business

By

Keith Rodman

-

August 18, 2022

It’s happening, you’ve started to get into a groove as a photographer, and it feels great. Your photos have developed a signature style, they pop, and your skills are sharpening. You believe you have what it takes to run a professional photography business, or at least attempt a few gigs and see how it goes. The only question now is— what’s the next step to running a photo business?

You may have everything from the right camera equipment and photography knowledge to a good work ethic. Yet, you still have inquiries about photography as a career. Don’t sweat it; everyone establishing themselves in a new field or market will have questions; it’s natural.

This post contains a list of essential questions to explore before starting your photo business journey. If you can answer these questions, you will be heading in the right direction of finding your potential photography market along with consistent work and clients. Who doesn’t love making money while doing what they love? Now, you can, too, without further a due.

What Should You Shoot for Your Photography Services?

freelance photography tips — Photo by Andre Furtado

Have you started shooting yet?
If so, what do you like to shoot and why?
What new photography would you like to explore?

One of the most incredible things about photography is the endless amount of niches to explore. Just because you begin with portrait and food photography doesn’t mean you can’t explore landscape or product photography work. Yes, specializing in your services will help you find the right clients, but playing with all types of photo shoots and ideas makes photography great. Work with models, work with pets, and explore various camera settings, gear, and environments. The more you can try, the better idea you’ll have for what you want to shoot for your photo business.

It’s important to remember you don’t have to stick to one photo market. Having two to three niches will solidify more opportunities for work rather than one source. But, on the flip, if your work is too broad, it will be hard for clients to identify where your specialties are. To avoid this build a portfolio for the work you most desire to perform. The more you experience, the more depth your photography background will have.

How Much Money Are You Looking to Make?

how start photography business, photography as business — photo by Szabo Viktor

Is your photography market or services profitable?
Are high earnings important to you?

Like any other industry, you have gigs that make you good money and gigs where the checks are much lighter. Pay is a massive question for some people, and you must be honest when answering and exploring how much money matters to you. Photography, in general, is not a huge money-making business but can be profitable with the right amount of gigs, time, experience, and connections.

Check out some of the most lucrative photography gigs here.

One of the most important things to remember is that working purely for money can become draining like any other job and cause you to lose passion over time. When you lose sight of your love and drive (unless money is your drive) for photography, it will become less and less desirable.

It doesn’t hurt to keep pay in mind, but don’t lose track of the things that excite you about photography. Keep shooting for fun and working on your own creative projects, or you will forget why you started a photography business in the first place.

What’s Your Location & Where Will You Work?

Where do you plan on performing your photography?
Are you willing to travel?
Are certain gigs or photo needs more common in your area?

Location is another undeniable factor in running a photography business. You won’t get too many winter landscape photo sessions when you live in a tropical area. It’s crucial to think about what work is more viable for you.

You should ask yourself: is traveling a feasible option? For example, you probably won’t have to travel much for city life photography when you already live in New York City. If you are willing to travel, which locations will you explore, and how will it benefit or hurt your work?

Another question that comes to mind is local competition. Who are the local competitors, and what are some of the photography jobs they occupy? Will you find success doing the same services as them, or is their client base already well established in the area? Do your research and discover what niches you can leverage around you. There are always untapped markets waiting to be occupied; it’s up to you to find the best options.

Who Are You Targeting for Photography Work?

What type of clients are you seeking?
Do you like working with large entities or smaller businesses?
Do you prefer fast-paced working environments or laidback photography gigs?

Each photography niche comes with its very own audience and clientele. This is important because you will interact with these people and places frequently or daily. And the further into a market you get, the similarities you will see between client needs, requests, environments, and workloads. Nevertheless, every job is different; however, most niche-based gigs have their parallels. Make sure you are in a market that positively affects you and your work.

Think about what type of people and environments you interact well with and pursue that line of work. If you struggle in large crowds or less intimate settings, booking event photography gigs with a sizeable venue isn’t for you. Gravitate to people and events that make you happy and clients with whom you will be compelled to work for.

What Relevant Problems or Needs Can You Help Solve?

How can you leverage your client’s needs?
What type of photography is in high demand?

Every business and client has a problem to be solved. If you want to have a successful photography business, you should address concerns that are in high demand by providing solutions and services to those problems. This could be providing portrait photography services to people needing headshots for a job or a dating site or capturing images of pets to be displayed on an animal adoption center’s website.

What significant market demand have you noticed that your photography business can solve? An example of supplying a need could be the exponential growth of social media photography. Many companies realize the reach and influence a social media account can have on potential prospects. As a result, having a social media photographer to give companies an online advantage would raise demand. So providing social media photography services would be a wise transition in relation to this growth.

Learn the needs of your target audience or clientele and provide the appropriate solutions. The demand should be relevant, in high volume, and realistic to solve.

How Will You Reach Your Audience?

photo freelance start up, — Photo by Jamie Street

What methods are you using to reach your target audience?
Do you have a website? Business cards? Posters?
What social media should you use?

After you’ve discovered what needs you can offer solutions for and who to market to, the next question is how to reach your audience. It doesn’t matter how well you capture photography if no one knows you even have a photo business. You want to be seen and heard; the problem is that so do your competitors. Study up on your competitor’s strategies for advertising and follow the practices that lead them to similar clients.

Creating a website for your photo business brand is most optimal. However, creating social media accounts across multiple platforms is the next best place to start (or do both). From Pinterest to Instagram and even LinkedIn, leave no social media stone unturned. This is an easy way to put your work out there; using (visual) social media platforms as a public portfolio helps build your photography business brand.

Take this one step further by drawing up a list of places and websites related to your field of work. If you do food photography, go to local restaurants and research food vendors in need of your services online. Anything food-related could be one step closer to a potential client, so check all possibilities. The more places you can place your name, the more exposure you get; with exposure will come more inquiries. Remember, the key is relevance; your business will seem invisible if you look in the wrong places.

Take Away

These questions only graze the surface of learning and understanding the photography market and business tactics. Remember that all industries constantly take on new practices and trends, and photography is just the same. The best thing you can do is to continually educate yourself on what’s new within your photography niche, stay ahead of the curve, and never stop networking.

Lastly, never be afraid to take your work in a new direction. Thinking you’re stuck practicing the photography you started with is stagnant thinking and will hurt your opportunities in the future.

– How’s your photography business going, and what work do you do?

Simple Sports Photography Tips & Tricks To Improve | Beginners

By

Harry Painter

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August 11, 2022

Sports photography is not for everyone, but for those who are up to the challenge of capturing great action photos, it provides unlimited opportunities. Whether you’re shooting pro sports pictures, a pickup volleyball match or your son’s flag football game, getting the action shots right will make all the difference. Luckily, you’ve come to the right place to learn about this. Scroll down for sports photography tips, picture ideas, and advice.

(This post has a general focus on outdoor sports; we also wrote a whole post on just basketball photography! If you’re interested, head over to this link.)

Get Your Camera and Lens in Order

Before you begin, you will want to make sure you have the right camera and lens for sports photography. The best lens for sports photography, in our opinion, would be a telephoto zoom lens with a flexible focal range and capable of a large aperture, fast shutter speed and variable ISO. A 70-200mm f/2.8 telephoto lens would be perfect, if it’s within your budget.

Focus, Face, Action, Equipment

First, important sports photography tip is to become acquainted with the mantra “focus, face, action, equipment”. This is an excellent formula to remember for crafting a brilliant sports photo.

Focus: This is pretty simple. Make sure you get the focus right. Blur is the last thing anyone wants to see in a sports photo.

Face: If you’re doing standard sports photography, it’s usually best to have your subject facing forward in the frame. Faces are always going to capture interest, and that especially goes for sports like baseball, football or hockey, where the TV isn’t always able to show our favorite athletes in detail while in action.

how to take sports photography — Photo by Marcus

Action: The most interesting picture isn’t going to be the offensive linemen waiting at the line of scrimmage or a player shooting a free throw. A great photo captures everything we love about the sport: an athletic feat or the story behind a team or athlete.

Equipment: While photos in general should be people-centered, sports in particular are about scoring and winning. So when possible, make sure your photos show your subject holding the equipment central to the sport. A ball, bat, mitt, puck, baton, etc. should be in the shot.

Raise the Shutter Speed

Another crucial sports photography tip is to make sure your shutter speed is set somewhere between 1/300 and 1/2000 sec (depending on the sport). If you are shooting a 140MPH tennis serve, you’ll want your speed as fast as possible. But if you’re photographing a track meet, you can set the shutter speed to the lower end of the range. Getting the shutter speed just right will allow you to freeze the action and eliminate the blur that makes most action photos look amateurish.

sports photography tips, how to make sports photography — Photo by Chino Rocha

But because fast shutter speeds take in less light, you will want to either attach a hot-shoe flash or jack up your ISO setting. Just check the rules of the sport you’re photographing to make sure flash is allowed, if you want to go that route.

Although, you may find that flash is ineffective in any case, depending on the setting. Simply making sure the sun is behind you to illuminate an approaching subject will often be all you need to perfect your lighting.

Consider Continuous Focus and Manual

If you’re photographing a sport with fast-paced action such as football or soccer, continuous focus is your friend. You don’t want to be stuck constantly adjusting your setting to the events on the field, or spending time in post-production fixing everything. That’s why setting your mode to manual or sports is also a good idea. Keep in mind that each mode has its pros and cons. Sports mode slows the camera in order to perfect the exposure, so if you have a need for speed, choose manual mode.

Try Burst Mode

Particularly in sports like basketball in which athletes are moving at high speed and making lots of sudden movements, burst mode is a surefire way to capture the shot you want. Burst mode lets you capture multiple frames per second. Just shoot in JPEG, not RAW, to save space.

No Substitute for Knowledge

sports photography tips — Photo by Garry Neesam

A good photograph is a good photograph, so it’s not that a talented photographer can’t succeed without knowing the sport. It’s just a lot harder. Getting to know your sport is a cheat code for putting yourself in the right positions for legendary shots.

First, if you’re not a sports person, make sure you know the rules. This should be an easy web search for any sport, and taking just a little time to understand the sport will make it easier to follow the action. Thus, you will be able to predict your angles better.

Second, do some research on the athletes and, if applicable, the teams. Find out who the star players are or who has the best serve, etc. and watch for those people.

Conclusion

This concludes all your basic but essential sports photography tips. If you’re new to sports photography, there will of course be a learning curve. But learn your stuff and keep at it, and you will get the hang of it in no time.

Do you have any tips for sports photography or unique sports picture ideas? Share in the comments!

Back to School Tech Essentials | Buying Guide 2022

By

Keith Rodman

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August 11, 2022

Like it or hate it, it’s almost that time of year – when the back-to-school bells ring everywhere. Are you prepared? Don’t worry; we’re here to help get you on track for a successful school year. We’ve got tons of tech and basic school supplies on sale, and you can even take advantage of our collegiate student and educator discounts. Going back to school doesn’t have to be a painful process. Use this guide to get a list of affordable and valuable supplies, from laptops to storage drives.

Asus E410 Intel Celeron HD LED Win 10 Laptop

Asus laptop for back to school — Asus E410 Intel Celeron HD LED Win 10 Laptop

If you’re looking for an excellent cheap laptop with high-end capabilities, the Asus E410 Intel Celeron is a top choice. For well under $400, you can come away with a powerful, secure, and long-lasting laptop. The Asus E410 is sleek for easy usage and contains an HDMI port, two Type-A ports, and a card reader. You’re guaranteed to be satisfied with its 14-in HD LED screen display and quality stereo speakers.

Logitech POP Keys Wireless Keyboard (Mouse + Emoji Keys)

keyboard with emoji pop out keys — Logitech POP Keys Wireless Keyboard (Mouse + Emoji Keys)

The Logitech POP Keys Keyboard with customizable emoji keys is a great way to spice up computer work. It’s a great combination of vintage typewriter style with high-tech connectivity and FN shortcuts. You can create screen snippets with ease or operate voice-to-text for more efficient work. Emoji POP keys are a great way to express yourself and can be removed and replaced on the keyboard.

PTZOptics 12X-SDI Broadcast and Conference Video Camera

Conference calling has become very popular in recent years, especially in schools. Stay ahead of the curve using the PTZOptics 12X-SDI video camera. Regarding cameras for streaming, conference calls, or capturing video; this video camera is the best in its class. Take advantage of 1080p video at 60 fps or use the Ethernet port for power, control, video, and audio streams. It supports HDMI, 3G-SDI, and IP Streaming for an optimal video or broadcasting experience.

Epson Workforce WF-C4810 Color Inkjet Multifunction Printer

inkjet printer, color printer, multifunctioning printer — Epson Workforce WF-C4810 Color Inkjet Multifunction Printer

Getting an at-home printer will save you time and hassle when printing out your assignments or projects. The Epson Workforce Color Inkjet printer is one of the best at-home wireless printers. Many people will struggle to set up wireless printers, but the Epson Multifunction printer is easy to set up and use. Its user-friendly interface is so you can effortlessly use the scanner, fax, edit, or print anytime. The printer takes up very little power and is meant to handle heavy workloads.

LaCie Rugged Mini 1TB USB 3.0 External Portable Hard Drive

When handling back-to-school work, a reliable hard drive is a must-have. The LaCie Rugged Mini portable hard drive makes our list of essential school supplies to buy. For starters, this hard drive is as durable as durable gets, being able to stand multiple drops and is pressure and rain-resistant. It may be small, but it holds a lot of data, up to 5TB, to be specific (price may vary). Your files will be safe, saved, and secured with LaCie’s extremely sturdy external hard drive.

SanDisk 6TB G-DRIVE Enterprise-class Desktop Hard Drive

hard drive for desktop, heavy duty hard drive — SanDisk 6TB G-DRIVE Enterprise-class Desktop Hard Drive

If you’re less concerned with durability and more worried about space, SanDisk’s Pro 6TB G_DRIVE also makes the list. This can come in handy if you do a lot of editing or store tons of high-res photos or videos. There is no workload too demanding for this drive; it has a transfer speed of about 19MB/s and works with all UBS-C 3.1, 3.0, and 2.0 computers.

Conclusion

This concludes our 2022 back-to-school guide; we hope you found something useful here. You can search for more items that didn’t make our back-to-school list here. Better to get it done now than wait till the last minute; take it from a professional procrastinator.